master en fashion management

7th edition

FASHION MANAGEMENT Research Study Program IED Credits: 90

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Lenguage: English

Enrolment is subject to language proficiency. For courses taught in English, an intermediate level is required, corresponding to TOEFL 450 (PBT) or IELTS 5.0

Schedule: 19th January - 23rd November 2017

Course inauguration: January 19th and 20th Classes starting: 23rd January Completion of classes:4th July Internship and thesis: from September to November

Timetable:

Full-time dedication, Monday to Friday. The schedule is flexible from 2:00 to 8:00 PM, with an average of 25h/week of classes including lectures, workshops and real projects work. Some multidisciplinary activities will take place on Saturdays.

2 Study tours are included in the schedule of the Master Course: didactical tours to University and Institutions and field tours with visits to companies, in 2 different European countries.

Research Study Program / MASTER IN FASHION MANAGEMENT / A.Y. 2016-2017 2

Research Study Program: research and innovation The Research Study Programs (RSP) Master courses are highly qualified, in-depth study programs addressed to both national and foreign professionals and graduates. These education approaches have been devised for those who wish to reflect and grow professionally, for those who feel they need new inputs and opportunities and for those that would like to build a future as a fully fledged design manager, introducing design added value in their professional vision and practice. With fulltime commitment, the RSP Master Courses are aimed to develop critical, analytic and methodological skills and competencies for design and business innovation. They instil the knowledge to master the management of human centred innovation that contributes to define sustainable businesses in the current competitive landscape. Innovative firms are constantly looking for people capable of matching creativity and management: a new generation of managers, suited to the specific requirements of innovation. IED Barcelona has taken this challenge and has developed a unique pedagogical approach to work out and strengthen the peculiar managerial competences necessary to work within the creative and innovative industries. At IED Master, we strongly believe in placing students firmly at the heart of the learning process as an active and motivated partner within the process. Our objective is that learners should be empowered to determine their own learning. This way, the RSP Masters methodology is essentially practical and based on the “learning by doing” approach. All subjects have a theoretical foundation alongside hands-on practice and critical reflection. The study program is planned in order to review the same subject from different points of view to help students understand the need to develop their own criteria. Tutoring sessions with the Master Coordinator are planned to check student’s progress and comprehension. The study plan includes Field Trips that provide very important experience, and open doors to complement theoretical knowledge, giving the students the opportunity to learn from real industries, international fairs and realities from different European countries. With the guidance of teachers and academic coordination, the study trips will bring new inputs to enrich the experience of the course. Master Research Study Program in FASHION MANAGEMENT Fashion is part of our society. The act of “getting dressed” is part of our culture, covering functional needs of human beings and, more important, satisfying the necessity of communication. People from ancient times had always covered the body, both for determining the sense of belonging, and to differentiate from peers. Just considering that nowadays one of the first things done with new-borns in occidental society is dressing them, we can understand the importance of garment. The fashion phenomenon involves multiple complexities: we are no longer talking about a product; we are facing a complex system of interrelated disciplines that gives consumers a comprehensive experience where the garment is just a part of it. The product is surrounded by an entire world to be managed to ensure that the final target receives the right message and satisfies its expectations. The communication received simultaneously by different media channels should be coherent with the style of stores and their location, the packaging, the service offered by the staff, the quality and style of the product, and the price paid for it.


Fashion business is becoming more complex, and fashion managers should be prepared for taking decisions in the context of an unstable market. The role of a professional capable to interpret target needs, and transform them into opportunities, integrating product, distribution, branding, marketing, communication and service. This IED Barcelona Master in Fashion Management aims to prepare professionals capable to manage innovation into the fashion market, integrating project management, strategic planning, and core business management principles adding value into the business environment and maximize the value of their contribution. Fashion designers, product managers, fashion marketing and communication professionals cannot work independently. A coordinated management profile is needed to understand all factors involved and facilitate better-informed decisions, in order to increase effectiveness and innovation in the fashion business. General objectives of the programme The yearlong intensive programme aims to provide students with the necessary theoretical and practical knowledge and tools and experience to become Fashion Management professionals. • Enable Fashion Design, Marketing, Product and Business Management professionals to overcome

disciplinary boundaries in order to grow into key drivers of organizational success. • Develop students’ understanding of the complete ecosystem behind fashion business, to make

them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills.

• Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future.

• Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities.

• Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer.

• Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals, who can adapt perfectly into the business environment through a deeper understanding of its reality and culture.

• Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges.

• Expand the students’ roles and capabilities in working with innovation teams. • Encourage critical thinking to allow students to be active citizens of our global society.


Methodological Framework At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision-making, placing the students in a real context for innovation and experimentation. With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape. Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target. Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs. Following the “learning-by-doing” methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology. Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes. Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well. With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy. PERSONAL RESEARCH PROJECT The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.


The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade. The objectives of the thesis process are the following: . To identify a feasible project in the student’s area of study . To establish clearly defined objectives and/or questions to be investigated . To design and implement an appropriate (design research/process) methodology . To understand the adding value proposition (concept) . To create a business development plan based on the previous concept. . To create feasible and concrete design proposals . To demonstrate analytical skills and produce valid findings . To apply theory to practical reality . To draw appropriate conclusions and recommendations where necessary . To produce a well organized and well-written final document and an effective oral presentation of

the thesis INTERNSHIP After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship. In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship. FIELD TRIPS To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe. Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own. Travel expenses detailed at page 18.


Master in Fashion Management Programme Students are proposed to approach Fashion and Innovation from an integral point of view so during the master, students will deal two real-industry projects focused on proving all the skills developed. The learning process is complemented frequent seminars and workshops to debate and discuss about main concerns The general curriculum of the Master is organized in three knowledge fields: BUSINESS, FASHION and PROFESSIONAL SKILLS.

Business FINANCIAL MANAGEMENT Fashion Managers need to understand how the financial statements interrelate and what information they convey; the understanding and use of management tools that help them to use the information in the financial statements to analyze the company’s performance; and the understanding and use of tools that can help managers with decision making. MARKETING & FASHION MARKETING MANAGEMENT Looking at a business opportunity from a marketing point of view is capital in the fashion industry, understanding the role of marketing in the organization and its methodology. Students will be able to build up a coherent and strategic marketing plan. TIME MANAGEMENT Students will realize that Time Management is in their hands: how to decide priorities, make things be done, keep yourself in calm, without stressing and enjoying both your professional and personal time. They will acquire the knowledge participating in different dynamics and giving real examples from professional experience. EMERGING MARKETS & INTERNATIONAL MARKETING Students will analyze why the Fashion & Luxury Business is one of the most “globalised” sectors of the Economy, from the offer point of view (as many brands realize that can sell the same products everywhere) and the demand point of view (as some countries concentrate the competitive advantage to produce certain type of garments). Also will learn the process every fashion company has to go in order to start business overseas.

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INTERNATIONAL COMMUNICATION CODES: CHINA COMMUNICATION CODES The contents taught throughout the subject are about aspects and codes used for communicate products and services to Chinese consumer; Chinese cultural dimension, traditional values, the most influential figures and brands in Chinese society, doing business and things to know about the Chinese luxury consumer. China communication codes bring elemental skills to students for planning and following a convenient strategy over the vast Chinese market. RUSSIA COMMUNICATION CODES Students will be ready to implement the communication codes applicable to the Russian market, especially those related to the sphere of business culture, media, consumer and interpersonal relationships; understanding the challenges and the opportunities of the current market situation in Russia, it’s characteristics of an emerging market for international companies and brands. The classes will be focused on a number of key aspects, such as: the country and the market, brands and consumers, human capital and resources. This knowledge shall be embodied in the practical work during the sessions.

Fashion COMMERCIAL DISTRIBUTION & SUPPLY CHAIN Distribution is key for the Economy and, especially, for the Fashion Business. Students should know the different aspects of the relationship between the manufacturer, the wholesaler, and the different ways of taking the product to the end-consumer. FASHION BRAND MANAGEMENT Fashion Brands bring together a complex world of significance, represented in each of their manifestations: clothes, packaging, advertising, communication, services, and more. Students will work on Kapferer’s methodology as a strategic tool when analyzing brand strategies, their consistency and competitive value. FASHION COMMUNICATION The goal is to give the students the knowledge to understand which are the actors, the strategies, the procedures, and the ability to manage the tools that give shape to the company’s communication in the fashion business. FASHION CRITICS, ANALYSIS & HISTORY The lectures will encourage a critical understanding of fashion in a broad range of contexts. Through an interdisciplinary methodology students will explore past and contemporary culture in order to undertake an in-depth investigation on some fashion culture selected topics. RESEARCH FOR DECISIONS: CONSUMER PSYCHOLOGY, CONSUMER TRENDS, APPLIED ETHNOGRAPHY & DECISION CONTEXTS Understanding of main concepts around market research is important to think under the research paradigm, in order to obtain better results in the professional projects. Students will learn about key concepts and approaches through case studies. SEMIOTICS Semiotics or semiology is the discipline that studies the signs, the signifying systems and the processes through which meaning is built. Students will be given the elements to develop a cultural/critical thinking on meaning and how it is built. They will be able to apply this knowledge in


the fashion management and marketing world, both in professional practice and the analysis and production of discourses (texts, images, campaigns, etc.) TRENDS & FORECAST STRATEGY Students will realize the importance of understanding trends and their use in the fashion business for strategic purposes. Based on coolhunting methodologies combined with secondary and primary techniques, students will be able to practice this relevant tool identifying the key elements when performing. FAST FASHION SYSTEM Understanding of the fast fashion system and its main players is important. Through the lectures and group discussions the students will be able to analyze and learn in detail all the activities, processes and interaction among the department´s teams that are required to create, develop, manage and launch successful products. ART DIRECTION Who a fashion art director is? Students will learn about his functions, his importance, and his heritage; and be able to analyze a brand and a market; to communicate the universe of a brand and a project through a mood board; to make a presentation /sale of a brand, to design a new brand, and the universe/art direction into all the stages of the fashion collection making off. ARCHITECTURE & RETAIL Experiential understanding of the communication tools and strategic use of products and space to improve stores KPI. How the use of architecture and inside decoration has a strategic role in contemporary retail. VISUAL THINKING: SKETCHING & STORYTELLING Sketching is a creative tool to generate ideas, as well as a powerful communication tool to express visually in professional contexts. Students will gain confidence using sketching skills and get healthy sketch habits in future creative activities. They will also achieve the skills to create hand-made storyboarding in a quick and efficient way. VISUAL MERCHANDISING The Visual Merchandising is as one of the most essential elements in retail fashion business development. In fact, however a product is distributed, the essence of a company’s success lies in retail performance, which draws its strength from a motivational atmosphere and a close-knit, professional team. Students will learn practical methods for market, retail and product / service analysis. FASHION PRODUCT MANAGEMENT Students will learn about the fashion field and, significantly, on fashion product, with analysis of the unique nature of product-development processes in these industries, mainly in clothing and accessories ranging but also in exploring the furnishings, automotive, appliance products, until to consider these products as luxury goods. FASHION MARKETING ON LINE & E-COMMERCE The Master course gives a structured approach to marketing for and within digital media, as a key success factor for the 21st century fashion business challenges. The goal of the area of e-commerce is to give an overview visibility of the ecommerce sector, get the students understanding and make possible the creation of an ecommerce project


SALES TECHNIQUES Students will learn the basics of sales strategies in the fashion industry both from a theoretical perspective and practical application, and will understand the sales process from the perspective of the customer and the seller, getting to know the tools necessary not only to sell but also to increase the loyalty. Personal Skils CREATIVE PERSONAL BRANDING Leaders should develop an in-depth awareness and understanding of themselves as well of others to identify common ground and differences. The students will learn how to develop a personal identity strategy, and how to expand this application to group identity. DESIGN THINKING, SERVICE AND EXPERIENCE DESIGN The goal is to know the key elements of Design Thinking, find it’s real strengths and weaknesses so professionals can better understand when, where and how to get the best from this tool. And students will also learn the tools used by service and experience design professionals and apply them to a direct project. PROJECT MANAGEMENT The basic processes and tools of Business Project Management from Initiation to Closure, are capital for any manager. Students will work on Project Scope Definition, Project Time Planning, Project Cost Estimating, Project Risk Management, Project Presentation skills. PUBLIC SPEAKING Students will develop an in-depth awareness and understanding of themself as well of others to identify common ground and differences. Based on the insights gained during the workshop the class develops and presents a class identity strategy. The class consists of a short daily introduction lecture followed by interactive exercises and debriefs. CAREER PATH & PORTFOLIO To prepare a structured, relevant and succinct on-line and off-line curriculum and portfolio needs some methodologies and knowledge about how to present us professionally. This in turn will enable them to obtain the best possible working position. CREATIVE LEADERSHIP & PERSONAL GROWTH & ENTREPRENEURSHIP Transmit a in-depth understanding of the creative economy and its consequence for companies and the individual in respect to new competencies and leadership skills (vertical and horizontal) like creative thinking, intercultural collaboration and the combination of creative and business thinking as well as challenges in communication, marketing, branding and business. INTELLECTUAL PROPERTY & LICENSING An introduction to intellectual property focused on creative industries. The student will obtain a basic knowledge on trademarks, copyrights and industrial designs from an international point of view, including the Internet. The Academic Direction of IED Barcelona reserves the right of making any changes due academic reasons during the course.


Student entry profile / Admission requirements The master recognizes and welcomes students from a range of backgrounds: graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the field of business management, the retail or fashion industry in general, and theoretical fields, interested in implementing and leading innovative projects in the context of the fashion market. At least one year of professional experience is required to join the Master course. To enter the validation process, all candidates should submit the following documentation: . Academic background: Undergraduate degree is required. . Certificate of English proficiency: official IELTS or TOEFL certificate. . Motivation letter. . Portfolio . Candidates should pass a personal interview with the Academic Coordination. IED Barcelona structures the programme in a flexible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, to development of a complete vision through fashion management. Professional careers Students who take this Master will add value to their professional experience integrating multidisciplinary teams or independently innovative undertaking their own business; they can develop their career in the areas of project management and strategy in companies related to the fashion area and retail.


Master Coordinator The coordinators of the Master support the choice of the teaching team, all of them professionals with extensive experience, and associated with prestigious institutions and organizations in their fields of expertise. We have the participation of prominent international professors and speakers, who will explain to students the different approaches to Design Management. Teresa Buhigas Degree in Business Administration and an ESADE MBA. Since 1990 she has been involved in strategic marketing consultancy projects in very different sectors for private companies, being fashion design among them. Along her career she has been collaborating in institutional and international projects, among others, with the Barcelona Olympic Games Committee, the World Bank Group, Spanish Government, the Barcelona city hall, FAD (Fostering Arts & Design ) and Inexmoda. Teresa has been member of the ESADE Business School Faculty during twelve years in the Marketing Management Department. Teresa joined IED in 2002 focusing with in strategic marketing subjects and Major Project tutorials. Since 2011 she is leading Westminster’s Marketing Strategies and Techniques Module at the BAH Westminster’s Fashion Marketing and Communication Program offered in Barcelona.

Faculty body Christina Bifano Her passion is to connect the brilliant minds that surround her. She has the privilege of working with trend investigators and creatives from around the world with diverse backgrounds and interests, who constantly inspire her with new projects and teachings. In 2005 she moved from New York to Barcelona for a change of scenery and to work as a vintage buyer and freelance textile/surface designer. It is here she began her coolhunting work as a trend scout and writer for MTV guides Spain. Currently, she collaborates as an investigator and analyst for La Entropia Investigación Avanzada and as a textile-surface designer for Cahier and Coloroom studios, whose clients include major fashion and product design houses in Asia and Europe. She is a guest lecturer focusing on interior fabric trends for Design and Trade Promotion Center in Shanghai and the proud editor of A Roadtrip to Innovation by Delia Dumitrescu. Christina holds degrees in Textile/Surface Design from FIT in New York and Accademia Italiana Moda in Florence. Giulia Bonali Degree in Modern Literature from Florence University and a Master Degree in History of Design from Royal College of Art and Victoria and Albert Museum. Since 2009, she has been involved in the planning and delivery of contextual studies for undergraduate students studying design disciplines at both University of Creative Arts (UCA) in London and the Liverpool John Moores University. More recently, she started teaching Fashion Theory to Master students at the Polimoda International Institute of fashion design and marketing in Florence. Luis Lara Degree in Law and a degree in Business Administration for ICADE (Madrid). He has also participated in two senior management programs: PDD (ESADE) and PDG (IESE). He has worked for over 20 years in the fashion and retail industries where he has had different executive responsibilities. Since 2008, he is Managing Partner of Retalent, consulting company specialized in the development and internationalization of fashion and retail brands. He has also worked in strategy and retail productivity for some Spanish and international brands.


Cristina Mesa Senior associate and head of the Intellectual Property Department of Garrigues Barcelona. Cristina obtained a LL.M degree in the Washington College of Law and is authorized to practice in Spain and in the State of New York. She holds a dual degree in Law and Political Science and a Professional Diploma on Graphic Design and Illustration. Cristina practice focuses on international intellectual property, including both contracts and litigation. Elaine Hervello Team Client Director of researchers managers in Millward Brown. Renato Mosca Almost twenty years experience managing luxury business at international level with a reputation for achieving results, developing his team and retaining best talents. He is founder and Managing Director of Training Luxury, a company devoted to prepare leaders to achieve excellence in management and luxury retail. Graduated in Political Sciences at University of Oriental Studies of Napoli, major in East Asian countries, he previously worked as Head of Retail for Ermenegildo Zegna in Japan and Iberia and ad Goup Global Retail Training Manager for the same company. Renato designs and facilitates training for key luxury players and multinational groups around the world. Some of the companies include Apple, Loro Piana, Prada, Miu Miu, Ermenegildo Zegna, Luxottica, Aïshti, MTI Ukraine, UAE Trading, Mercury, Designers & Co, among the others. He fluently speaks five languages and his multicultural experience, acquired by living in different countries and working with people of over 60 different nationalities, makes for him extremely natural to interact and embrace people from different cultures and backgrounds. Coordinator of the master in Fashion Management at IED Barcelona, he’s professor invited in several international universities and business schools in Spain and abroad. Gabriela Pedranti Degree in Communications from the University of Buenos Aires, Argentina. She did a postgraduate course on Literary Criticism at IDEC, Pompeu Fabra University in Barcelona. She also attended the CSP in Design for Innovation Strategy at IED Barcelona in 2013. She has been teaching culture, media and semiotics related subjects for over 15 years. In 2009, along with the semiotician Ximena Tobi, she launched Semioticastudio, in order to offer professional training and semiotic analysis for market and social research. In 2012, she was a speaker at the first edition of Semiofest, a celebration of Semiotic Thinking (London). In 2013, she was the general coordinator of Semiofest Barcelona. Jürgen Salenbacher Diploma in Design and in Public Relations, Master in International Business Administration. Specialist in Strategic Marketing and Communication. Trainer for Creative Leadership in the Creative Economy, he is author of “Creative Personal Branding”. Jordi Teixido Senior consultant and Project Manager that works for companies of mid and large size in Project Management implementations. He also specializes in implementing Project Management Offices (PMO) and Project Management tools. He is a certified Project Management Professional (PMP) by the Project Management Institute, and his own company, KION MANAGEMENT CONSULTANTS is a Certified Project Management Institute Provider.


Gary Van Broekhoven He started his first business at 14 and is a serial entrepreneur. He has over 16 years experience in the field of design and entrepreneurship. He has worked in design and innovation for large brands and has spent half of his career working within the game industry including head of design of an international toy manufacturer. He set up the first OpenIDEO off-line group and has been teaching innovation related topics at universities for many years. Gary specialises in new behaviour facilitation in services & expereinces. His work has won several awards and been published in many international publications. Gary’s passion is in helping others make the world a better place which he does through Health Mavericks, a company dedicated to accelerating startups and training corporations in innovation & change management. José Antonio Guerrero Coordinator BA H Fashion Marketing and Communication IED Barcelona. After a period of training in the world of art and image he begins his professional activity in the fields of fashion and advertising working in creative departments as a project coordinator for business: Fulkrum (UK) DCCO-Levi's Europe, Ufo Denim (Italy) and Women'secret (Spain). In addition, he has been responsible for the direction and management of communication projects (50_easy magazine) dedicated to the world of trends. Edoardo Fano Graduated in Law in 1991 (Università degli Studi di Milano, Italy), Law Degree Homologated in Spain, 2010. Italian Law Lecturer from 1992 to 1995 in London (U.K.) Lecturer (Italian Law, Intellectual Property and Information Technology Law, Public Speaking and Communication) and IP Legal Adviser from 1995 to 1997 in Barcelona (Spain), from 1997 to 2003 in Milan (Italy) and from 2003 in Barcelona (Spain) and Milan (Italy). Legal Adviser in Intellectual Property for European Union projects in developing countries (Kazakhstan, Chile, India, Croatia, Moldova) from 2004 María Muñoz Roca Trainer in Soft Skills as Leadership, Presentations, Team work, Time management, Sales Attitude, Creativity. She’s working actually for Nestlé, Telefónica Movistar, Tous, Agbar, … She’s also teaching in Universities: IED, Universitat Autònoma de Barcelona, Universitat Abat Oliba and Business Schools as Escuela de Administración de Empresas (EAE). She loves communication and people. Her main competences are: learning attitude, creativity, self-motivation, empathy and responsibility. Maria has a degree in Administration and Business Management (UAO), Master in Marketing Management (Esade Business School). Annie Michie British artist, based in Barcelona. She has a Masters in Fine Art from London’s prestigious Goldsmiths University. She has exhibited her work continuously in many European countries. She has taught art to Masters level for the Winchester School of Art, the Royal College of Art of London, the Escola Massana of Barcelona and the Syracuse University of NYC. She has written on art history for various magazines and the Insight Guide. She has appeared on national Spanish and Catalan televisions and the BBC as an invited artist. She has recently worked with Barcelona’s top hotel ‘W’, as personal art historian guide to this city’s museums, art & architecture, for the Saudi Arabian Royal Family. www.anniemichie.com

http://www.anniemichie.com


Soraya Bram Master in Design management from the IED Barcelona and more than 15 years experience in the textiles business, working in creative departments of companies such as Wrangler Jeans and Textiles Fabricato and as a Product Manager for Inditex ( Stradivarius ). She has acquired a deep knowledge in all the activities and processes to develop successful products and its placement and commercialization around different countries. Maud Bertholet Ten years of experience in HR, business development and customer service management team. She has managed projects in Dior, Guerlain and Sephora. Bachelor in Business Administration (EDHEC Business School) French, English, Spanish. Cristina Proença Twenty years of experience in retail, marketing and academic or professional training. She has taught in the most prestigious business schools in Brazil, including Fundação Getulio Vargas and Institute Administração. Bachelor and Master in Business Administration (Fundação Getulio Vargas), PhD Universidade de São Paulo. Portuguese, English, Spanish. Tamara Pirojkova Currently Tamara is the Marketing Director at the Leading Brands of Spain Association. She has solid professional experience in the areas of Marketing, PR and Communications, in joint-ventures and in multinational companies, both in Spain and Russia. She’s developed and implemented in-company training courses for sales and marketing departments in different areas during her career (health & nutrition, crisis communication, effective presentations, etc.). She’s contributed to promote a number of business projects of the Spanish companies in the Russian market. Essi Korhonen With over 15 years of working on international and national level in fashion companies such as Beatriz Furest, French Connection, Columbia Sportswear, EMU, Marlies Dekkers and Bjorn Borg. The experiences in identifying new business opportunities, driving sales and increasing profitability, creating country-specific sales strategies, introducing new brands or re-positioning existing ones in the market, have been invaluable in helping fashion and lifestyle companies open new territories and succeed.


Guest Speakers Lectures by Guest Speakers are a reflection platform for the students to share and discuss their learning’s in an interdisciplinary setting. The RSP courses are complemented with frequent seminars given by some of the best specialists in each of the different Design disciplines involved. The aim of this activity is to put the students in contact with the state of the art in the current practice, but, at the same time, make them understand that most of these individual disciplines alone have been surpassed and they are being re-defined in order to cover a broader spectrum of the value creation. To give an extra value to this academic activity, we open the Lectures to other professionals and students from IED Community. In previous Fashion Management master editions we had the honor of counting with the following lectures: Ignasi Cubiñá Co-Founder of ECOINTELLIGENTGROWTH S.L and expert in the Circular Economy designed and powered by Cradle to Cradle. María Sañudo Marketing Manager at vente-privee.com Helena Martín Elena Martin is a fashion designer and art director of Martin Lamothe Gürsel Ilipinar International Business Development, Technology and Product Management departments of AT&T Telecommunications Xavier Mauri Orriols General Manager at Ferrovial Services Nicolas Emmanuel Le Blanc Expert in Business Design & Innovation Janet Holbrook Exclusive business Partners of Trend Agency Peclers Paris in the UK Fauzia Musa London based strategist and writer, worked with Apple, Walt Disney, BMW, BBC, Guissness and Google. She’s editor of TALC and Riposte magazines. Edward Vince Creative director behind TALC magazine. Amrita Bhui Strategic consultant at PARK, a world leading consultancy in the area of design management and design leadership Gerardo Fuksman Research Director in the Innovation & Creativity at Synovate for 10 years and head of Brand & Communication at TSN since 2011.


Paula Fucci HP Business Finance Managing Europe Middle East and Africa Quim Bernardo Founder of UpTeam Consulting Company. Since August 2013 joined T-Systems as HR Business Partner Manager. Oriol Rodríguez Currently a freelance planner, he was brand development director at Added Value. Marc Segarra Founder of Micelulacreativa, trainer, creative coach. Jo Gascoine Founder and CEO of GASCOIGNE PARTNERS – creative headhunters


Exclusive services IED Barcelona provides students with the necessary services to pursue an education of excellence, offering them the most specialized and updated tools in the field of design. Pack Adobe Design & Web Collection School’s students can use the software included in the Adobe Creative Cloud during 12 months without any additional cost from the date of their enrolment. They can enjoy applications such as Adobe Photoshop® CC, Adobe Illustrator® CC, Adobe InDesign® CC, etc. for free both on the school’s computers and their own laptops. Stylesight The whole IED Community can freely access, both on the school’s computers and their own laptops, to Stylesight, the leading online platform to analyze and forecast trends in current lifestyles and consumption. Autodesk Students can use Autodesk, world leader in 3D design software, without any additional cost. Therefore, they can enjoy for free applications such as AutoCAD, Maya or 3ds Max, among others. Additional Services for Fashion Management Students ModaFAD Membership All the students of the Master in Fashion Management are awarded with an annual membership to ModaFAD, the association of image and fashion of the FAD, an international shuttle of emerging designers, with the objective to transform Barcelona into the most seductive city in the European environment and promote and give exposure to the young designers of experimental, interdisciplinary and avant-garde fashion for the city and beyond. The ModaFAD activity consists of the international showing of emerging fashion designers to boost the interdisciplinary, drive the concept of the designer and promoted, and encourage the relationship between the design schools, the young designers, the specialized modes of communication, and the industry. Modafad makes up par of the Barcelona Fashion Week, which represents the emergency, the risk, the talent and the independent investigation, the international platform of young designers that occupy the first line in the fashion world with daring proposals far from stereotypes. Modafad is: creation, liberty, and contemporary multidisciplinary. Thanks to this membership, students will have access to the networking spaces in the Disseny HUB building (Plaza de les Glories) and receive daily information about fashion events and news. Special Room Fashion Management students have a classroom assigned for the whole course, where they will have lessons, meetings and also a place to study. The class is equipped with a printer, WIFI connection, toolkits for design thinking sessions and personal lockers. ESN / European Student Network The European Student Network is a network of design management students, from nine European Universities. It was founded in 2004 and is led by PARK advanced design management. The network supports PARK in conducting design management and research projects. The students are selected through local ESN coordinators, who are leading professors in the field of design management education. IED Barcelona participates in the ESN programs that run biennially.


Fees Master in Fashion Management (MSTFM): 22.900€ (4.000€ Enrolment Fee and 18.900€ Tuition Fee) The Master’s fees Include: - Teaching hours, tutoring and ordinary exams. - PRP Tutoring - Guest Lecturer master classes and transversal activities. - modaFAD Membership - Exclusive IED Services listed at page 14. - 2 Field Trips: accommodation and local transportation, visits and teaching hours.

(Flights should be booked by the student and IED will refund until 200€ of the cost the flight for each field trip. Daily allowances are in charge of the student)

master en fashion management

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