master class in print and online media management · to-air satellite. there are close to 540...

MasterClassinPrintandOnlineMediaManagement

SeminarGoals:(Allwillbediscussedindetailduringthefollowingsessions)

• Media(printandbroadcast)environmentinMorocco,Arabworld

• Impactofregulatoryandpoliticalrestriction

• Riseofsocialmediaplatforms

• Howmediacanusethattotheiradvantage

• Changesneededtoadoptamoreopennewsroomenvironment

• Concernsaboutsocialmedia-drivencoverage

InSummary:Print/BroadcastRegulatoryenvironmenthasnotchangedmuch

Governmentsstillmajorplayers,controllinglicensing,tightpresslaws,holdoveradv.Budgets

ButsignificantchangesintheonlineworldMostcountrieswithoutadequatelaws,forregistering,effectivelymonitoring,knowinghowtousethem


InSummary(2)Worldwide,theonlinephenomenon,couplewiththetwoissues justmentionedhavemeant:

Changesintheeconomicmodelfortraditionalprintandbroadcastmedia

Changesinhowtraditionalmediahavemodifiedcoverage

ChangesinnewsroomandmanagementstructuresHiringnewreporter,re-trainingexistingreporters,editors,newsroomspacechanges,knockingdownwalls!Technologyinvestment


InSummary(3)Completeshifttoonline/socialmediaanswer?

Needtobetterunderstand:Contributions

+Hazards

FakeNews!“Post-Truth


Session2:

MoredetaileddiscussionofthemediaenvironmentinMoroccotodayandwhat

canwelearnfromit


Session2:• Numberofprint,broadcast,socialmedianewsorganizationinMorocco

• Thechangingdynamicsofprint/broadcast/onlineinMorocco

• Readership/ViewershipinMorocco(tryingfindcomparativefigureinMENA)

• BreakdownintoeachcategoryinMorocco

• EconomicenvironmentWhyisthatimportant?


Session2:

LeMarocdisposed’unepressericheettrèsdiversifiée,maistoujoursàlarecherched’unlectoratconséquent.Eneffet,avec quelques 588 titres, dont425 éditésenArabe, 142 enFrançaiset 8 enTamazight,letauxdepénétrationdesquotidiens(lenombred’exemplairesdiffuséspour1000habitants)restetrèsfaible

KPMG:Readersofwrittenpressconstitutemerely1percentoftheMoroccanpopulation.”Thistranslatestonomorethanroughly330,000Moroccansoutofatotalpopulationofabout33million.


Session2:Moroccohasninedomesticfree-to-airchannels:sevengovernmentowned,oneprivatelyowned,andoneofmixedownership.

AlAoula 2MTV ArryadiaArrabia AlMaghribiya AssadissaAflam TV TamazightTV Medi 1TVPinkMaroc MoroccoTV MoroccoSeriesChannel


Position Channel Group Shareoftotalviewing(%)

1 2MTVGovernmentofMorocco (68%)SNI (20.7%)

29.9%

2 AlAoula

SociétéNationaledeRadiodiffusionetdeTélévision

7.6%

3 AlMaghribia


2.9%

4 OtherSNRTchannels


3.6%

5 Otherchannels – 56.0%


Session2:Internet

LeMaroccompteactuellementenviron400sitesd’informationélectroniquesrépartissurl’ensembledu

territoirenational.

1 Koora.com - SportNews5 Elbotola.com - SportNews2 Hespress 6 hihi2 - SportNews3 Chouf TV - TV 7 Alayam24.com4 HibaPress 8 Le360.ma


Session2:ComparingMoroccotoMENA:Newspapers:• NewspapersintheMiddleEasthaveseeminglygrownin

overallcirculationby1.4percentoverthepastfiveyears2010-2015).MideastMedia.org2016

• NewspapersintheMiddleEastrecordingthelowestcirculationgrowthrateinthepast3years,asmallbutsignificantArabicspeakingaudienceisturningtothedigitalspacetogettheirnewsfix.ArabMediaForum

• Westsufferedaseverecirculationerosioninthesametimeframe.MideastMedia.org2016


Session2:ComparingMoroccotoMENA:Broadcast:• Television remainsaresilient,growing,andincreasinglydynamic

platformintheMiddleEast.• Theregion’sTVmarketbasecurrentlystandsatjust50millionTV

households,andisdominatedbysatellitetelevision.• TheArabtelevisionindustrycontinuestobedominatedbyFree-

to-Airsatellite.Therearecloseto540free-toairchannelsintheregionwithasteadyincreaseinthenumberofchannelsonanannualbasisinthelastfewyears.

• Newchannellauncheshavebeenlargelyundertheumbrellaoflargepan-ArabbroadcastinggroupssuchasMBC.


Session2:ComparingMoroccotoMENA:Newspapers


Session2:ComparingWorldRegionstoMENA:Newspapers:


Session2:CirculationandNumberofNewspaperTitles2010-2015


Session2:NewspaperCirculationperCapita2015:


Session2:Arabic-LanguagePapersHaveHigherCirculation(2015):


Session2:SatelliteTVStillDominant


Session2:SatelliteDominanceinMENABroadcasting:• MENATVhouseholds:increasinginlinewithotherdeveloping

markets,withacompoundannualgrowthrate(CAGR)of2.6percent(LatinAmerica:3.7percent,Asia-Pacific:2.2percent)between2010and2015

• CablelargestTVplatformglobally,withashareof37percent.Satellite,almost80percentoftheregion’sTVhouseholds.

• PoorInternetinfrastructureinnon-GCCMENAcountrieshasalsohinderedtheadoptionofIPTVintheregion.


Session2:Comingtoyousoon:(?)IPTV!• IPTVandDTTarethefastest-growingplatformsfrom2010to2014,

withCAGRsof25percentand35percent,respectively,outpacingtheglobalgrowthrate,butfromamuchsmallerbase.

• MENA’sadoptionofthesetypesofTVdistributionhasbeendrivenbythericherGCCcountries,duetomorehigh-speedbroadbandpenetrationandregulations.

• IncountriessuchasEgypt,IPTVisvirtuallynon-existent,andterrestrialTVisdecliningassatelliteTVgainsalargershare.Thisismainlyduetothewidermulti-channelchoiceproposedbysatellitesandthedelaysinDTTroll-out.


Session2:PayTV• PayTVsubscriptionscontinuetoshowasignificantgrowthdespitethe

ubiquityoffreecontentonoffer.InmarketsliketheUAEandQatar,payTVwaspresentinmorethan80percentoftheTVhouseholdsin2015.

• PayTVmarketintheMiddleEastisdividedintomainstream,multi-platformpayTVoperators,andIPTVproviders

OSNistheregion’sleadingpayTVoperatorbeIN SportshasthemostsubscribersIPTVprimarilyconsistsofGCCtelecomoperatorsEtisalatandduinUAE,STCintheKSA,andOoredoo inQatar.


Session2:LeadingPayTVandIPTVProviders(2015)


Session2:WhatdopeoplewatchonFree-to-Airsatellites?


Session2:

Giventhosetrends,whatthedemographicandtechnologicalrealitiesinMorocco?

If,asmediamanagers,youdecidetomakechangesinyouroperations,youcouldmakebetterdecisionsbyhavingmoreaccuratedata

(AlldataintheremainingslidesarespecifictoMorocco)


Session2:InternetusersandaccesstypesinMorocco

17.8millionsofMoroccansaged5yearsandolderdidconnecttotheinternetinthelastthreemonthsof2015.TheproportionofInternetusershasincreasedcomparedto2014,risingfrom56.8%to57.1%in2015


Session2:PenetrationandgrowthofmobiletelephonyinMorocco

Session2:GrowthofsmartphonesinMorocco:14.7millionunitsin2015,whichrepresentsasignificantincreaseof5.3millionunitscomparedto2014

Session2:Barrierstoowningsmartphones

Session2:Internetaccessonmobilephones

Session2:Whydotheyaccess?

Session2:Whatsitesdotheyaccess?

Session2:MainbarrierstoInternetuseonmobiles

Session2:Fixedtelephonycontinuestodeclinein2015.Hence,theproportionofhouseholdsequippedwithfixedtelephonydecreasedbyabouttwopointsfrom24.1%in2014to22.3%in2015

Figure1:Evolutionin%ofindividualsandhouseholds’ICTequipment(2004-2015)

(%ofindividualsaged12-65years/%ofhouseholdsinareasconnectedtotheelectricgrid)

Session2:Householdswithfixedline

Theproportionofhouseholdsequippedwithafixedlinehasbeendecreasingduringthepastsixyearswithlessthanoneinfourhouseholdsthatwasequippedin2015(22.3%)

Session2:Motivationforgettingfixedline

Session2:Householdbycomputertype

Session2:HouseholdwithInternettype

Session3:

GiventheabovedatashowingaclearmovetowardsbetterandmoreexpandeduseofICTinMorocco,howcanmediathinkdifferentlyaboutothernewsroommanagementtheoriesand

practices?

Session3:

Session3:

Toooften,digitalprogresshasbeenaccomplishedthroughworkarounds;nowwemusttearapartthebarriers.Wemust

differentiatebetweenmissionandtradition:whatwedobecauseit’sessentialtoourvaluesandwhatwedobecausewe’vealways

doneit.

Session3:

Today,they[thearticles]alsoleadpeopletodevotevaluablespaceontheirsmartphone’shomescreen toourapp,toseekusoutonsocialmediaamidthecacophonyandtosubscribetoour

newslettersandbriefings.

Session3:

Wearenottryingtomaximizeclicksandselllow-marginadvertisingagainstthem.Wearenottryingtowinapageviewsarmsrace.WebelievethatthemoresoundbusinessstrategyforTheTimesistoprovidejournalismsostrongthatseveralmillion

peoplearoundtheworldarewillingtopayforit.

Lastyear,TheTimesbroughtinalmost$500millioninpurelydigitalrevenue

Session3:

Whymustwechange? Becauseourambitionsaregrand:toprovethatthere

isadigitalmodel

Session3:

Foralltheprogresswehavemade,westillhavenotbuiltadigitalbusinesslargeenoughonitsowntosupportanewsroomthatcanfulfillourambitions.Tosecureourfuture,weneedto

expandsubstantiallyournumberofsubscribersby2020

Doingsorequiresournewsreportandnewsroomtomovepastmanyhabitsthatare

holdingusback.

Session3:

TheTimespublishesabout200piecesofjournalismeveryday.

Italsoincludestoomanystoriesthatlacksignificantimpactoraudience— thatdonothelpmakeTheTimesavaluabledestination.

Ourjournalismmustchangetomatch,andanticipate,thehabits,needsanddesiresofourreaders,presentandfuture.

Session3:

Times’sRecommendationsforadvancingContentforPrintandMulti-mediaUse

Session3:

1. Thereportneedstobecomemorevisual

“Toomuchofourdailyreportremainsdominatedbylongstrings

oftext”

Session3:

Session3:

Wealsoneedtobecomemorecomfortablewithourphotographers,videographersandgraphicseditorsplayingthe

primaryrolecoveringsomestories,ratherthanasecondaryrole.

Session3:

2.Ourwrittenworkshouldalsouseamoredigitallynativemixofjournalisticforms

Session3:

Weshouldembraceandexpandnewstorytellingforms,likethemorning,eveningandlivebriefings.

Session3:

3.Weneedanewapproachtofeaturesandservicejournalism

Session3:

Takingadvantageoffeature-type,long-formatarticlesthatareattractivetospecificreadersin

yourarea

Session3:

4.Ourreadersmustbecomeabiggerpartofourreport

Session3:

Perhapsnothingbuildsreaderloyaltyasmuchasengagement— thefeelingofbeingpartofacommunity

TheTimesreceived nearly6,000responses fromacall-outaskingwomenfromSaudiArabiaabouttheirlives,frustrationsandambitions

Session3:

WhataretheStaffingImplications?

Session3:

1.TheTimesneedsamajorexpansionofits

trainingoperation,startingassoonasfeasible

Session3:

2.Weneedtoacceleratethepaceofhiringtopoutsidejournalists

Session3:

3.Diversityneedstobeatoppriorityforournewsroom

Session3:

4.Weshouldrethinkourapproachtofreelancework,expandingitinsomeareasandshrinkingitinothers

Session3:

Re-OrganizingtheNewsroom!

Session3:

Session4:

Whattowatchoutforinthetransitiontoonline;

Revenue

Session4:

Thismightnotbedirectlyrelatedtoyou,butitis!

Moreandmorepeopleareusingsocialmediatocommunicatewithgovernmentandpolicymakers!Ifyouwanttoremainrelevant,youhavetoengagethem!

Session4:

Session4:

ProblemwithgettingNewsfromSocialMedia?

“Post-Truth”:NewwordinOxfordDictionary,definedas:anadjectivedefinedas‘relatingtoordenoting

circumstancesinwhichobjectivefactsarelessinfluentialinshapingpublicopinionthanappealstoemotionandpersonalbelief’.

Session4:

ProblemwithgettingNewsfromSocialMedia?

Fakenews isatypeof hoax ordeliberatespreadof misinformation,beitviathe

traditional newsmedia orvia socialmedia,withtheintenttomisleadinordertogain

financiallyorpolitically.https://www.theguardian.com/media/2016/dec/18/what-is-fake-news-pizzagate

Session4:FakenewssitesarePOWERFULandnottobediscounted!

Session4:

Session4:

Evenifyoudon’twanttospendmoneyonsocialmedia,therearethingsyoucandowithyourownsites!

Session4:

master class in print and online media management · to-air satellite. there are close to 540...

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