master class 'servicialisation - from service identifying to service billing 2012-05-28...
DESCRIPTION
This master class was hosted by the itSMF Russia for presenting the approach of servicialisation / Сервиселизация to the ITIL/itSMF community for review and discussion. http://www.itsmforum.ru/events/2012_05_28 Agenda - Servicialisation – Coining, Deducing & Demarcating - Service Trilemma – Service Quality, Service Price & Service Cost - Service Identifying – Service Consumer, Service Object & Benefit - Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages - Service Composing – Service Specification, Service Map & Service Screenplay - Service Orchestrating – Service Concept, Supplier & Service Supply Chain - Service Cataloguing – Service Specification, Service Prices & Service Offering - Service Committing – Service Catalogue, Service Committing & SLA - Service Concerting – Delivery Readiness, Delivery Capacity & Delivering - Service Billing – SLA, Service Delivery Price & Service Consumption - Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps The approach shall be presented on the itSMF Congress 2012 of itSMF Russia on September 12th to 13th, 2012, too. http://itsmforum.ru/news/all_news/2012_12_29_2TRANSCRIPT
29.05.2012 - 1 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
E-Mail [email protected]
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Paul G. Huppertz
ICT-Consultant & System Architect
Service Composer & Meta Service Provider
Servicialisation
From Service Identifying to Service Billing!
Сервиселизация
услуги: от идентификации к биллингу!
28.05.2012
Moscow, Lomonossow University
29.05.2012 - 2 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 3 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 4 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service -ialisation
29.05.2012 - 5 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service
Servicialisation = Guiding Concept for Service Providing
-ialisation
29.05.2012 - 6 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 7 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Cost
Service Price
Service Quality
adequate?
reliable?
Service
Con-
sumer
29.05.2012 - 8 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Cost
Service Price
Service Quality
adequate?
reliable?
Service
Con-
sumer
affordable?
economical?
Service
Customer
29.05.2012 - 9 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Effectiveness
Service Cost
Service Price
Service Quality
adequate?
reliable?
Service
Con-
sumer
affordable?
economical?
Service
Customer
Paying cost?
Paying price? Service
Provider
29.05.2012 - 10 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying Service Consumer, Service Object, Benefit
Service Consumer Benefit
Service Specifying Service Quality 12 Standard Service Attributes
Service Specification
Service Composing Service Map & Service Screenplay
Service Concept
Service Orchestrating Service Supplier
& Service Supply Chain Operation Level Agreement
Underpinning Contract
Service Cataloguing Service Specifications Service Catalogue
Service Committing Service Level Specification Service Level Agreement
Service Concerting Providing Readiness & Providing Capacity
On Service triggering: Service rendering
Service Billing Service Price
x Service Count Service Bill
29.05.2012 - 11 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 12 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
A Service is
a set of onetime consumable and perishable benefits,
• ensured by measures of the accountable Service Provider,
• effectuated by system functions and/or activities of Service People,
• committed
• by the ordering Service Customer
• for his authorized Service Consumers
• from his accountable Service Provider,
• rendered
• to an authorized Service Consumer
• on his particular & explicit Service Trigger,
• consumed
• by the triggering Service Consumer
• for executing his upcoming business activity.
29.05.2012 - 13 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
A benefit is
a purposeful change of status
on a particular object,
that fulfils concrete requirements.
Service =
benefit
on service object
Service Identifying
29.05.2012 - 14 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Value Creation
Business Process Service Consuming
Service
Consumer
ICT-based
Service
The Service Consumer is the critical success factor for service rendering
• He triggers a separate service when he needs one & configures it situationally & particularly.
• He is involved in service rendering a 100%.
• He feels any service impairment instantaneously & inevitably.
• He needs & utilizes the benefits of the service for executing his upcoming activity.
• He creates the business value by consuming & utilizing the service-specific benefits.
• He is an external factor from the perspective of the accountable Service Provider.
The Service Consumer spares himself service-relevant equipment & training.
29.05.2012 - 15 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Value Creation
Business Process Service Consuming
Service
Consumer
ICT-based
Service
The authorized Service Consumer is self-governed concerning
• service triggering, i.e. point in time & location
• service triggering rate, i.e. how often per period he triggers a service
• service access system, e.g. desktop or notebook or softphone for E-Mailing-Services
• service configuring depending on his situational & particular needs
• consuming & utilizing the service-specific benefits
• commercial value creation out of the service-specific benefits
29.05.2012 - 16 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Life
& Limb
Goods
& Chattels
Data
& Documents
Rights
& Claims
Service Consumer
S e r v i c e O b j e c t T y p e s
29.05.2012 - 17 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 18 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
29.05.2012 - 19 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Designation of the service
No. Attribute name Bronze Silver Gold Data type/measuremt. unit
01 Service Consumer Benefits free description
02 Service-specific Functional Parameters service-specific
03 Service Delivery Point location, interface
04 Service Consumer Count Number
05 Service Delivering Readiness Times Daytime hours
06 Service Consumer Support Times Daytime hours
07 Service Consumer Support Languages Languages
08 Service Fulfilment Target %
09 Service Impairment Duration hh:mm
10 Service Delivering Duration hh:mm:ss
11 Service Delivery Unit service-spezifisch
12 Service Delivering Price €
clear, complete & consistent
all 12 attribute values combined
applying for each triggered service
2 pages per service specification
offering for the Service Consumer
Attributes 01 – 11 for service quality & attribute 12 for service price
Serv
ice
Qu
ality
Service Price
29.05.2012 - 20 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Designation of the service
No. Attribute name Bronze Silver Gold Data type/measuremt. unit
01 Service Consumer Benefits free description
02 Service-specific Functional Parameters service-specific
03 Service Delivery Point location, interface
04 Service Consumer Count Number
05 Service Delivering Readiness Times Daytime hours
06 Service Consumer Support Times Daytime hours
07 Service Consumer Support Languages Languages
08 Service Fulfilment Target %
09 Service Impairment Duration hh:mm
10 Service Delivering Duration hh:mm:ss
11 Service Delivery Unit service-spezifisch
12 Service Delivering Price €
01 B
02 B
03 B
04 B
05 B
06 B
07 B
08 B
09 B
10 B
11 B
12 B
01 S
02 S
03 S
04 S
05 S
06 S
07 S
08 S
09 S
10 S
11 S
12 S
01 G
02 G
03 G
04 G
05 G
06 G
07 G
08 G
09 G
10 G
11 G
12 G
Per Service Level one set of 12 attribute values
29.05.2012 - 21 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Designation of the service
No. Attribute name In ITIL V3, Service Value is paraphrased with
01 Service Consumer Benefits Service Utility
Fitness for consumption
What the service consumers consumes
02 Service-specific Functional Parameters
03 Service Delivery Point
04 Service Consumer Count
Service Warranty
Fitness for rendering
How the service will be rendered
05 Service Delivering Readiness Times
06 Service Consumer Support Times
07 Service Consumer Support Languages
08 Service Fulfilment Target
09 Service Impairment Duration
10 Service Delivering Duration
11 Service Delivery Unit
12 Service Delivering Price
Coherent Designation: ICTilities – ICT-based Utility Services
29.05.2012 - 22 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Basic specfication for E-Mailing Service
No. Attribute name & short description
Attribute value for Service Level Data type
Measurement unit
Bronze Silver Gold
01 Service Consumer Benefits
01.01 Delivering e-mail copies For each outbound e-mail copies of the original e-mail are each delivered to the
e-mail addresses specified by the service consumer.
Delivered e-
mail copy
01.02 Bouncing invalid e-mail addresses Any outbound e-mail copy with an invalid e-mail address is directly bounced to
the service consumer accompanied by an understandable explanation. Bounced e-
mail delivery
errors 01.03 Bouncing undeliverable e-mail copies Any undeliverable copy of an outbound e-mail is directly bounced to the service
consumer accompanied by an understandable explanation.
01.04 Retaining e-mail copies A copy of each particular outbound and inbound e-mail is stored in the service
consumers central e-mailbox for maximum 90 days.
Retained e-
mail copy
01.05 Restoring e-mail copies A copy of each particular outbound and inbound e-mail can be completely and
intactly restored for the next 14 days after corruption or erroneous deletion.
Restored e-
mail copy
01.06 Protecting e-mail copies against malware All outbound and inbound e-mail copies are purged from viruses or any other
malware. Protected e-
mailbox 01.07 Protecting e-mailboxes against spam Inbound e-mail copies are protected against any spam
29.05.2012 - 23 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Basic specfication for E-Mailing Service
No. Attribute name & short description
Attribute value for Service Level Data type
Measurement unit
Bronze Silver Gold
02 Service-specific Functional Parameters
02.01
Maximum allowable size per individual service
consumer for inbound and outbound e-mail
copies
200 500 1.000 MB
02.02
Maximum allowable size per particular
outbound or inbound e-mail copy including file
attachments
10 12 15 MB
02.03 Maximum allowable number of target
addresses per e-mail 50 100 150 Number
02.04 Blocked file attachments Any executable file type, e.g. *.EXE, *.COM, *.VBS File format
03 Service Delivery Point
03.01 Microsoft/Outlook locally installed X X X
Type of user
Interface
03.02 Microsoft/Outlook via RPC over HTTPS & SSL X X
03.03 Microsoft/Outlook Web Access via HTTPS &
SSL X X
03.04 RIM/Blackberry Device X
04 Service Consumer Count 1 Number
29.05.2012 - 24 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Basic specfication for E-Mailing Service
No. Attribute name & short description
Attribute value for Service Level Data type
Measurement unit
Bronze Silver Gold
05 Service Delivering Readiness Times
05.01 Monday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
hh:mm
CE(S)T
05.02 Tuesday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
05.03 Wednesday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
05.04 Thursday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
05.05 Friday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
05.06 Saturday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
05.07 Sunday & holiday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00
06 Service Consumer Support Times
06.01 Monday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00
hh:mm
CE(S)T
06.02 Tuesday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00
06.03 Wednesday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00
06.04 Thursday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00
06.05 Friday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00
06.06 Saturday 07:00 – 15:00 06:00 – 17:00 00:00 – 24:00
06.07 Sunday & holiday Kein support 10:00 – 17:00 00:00 – 24:00
07 Service ConsumerSupport Languages
07.01 Russian X X X National
language 07.02 English X X X
29.05.2012 - 25 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Basic specfication for E-Mailing Service
No. Attribute name & short description
Attribute value for Service Level Data type
Measurement unit
Bronze Silver Gold
08
Service Fulfilment Target Ratio of successfully rendered e-mailing services and
triggered e-mailing services per service consumer covering
all applicable benefits specified in attribute 01
95 97 98 %
09 Service Impairment Duration 00:40 00:30 00:20 hh:mm
10 Service Delivering Duration Maximum period of time for rendering a triggered e-mailing
service, i.e. the applicable benefits specified in attribute 01
01:00 00:40 00:30 hh:mm
11 Service Delivery Unit Basic portion of service rendering to a triggering service
consumer
One copy each of the original e-mail delivered to the e-mailbox
of each addressee specified by the triggering service consumer
Complete set
of delivered e-
mail copies
12 Service Delivering Price
12.01 Service Access Price
Mandatory per authorized service consumer per month 5,00 7,50 10,00 €
12.02
Service Consumption Price option 1: Flat rate-based
Fixed price per authorized service consumer per month
for any consumed service volume
50,00 150,00 500,00 €
12.03
Service Consumption Price option 2: Volume-based
Staged fixed price per consumed service volume per
service consumer per month
tdb tdb tbd €
12..04 Service Consumption Price option 3: Unit-based
Fixed price per consumed service delivery unit 0,10 0,30 1,00 €
29.05.2012 - 26 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Delivering copy 1
Delivering copy 2
Delivering copy 3
Making
copies
of the
original
E-Mailing
Service
29.05.2012 - 27 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Specification
Service Consumer
Service Customer
Service Concept
Service Bill
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
29.05.2012 - 28 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 29 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Concept
Service Identifying
Service Specifying
Service Composing
29.05.2012 - 30 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Business Process
Value Creation
Expected
Service Experienced
Service
Rendered
Service
Service Contract
Committed
Service
Composed
Service
Perceived
Service
1
3
4
2
5
Service Gap
Source: ServQual-Modell from Zeithaml, Parasuraman & Berry (1990-ties)
Service
Con-
sumer
Service
Customer
Service
Provider
http://www.12manage.com/methods_zeithaml_servqual.html
29.05.2012 - 31 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Potential Gap in Service Quality Counter Measure
1. between expected and perceived Preparing
Service Specification
29.05.2012 - 32 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
2. between perceived and committed Service Contract with
Service Specification
Potential Gap in Service Quality Counter Measure
1. between expected and perceived Preparing
Service Specification
29.05.2012 - 33 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
2. between perceived and committed Service Contract with
Service Specification
Potential Gap in Service Quality Counter Measure
1. between expected and perceived Preparing
Service Specification
3. between perceived and composed Composing continuous
Service Concept
29.05.2012 - 34 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
2. between perceived and committed Service Contract with
Service Specification
Potential Gap in Service Quality Counter Measure
1. between expected and perceived Preparing
Service Specification
3. between perceived and composed Composing continuous
Service Concept
4. between composed and rendered Preparing Service Map
with service contributions
29.05.2012 - 35 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
2. between perceived and committed Service Contract with
Service Specification
Potential Gap in Service Quality Counter Measure
1. between expected and perceived Preparing
Service Specification
3. between perceived and composed Composing continuous
Service Concept
4. between composed and rendered Preparing Service Map
with service contributions
5. between rendered and experienced Preparing
Service Screenplay
29.05.2012 - 36 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
2. between perceived and committed Service Contract with
Service Specification
Potential Gap in Service Quality Counter Measure
1. between expected and perceived Preparing
Service Specification
3. between perceived and composed Composing continuous
Service Concept
4. between composed and rendered Preparing Service Map
with service contributions
5. between rendered and experienced Preparing
Service Screenplay
Continuously from
service expectation
up to
service experience
of the
triggering Service
Consumer
Continuously from
service specification
up to the course
of service rendering
to the
triggering Service
Consumer
29.05.2012 - 37 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Providing Activity Explanation Service Contribution
Writing e-mail Employee writes e-mail content and attaches files none
Triggering an e-mailing service Authorized Service Consumer clicks on ‘Send’-Button none
Replicating the original e-mail Copy of the original e-mail is replicated from e-mail client
system to the inbound e-mail server of the e-mail account Replicating service
Scanning e-mail content & attachments
on viruses and malware Existing viruses or malware are identified, isolated & eliminated Antivirus service(s)
Authenticating given e-mail addresses
and the accounts related in- and external accounts are identified & checked LDAP service(s)
Addressing e-mail hosts and other
service-relevant IT systems
Determining IP addresses for hostnames for other e-mail
server systems, e-mail gateway server, SMTP gateway DNS service(s)
Routing e-mail copies Determining e-mail routes to target domains E-mail routing service(s)
Generating e-mail copies Compiling one e-mail copy per addressee Copying service(s)
Forwarding e-mail copies Forwarding either to an internal e-mail server system or to the
SMTP gateway towards external e-mailing service supplier
Storing & forwarding
service(s)
Delivering e-mail copies Delivering accounted by the committed in- or external service
supplier E-mail delivering service(s)
Sending back a delivery receipt Generally or on dedicated request E-mail reception
acknowledgement service
29.05.2012 - 38 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Server Device
Housing Services
Server OS
Hosting Services
Storage System
Housing Services
Content
Housing Services
Backend Application
Hosting Services
Backend Application
Maintaining Services
Network System
Managing Services
Data Transporting
Services
DHCP
Services
DNS
Services
Workplace System
Delivering Services
Workplace Environment
Rental Services (WERS)
LDAP
Services
User Identity Managing Services
Virtual
Desktop
Services
Firewalling
Services
Logon/Logoff
Services
Anti-Virus
Services
E-Mailing
Service
Collaboration
Service
Unified Communi-
cation Service
Anti-Spam
Services
Anti-Fraud
Services
Service Consumer Supporting Services
Internet Access
Services
Other
ICTBSS
Other
ICTBSS
Other
ICTBSS
Other
ICTBSS
Other
ICTBSS
Software Provision
Services
Each & every ICT-system based Business Support Services (ICTBSS)
is aggregated from the same standard service contributions.
29.05.2012 - 39 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Server Device
Housing Services
Server OS
Hosting Services
Storage System
Housing Services
Content
Housing Services
Backend Application
Hosting Services
Backend Application
Maintaining Services
Network System
Managing Services
Data Transporting
Services
DHCP
Services
DNS
Services
Workplace System
Delivery Services
Workplace Environment
Rental Services (WERS)
LDAP
Services
User Identity Managing Services
Virtual
Desktop
Services
Firewalling
Services
Logon/Logoff
Services
Anti-Virus
Services
E-Mailing
Service
Collaboration
Service
Unified Communi-
cation Service
Anti-Spam
Services
Anti-Fraud
Services
Service Consumer Supporting Services
Internet Access
Services
Other
ICTBSS
Other
ICTBSS
Other
ICTBSS
Other
ICTBSS
Other
ICTBSS
Software Provision
Services
Each & every standard service contribution must be specified only once
by means of the 12 standard service attributes.
29.05.2012 - 40 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Server Device
Housing Services
Server OS
Hosting Services
Storage System
Housing Services
Content
Housing Services
Backend Application
Hosting Services
Backend Application
Maintaining Services
Network System
Managing Services
Data Transporting
Services
DHCP
Services
DNS
Services
Workplace System
Delivery Services
Workplace Environment
Rental Services
LDAP
Services
User Identity Managing Services
Firewalling
Services
Logon/Logoff
Services
Anti-Virus
Services
E-Mailing
Service
Anti-Spam
Services
Service Consumer Supporting Services
Internet Access
Services
Software Provision
Services
Any triggered e-mailing service is aggregated from scratch per real time transaction
out of the marked standard service contributions in different quantities, if necessary.
29.05.2012 - 41 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
1. Service Specification
• binding start document for the service concept
• single reference document up to service billing
2. Service Map
• compilation of required service contributions
• determination of appropriate servuction depth
3. Service Screenplay
• course of service rendering
• aggregation of service contributions to the triggered service
29.05.2012 - 42 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Screen-
play
Service Map
Service Specifi-cation
1. Service
specification
drives
2. Service
Map
transmissions
3. Service
Screenplay
enacts
29.05.2012 - 43 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 44 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
29.05.2012 - 45 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Orchestrating in-/external
Service
Suppliers
Service
Contri-
bution
Service
Contri-
bution
Service
Contri-
bution
Service
Contri-
bution
Service
Contri-
bution
Internal Service Supplier External Service Supplier
Service
Provider
29.05.2012 - 46 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 47 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
29.05.2012 - 48 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Catalogue
Service Identifying
Service Spezifying
Service Composing
Service Orchestrating
Service Cataloguing
29.05.2012 - 49 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Concerting
Service Consuming Service Committing
Service
Customer
Service
Consumer
Service
Provider
Goods
Catalogue System
documentation
(CMDB/CMS)
Asset
Inventory
Ordering,
Delivering &
Inventoring
Docu-
menting
29.05.2012 - 50 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
System
Documentation
(CMDB/CMS)
Goods
Catalogue Asset
Inventory
Ordering,
Delivering &
Inventoring
Docu-
menting
Register of goods
which can be
ordered & utilized
for rendering ICT-
based Business
Support Services
(ICTBSS)
Register of all
relevant items
which have been
procured & are
utilized
for rendering
ICTBSS
Detailed
(technical)
documentation of
all ICT-systems,
which are utilized
for rendering
ICTBSS
Register of
specifications for
ICT-based
Business Support
Services
which can be
committed per SLA
/ service contract
29.05.2012 - 51 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Register of
specifications for
ICT-based
Business Support
Services
which can be
committed per SLA
/ service contract
Register of
prepared
service concepts
for offered
services
Register of
service contracts
/ SLAs
which have been
commissioned by
service consumers
The service specification is the quintessential connector
SLA
List of authorized
service consumers
SLA
List of authorized
service consumers
SLA
List of authorized
service consumers
29.05.2012 - 52 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
29.05.2012 - 53 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 54 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Catalogue
SLA template
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
List of
authorized
service consumers
29.05.2012 - 55 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
1 SLA-Identification
1.1 SLA-ID
1.2 Period of SLA validity
1.3 Service Customer
1.4 Service Consumers
1.5 Service Provider
1.6 Short Service Description
1.7 Liabilities
1.8 Committment and Signatures
1.8.1 Service Customer
1.8.2 Service Provider
1.9 Reference documents
2 Service Specification
3 Appendix
3.1 List of authorized Service Consumers
3.2 Explanation 12 Service Attributes
3.4 ARCI-model for liabilities
Service
Customer
Service
Consumer
Service
Provider
29.05.2012 - 56 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 57 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Concerting
and/or
Service Triathlon in-/external
Service
Suppliers 1. Establishing & keeping up
service providing readiness
2. Keeping up & adjusting
service providing capacity
Service Consuming
Service
Service
Service
Service
Service
Service
Provider
Service
29.05.2012 - 58 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 59 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
E-Mailing-Services per reference period Potential Service Revenue f. 100 authorized Service Consumers
Reference
Period
Trigger
Rate
Potential Service
Emergence
Bronze
50 consumers
Silver
40 consumers
Gold
10 consumers Total
Hour 3 300 15 € 36 € 30 € 81 €
Day 24 2.400 120 € 288 € 240 € 648 €
Month 480 48.000 2.400 € 5.760 € 4.800 € 12.960 €
+ Service Access Price fix per month + 500 € + 300 € + 100 € 900 €
Partial Amount Service Revenue p. month = 2.900 € = 6.060 € = 4.900 € 13.860 €
Total amount service revenue per month 13.860 € (for 100 Service Consumers)
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
29.05.2012 - 60 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Profit Ratio
Service Cost
Service Price
Service
Quality
Utility Service Power Supply
Reference unit kWh
Electricity rate 0,12 €/kWh
Generating cost 0,04 €/kWh
Earning ratio 0,08 €/kWh
ICTility Service
Reference unit ??????????
Service price ? / ?unit?
Service cost ? / ?unit?
Earning ratio ? / ?unit?
Utility Service
Provider knows
reference unit &
earning ratio
ICT Service Provider
neither knows the
reference unit nor
the earning ratio
29.05.2012 - 61 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Designation of the service
No. Attribute name Bronze Silver Gold Data type/measuremt. unit
01 Service Consumer Benefits free description
02 Service-specific Functional Parameters service-specific
03 Service Delivery Point location, interface
04 Service Consumer Count Number
05 Service Delivering Readiness Times Daytime hours
06 Service Consumer Support Times Daytime hours
07 Service Consumer Support Languages Languages
08 Service Fulfilment Target %
09 Service Impairment Duration hh:mm
10 Service Delivering Duration hh:mm:ss
11 Service Delivery Unit service-spezifisch
12 Service Delivering Price €
01 B
02 B
03 B
04 B
05 B
06 B
07 B
08 B
09 B
10 B
11 B
12 B
01 S
02 S
03 S
04 S
05 S
06 S
07 S
08 S
09 S
10 S
11 S
12 S
01 G
02 G
03 G
04 G
05 G
06 G
07 G
08 G
09 G
10 G
11 G
12 G
Per Service Level one set of 12 attribute values
29.05.2012 - 62 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
• Reference unit for service consumption (price) Service Delivery Unit
• ??,?? € per Service Delivery Unit Service Delivering Price
• ??,?? € per Service Delivery Unit Service Cost
• ??,?? € per Service Delivery Unit Service Profit Ratio
Designation of the service
No. Attribute name Attribute value Data type/measuremt. unit
01 Service Consumer Benefits Listing benefits Free text description
… … …
11 Service Delivery Unit Basic portion of benefits service-specific
12 Service Delivering Price Definitive price data Amount in €, $
29.05.2012 - 63 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Value Creation
Business Process Service Consuming
Service
Consumer Service Triggering Rate
per Service Consumer
3 E-Mailing-Services/hour
Service Level Agreement
Service Level Bronze
Authorized
Service Consumers
29.05.2012 - 64 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Value Creation
Businss Process Service Consuming
Service
Consumer
potential
Service Triggering Emergence
for 100 Service Consumers
100 x 3 E-Mailing-Services/hour
= 300 E-Mailing-Services/hour
Service Triggering Rate
per Service Consumer
3 E-Mailing-Services/hour
E-Mailing-Services for 100 Service Consumers
Reference
period
Service Triggering
Rate
Service Triggering
Emergence
hour 3 300
day 24 2.400
week 120 12.000
month 480 48.000
year 4.800 480.000
1 (Work) Day = 8 (Work) Hours
1 (Work) Month = 20 (Work) Days
1 (Work) Year = 200 (Work) Days
29.05.2012 - 65 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Basic specification for E-Mailing Service
No. Attribute name & short description Attribute value for Service Level Data type
Measurmt Unit Bronze Silver Gold
08
Service Fulfilment Target Ratio of successfully rendered e-mailing services and
triggered e-mailing services per service consumer covering
all applicable benefits specified in attribute 01
95,00 97,00 98,00 %
09 Service Impairment Duration 00:40 00:30 00:20 hh:mm
10
Service Delivering Duration Maximum allowable period of time for rendering a triggered
e-mailing service, i.e. the applicable benefits specified in
attribute 01
01:00 00:40 00:30 hh:mm
11 Service Delivery Unit Basic portion for rendering an e-mailing service to the
triigering service consumer
One copy each of the original e-mail delivered to the e-mailbox
of each addressee specified by the triggering service consumer
Complete set
of delivered e-
mail copies
12 Service Delivering Price
12.01 Service Access Price Mandatory per authorized service consumer per month
5,00 7,50 10,00 €
12.02
Service Consumption Price option 1: Flat rate-based
Fixed price per authorized service consumer per month
for any consumed service volume
200 300 500 €
12.03
Service Consumption Price option 2: Volume-based
Staged fixed price per consumed service volume per
service consumer per month
1 – 5.000 : tbd
5.001 – 10.000 : tbd
> 10.000 : tbd
1 – 7.000 : tbd
7.001 – 12.000 : tbd
> 12.000 : tbd
1 – 8.000 : tbd
8.001 – 15.000 : tbd
> 15.000 : tbd
€
12.04 Service Consumption Pric eoption 3: Unit-based Fixed price per consumed service delivery unit 0,10 0,30 1,00 €
29.05.2012 - 66 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Basic specification for E-Mailing Service
No. Attribute name & short description Attribute value for Service Level Data type
Measurmt Unit Bronze Silver Gold
08
Service Fulfilment Target
Ratio of successfully rendered e-mailing services and
triggered e-mailing services per service consumer covering
all applicable benefits specified in attribute 01
95,00 97,00 98,00 %
12 Service-Erbringungspreis
12.01 Mandatory: Service Access Price
per authorized service consumer per month 5,00 7,50 10,00 €
12.04 Service Consumption Price, option 3: Unit-based
Fixed price per consumed service delivery unit 0,10 0,30 1,00 €
E-Mailing-Services per reference period Potential Service Revenue f. 100 authorized Service Consumers
Reference
Period
Triggering
Rate
Potential Service
Emergence
Bronze
50 consumers
Silver
40 consumers
Gold
10 consumers Total
Hour 3 300 15 € 36 € 30 € 81 €
Day 24 2.400 120 € 288 € 240 € 648 €
Month 480 48.000 2.400 € 5.760 € 4.800 € 12.960 €
+ Service Access Price fix per month + 500 € + 300 € + 100 € 900 €
Partial Amount Service Revenue p. month = 2.900 € = 6.060 € = 4.900 € 13.860 €
Total amount service revenue per month 13.860 € (for 100 Service Consumers)
optimal case: Service
Fulfilment Grade
100%
29.05.2012 - 67 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Revenue
Service Efforts
efforts for Service Providing
Readiness
efforts for
Service Providing Capacity
particular effort for individual
Service Rendering
Service Triggering Rate per authorized Service Consumer
effective Service Trigger Emergence
x Service Delivering Price
29.05.2012 - 68 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Revenue
Service Efforts
efforts for Service Providing
Readiness
efforts for Service Providing
Capacity
particular effort for individual
Service Rendering
Service Triggering Rate per authorized Service Consumer
effective Service Trigger Emergence
+ Overplus
x Service Delivering Price
29.05.2012 - 69 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Revenue
Service Efforts
efforts for Service Providing
Readiness
efforts for Service Providing
Capacity
particular effort for individual
Service Rendering
Service Triggering Rate per authorized Service Consumer
effective Service Trigger Emergence
+ Margin
x Service Delivering Price
29.05.2012 - 70 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 71 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
1: established
29.05.2012 - 72 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
2: specified
1: established
29.05.2012 - 73 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
3: composed
2: specified
1: established
29.05.2012 - 74 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
4: conducted
3: composed
2: specified
1: established
29.05.2012 - 75 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Service Identifying
Service Specifying
Service Composing
Service Orchestrating
Service Cataloguing
Service Committing
Service Concerting
Service Billing
5: optimized
4: conducted
3: composed
2: specified
1: established
29.05.2012 - 76 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Intro
• Servicialisation – Coining, Deducing & Demarcating
• Service Trilemma – Service Quality, Service Price & Service Cost
Centro
• Service Identifying – Service Consumer, Service Object & Benefit • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Supplier & Service Supply Chain • Service Cataloguing – Service Specification, Service Prices & Service Offering • Service Committing – Service Catalogue, Service Committing & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption
Extro
• Service Providing Maturity Model – Maturity Levels, Maturity Criteria & Steps
• Discussion – Repeating, Reviewing & Revising
29.05.2012 - 77 - © OMNINET
Master Class ‚Servicialisation - Сервиселизация‘
Paul G. Huppertz
ICT-Consultant & System Architect
Service Composer & Meta Service Provider
Your questions?
My answers!
E-Mail [email protected]
Mobile +49-1520-9 84 59 62
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