Brand Standards

1: Introduction2: Logo          3: Master          4: Primary          5: Logomark          6: Logotype          7: Tagline          8: Logo Color          9: One Color Logos        10: Logo Font        11: Logo Size        12: Logo Area of Isolation        13: Logo Backgrounds         14: Partnerships        15: Misuse                 16: Department, Division & Facility                         Lockups

17: Color Palette           18: Primary           19: Secondary           20: Tertiary21: Typography           23: Formatting and Style24: Visual Elements           25: Photography           26: Shapes           27: Iconography28: Lexicon                   29: Language           30: Tone           31: AP Style Basics 

34: Brand Family        35: Public Safety       36: Center for the Arts       37: Visit Chandler38: Campaigns       39: Special Events       40: Special Programs44: Community Services49: Stationery 50: Email Signature51: Documents and Forms Templates52: Fleet53: Uniforms54: Promotional Items

Table of Contents

Branding is more than just a logo. It is the written,spoken and visual identifiers that help form arecognizable and memorable identity. Itdetermines how people react, think and feel whenassociating with a specific entity. To this end, the City of Chandler’s brand identity iscomprised of the City’s logo, colors, typography,visuals and a lexicon. Given the importance of theCity’s image, it is essential that we safeguard itsidentity by correctly and consistently using thebrand standards set forth in the followingdocument. The proper use is necessary to assureits effectiveness.  

IntroductionThese standards establish and maintain the specificuse of the City’s identity on all print and digitalassets and communication generated by and forthe City of Chandler. These standards supersede allprevious brand standards and guidelines. The City’s brand standards are set and maintainedby the Communications and Public AffairsDepartment and have been reviewed and approvedby the City Manager. All City of Chandlerdepartments, divisions and employees have theresponsibility to apply the identity in a consistentand accurate manner so that together, we foster asense of familiarity and positively strengthen theCity’s identity. 

Any questions about these standards should bedirected to the Director of Communications andPublic Affairs. All digital files of approved art are available atchandleraz.gov/brandstandards. To maintain theintegrity of our logo it must always be reproducedfrom the approved master art and according to thespecifications in this manual. If you are unsure about the proper use of any ofthe brand elements defined in the following guide,please contact Communications and Public Affairs.         

Brand StatementA safe community that connects people, choosesinnovation and inspires excellence.

1

LogoChandler’s logo is a distinct representation of themunicipal government of the City and distinguishesit from other private and public entities. The intent is to project our unique identityconsistently so it becomes immediatelyrecognizable and associated with our community.To achieve maximum impact, it is imperative nomodifications be made to any of its parts and that itremains the sole identifier of the City and thedepartments and divisions that fall within it. Anyvariation or creation of sub-logos from theauthorized Chandler logo will dilute theeffectiveness of our brand identity and is strictlyprohibited.

The logo is to appear on all printed and digitalmaterials representing the City of Chandler,including stationery, business cards, fliers,brochures, banners, specialty items, City vehicles,equipment and facility signage, website, socialmedia, mobile applications, City emails,advertisements, and other external and internalcommunication materials. The Police and Fire Departments may use theselogo standards in concurrence with those for theirpublic safety emblems.         

2

Master LogoThe master logo is the official logo for the City ofChandler. Symbolically it represents the sky over the SantanMountains which silhouettes the growing urbanarea which lies above agricultural fields. It consists of three elements: logomark, logotypeand tagline. It is the combination of these threeelements that makes up City of Chandler’s masterlogo. 

Logomark: The visual approximation of the letter“C” representing the sky over a silhouette of theSantan Mountains, which frames a cityscapesilhouette, is a nod to the City’s high-tech industrialbase standing above jagged horizontal crop linesreminiscent of the City’s agricultural heritage. Logotype: The text beside the logomark containsthe words “Chandler Arizona”. Tagline: The secondary text below the logotypewhich contains the words “Community ofInnovation”.

The master logo should be used in its entirety onofficial print and digital communications, such asstationery/letterhead, business cards, ID badges,and legal documents. where the City as a whole isthe main entity. No alterations should be made to the masterlogomark, logotype or tagline. Variations, such aschanges in the typestyle, proportions or placementof the individual elements, letter spacing of type,adding or deleting elements, adding drop shadows,redrawing or repositioning any portions of themaster logo are strictly prohibited.         

Logomark Logotype

3

Primary LogoThe primary logo is a replication of the master logowithout the tagline. It is the logo that is used mostoften, mostly due to size and space limitations. It consists of two elements: logomark and logotype.It is the combination of these two elements thatmakes up City of Chandler’s primary logo.

Logomark: The visual approximation of the letter“C” representing the sky over a silhouette of theSantan Mountains, which frames a cityscapesilhouette, is a nod to the City’s high-tech industrialbase standing above jagged horizontal crop linesreminiscent of the City’s agricultural heritage. Logotype: The text beside the logomark containsthe words “Chandler Arizona”.  

No alterations should be made to the primarylogomark or logotype. Variations, such as changesin the typestyle, proportions or placement of theindividual elements, letter spacing of type, addingor deleting elements, adding drop shadows,redrawing or repositioning any portions of theprimary logo are strictly prohibited.         

Logomark Logotype

4

LogomarkChandler’s logomark is the graphical portion of themaster logo and should NOT be usedindependently other than as outlined below ORwith approval of the City Manager. Approved use of Chandler’s logomark:

The profile images on the City’s official socialmedia accounts.Sewer coversSidewalk stampsSteet SignsBuilding Signs

Logomark: The visual approximation of the letter“C” representing the sky over a silhouette of theSantan Mountains, which frames a cityscapesilhouette, is a nod to the City’s high-tech industrialbase standing above jagged horizontal crop linesreminiscent of the City’s agricultural heritage. 

No alterations should be made to the logomark.Variations, such as changes in the typestyle,proportions or placement of the individualelements, letter spacing of type, adding or deletingelements, adding drop shadows, redrawing orrepositioning any portions of the logomark arestrictly prohibited.         

5

LogotypeChandler’s logotype is the font portion of themaster logo and should NOT be usedindependently.

Logotype: The text beside the logomark containsthe words “Chandler Arizona”. 

No alterations should be made to the logotype.Variations, such as changes in the typestyle,proportions or placement of the individualelements, letter spacing of type, adding or deletingelements, adding drop shadows, redrawing orrepositioning any portions of the logotype arestrictly prohibited.         

6

TaglineChandler’s tagline is the secondary text below thelogotype.

Tagline: The secondary text below the logotypecontains the words “Community of Innovation”. 

No alterations should be made to the tagline.Variations, such as changes in the typestyle,proportions or placement of the individualelements, letter spacing of type, adding or deletingelements, adding drop shadows, redrawing orrepositioning any portions of the tagline are strictlyprohibited.         

7

Logo ColorsThe logo consists of three colors: ChandlerBurgundy, Chandler Blue and Chandler GrayMedium. See page XX for the official City colorpalette. 

Logomark: The visual approximation of the letter“C” is always Chandler Blue. The silhouette of theSantan Mountains is always Chandler GrayMedium. The silhouette of buildings is alwayswhite. The crop lines are always ChandlerBurgundy. Logotype: The text beside the logomark whichcontains the words “Chandler Arizona” is alwaysChandler Blue. Tagline: The secondary text below the logotypewhich contains the words “Community ofInnovation” is always Chandler Burgundy.

Department, division, facility names are alwaysChandler Grey Medium.         

Chandler Burgundy

Chandler Blue

Chandler GrayMedium

Chandler GrayMedium

8

One-Color LogosThere may be times when a one-color version ofthe City's logo must be used. To maintain theintegrity of the City’s logo, the entire logo must beproduced in the single color. The only approved one color uses are ChandlerBlue, Chandler Burgundy, White and Black.

One color uses must be approved and may include: 

         

Promotional itemsCity uniformsWhen a background image cannot be altered toreduce the visual distraction behind the logoWhen providing the logo for use in partnership orsponsorship to remain consistent with thepartnering logosWhen using a white logo, it should be printedonly on backgrounds of 50 percent or darker

9

Logo Type FontThe type font used to make up the City’s logo is partof the visual identity and should never be replacedwith any other type font. The approved type font used in the City’s Logotypeand tagline is Open Sans. To see the City's approved typography, see page22.          

10

Logo SizeMinimum logo size allowedThe minimum size in which City logo may beproduced has been restricted to preserve theirintegrity. The minimum size for the master and primarylogos is 1 inch wide. 

This is measured by the full width from the left ofthe logomark to the right of the "R" in Chandler the"a" in Arizona, and should never be used anysmaller.

When the logo is being used on promotional itemssuch as pens, pencils, etc., the primary logo shouldbe used to make the best use of the logo within thedefined space.         

1 inch1 inch

11

Area of IsolationThe amount of clear space required is relative tothe actual size in which the logotype is used. Oncethe final size is determined, measure the height ofthe capital C in the word Chandler. This measurement is referred to as “X” and willbecome the standard distance from which otherelements must be measured. All elements mustremain “X” distance away from the logo, asdemonstrated.

To protect the integrity of the logo, it must alwaysappear with an area of isolation around it intowhich no other graphic or typographic elementsmay intrude.

Graphics and type should not intrude within 1X ofthis space. X = height of the capital C in the wordChandler. This clear space surrounds the entirelogo to maintain its visual integrity.

X

X X

X X

X

X X

12

BackgroundsAs a rule, the background should be no darkerthan a 30 percent screen of black.A minimum line screen of 150 lines per inch isrecommended when printing the image inprocess color.  

Ensure there is adequate contrast for the entirelogo to stand out from the background. The mosteffective use of Chandler’s logo is when it is usedon white, pale or neutral backgrounds. 

Never place the logo on a visually distracting orheavily textured background.If a background is visually distracting andcompromises the integrity of the logo, the logoshould be placed in a solid panel with a neutralbackground.Never create an outline to place around the logo.

10% Black 20% Black 30% Black

13

PartnershipsThere may be times when the City is collaboratingwith outside entities and use of the logo isrequired. When the City’s logo is used inconjunction with another entity’s logo, they shouldcarry the same weight and visual consistency.  

If all the other logos are full color, the full color Citylogo must be used. If they are one color, use anyone of the approved one color logos that providesthe greatest contrast with the background and isconsistent with the other logos.

14

MisuseTo maintain the integrity of Chandler’s brandidentity, our logo must always be used consistentlyand correctly according to the standards outlined inthis guide. Misuse of the logo jeopardizes the City’strademark rights on its logo. Examples on this andthe following page show common misuses of thelogo and are strictly prohibited.

         

Never change, modify or rearrange the logo inany way.Never interfere with the area of isolation of thelogo.Never use the logomark independent of thelogotype.Never compress or expand the logo.Never place the logo inside another logo.Never screen back the logo.Never overprint the logo with type.Never change the font size of the logo.Never rotate the logo.Never make a logo out of our logo.Never make another City of Chandler,department, division or facility logo.

NEVER OVERPRINT

No New Tagline

15

Department,Division,Facility Lockups

A department, division or facility lockup consists oftwo elements and is approved in two variations: theCity of Chandler primary logo and the departmentname or the department and division names.   No City of Chandler department, division or facilityshall create or use a logo: logomark, logotype ortagline other than the approved City logo asoutlined in this guide. Doing so is strictlyprohibited. Department, division and facility lockups will beprovided by CAPA and are not to be designed bythe department. 

Department, division and facility lockups are foruse when creating collateral for a singledepartment, division or facility. 

If collaborating with one or more departments,simply use the City's primary logo and, if needed,list the departments within the asset.

No alterations should be made to the department,division or facility lockup. Variations, such aschanges in the typestyle, proportions or placementof the individual elements, letter spacing of type,adding or deleting elements, adding drop shadows,redrawing or repositioning any portions of thelockup are strictly prohibited.          16

Color PaletteColor is another element that makes up the City ofChandler’s brand identity and plays an essentialrole as a visual identifier. Consistent use of theCity’s color palette visually assists print and digitalassets as being associated with the City and it isimperative the City’s visual identity is maintainedand reinforced in such a manner.

If using a block of color, the foundation of theprint or digital asset must be created using atleast one of the two primary colors.An additional color from the primary orsecondary color palette may be used as anaccent.Only one secondary color may be used on asingle asset.Secondary colors are to be used sparingly. Theyshould not exceed more than 10 percent of thecolor application on any given print or digitalasset. Black is used for all body copy on print assets andChandler Grey Dark on all digital assets.

17

Primary ColorsThe City of Chandler has two primary colors:Chandler Blue and Chandler Burgundy. The City of Chandler has one primary secondarycolor: Chandler Grey Medium.

Primary ColorsChandler BluePMS 2188                              CMYK: 100/39/0/63       HEX Code #00426A             RGB 0, 66, 106  Chandler BurgundyPMS 222                                CMYK 20/100/22/61HEX Code #6C1D45             RBG 108, 29, 69 Primary Secondary ColorChandler Grey MediumPMS 431                               CMYK 45/25/16/59         HEX Code #5B6770            RGB 91, 103, 112

If using a block of color, the foundation of theprint or digital asset must be created using atleast one of the two primary colors.An additional color from the primary orsecondary color palette may be used as anaccent.

18

Secondary ColorsThe City of Chandler has four secondary colors.

Only one secondary color may be used on asingle asset.Secondary colors are to be used sparingly. Theyshould not exceed more than 10 percent of thecolor application on any given print or digitalasset. 

Chandler Blue LightPMS 7690                            CMYK 95/41/10/0HEX Code #1A8AC0           RGB 0, 118, 168  Chandler Green LightPMS 7724                            CMYK 82/0/67/11HEX Code #00966C           RGB 0, 150, 108 Chandler OrangePMS 143                               CYMK 0/32/87/0HEX Code #F6A623            RGB 241, 180 ,52 Chandler Grey LightPMS 663                               CYMK 3/6/0/2HEX Code #E5E1E6             RGB 229, 225, 230

19

Tertiary ColorThe City of Chandler has one tertiary color:Chandler Grey Dark. This has been earmarked for digital body copy only.

Chandler Grey DarkPMS 426                               CYMK 94/77/53/94HEX Code: #25282A           RGB: 37, 40, 42

20

AaTypography

Typography is another element that makes up theCity of Chandler’s brand identity and plays anessential role as a visual identifier. Consistent useof the City’s approved typography visually assistsprint and digital assets as being associated with theCity and it is imperative the City’s visual identity ismaintained and reinforced in such a manner. Typography tells a story; it affects how users readand understand print and digital assets. How fontsare combined and treated (point size, kerning,leading, tracking, color, etc.) helps draw the user’sattention to the most important information firstand provides a visual hierarchy and structure forsupplement information and the desiredoutcome/call-to-action.

Open Sans is the approved type font for print anddigital assets. There are nine styles within the OpenSans font family:

Open Sans LightOpen Sans ItalicOpen Sans RegularOpen Sans Semi-boldOpen Sans Semi-bold ItalicOpen Sans BoldOpen Sans Bold ItalicOpen Sans Extra BoldOpen Sans Extra Bold Italic Open Sans is deployed on all City computers. Arial may be substituted if needed. 21

Open Sans | LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*() Open Sans | Light ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*() Open Sans | RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*()

Open Sans | Semi-boldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*() Open Sans | Semi-bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*() Open Sans | BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*()

Open Sans | Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*() Open Sans | ExtraboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*() Open Sans | Extrabold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 | !@#$%^&*()

Open Sans Font Family

Open Sans Condensed and Open Sans CondensedLight are NOT approved styles and their use is strictlyprohibited.

22

Formatting and StyleHeading/Title: Title casingCapitalize the first letter of each word except forarticles (and, an, the), prepositions (in, to, on, with,etc.) and conjunctions (but, for, if, or, when, etc.)unless they are the first word in the heading, inwhich case it should be capitalized. No punctuation. Use only one main heading/title per asset. Sub-headings: Sentence casingCapitalize the first letter of the heading. Nopunctuation. At least two point sizes smaller than mainheading/title. 

Body text: Regular sentence casingFollow AP Style. Standard is at least two point sizes smaller thansub-headings, and never smaller than 8 point font. Call to actions: Title casingCapitalize the first letter of each word except forarticles (an, an, the), prepositions (in, to, on, with,etc.) and conjunctions (but, for, if, or, when, etc.)unless they are the first word in the heading then itshould be capitalized. No punctuation. Always two points larger than body text, neverlarger than a heading.

Fine PrintFollow AP Style.  Standard is at least two point sizes smaller thanbody text, and never smaller than 5 point font. 

ALL CAPS should be used sparingly and are toonly be used as headings or sub-headings. ALLCAPS signify the intention to yell.  Never use exclamation marks, unless you intendto imply that you are yelling. Quotes are always in Italics.  Avoid outdated treatments: drop shadows,outlines, 3-D, soft edges, reflections, etc. 23

Visual ElementsVisual elements are the photographs, shapes andicons that make up the most visual portion of theCity of Chandler’s brand identity and play anessential role as a visual identifier. Consistent use of the City’s approved visualelements visually assists print and digital assets asbeing associated with the City, and it is imperativethe City’s visual identity is maintained andreinforced in such a manner.

This is where the story of Chandler unfolds. Theyare a powerful element that helps form arecognizable and memorable identity anddetermines how people react, think and feel whenassociating with the City of Chandler. 

24

Lifestyle photos Beauty shots

PhotographyLifestyle photosLifestyle photos are defined as images thathighlight the people that have made Chandler apremier City to live, work and play. They tell thestory of Chandler through the emotion tied to themessage and are as natural and candid as possible.All photos should:

Contain at least one person – with thatperson/people as the main subject.Focus on the appropriate emotion for themessage.Be candid and natural.Be friendly, welcoming and community-oriented. Represent the diverse population.Be vibrant, modern, appealing.

Beauty shotsBeauty shots are defined as the images, with orwithout people, which highlight the landmarks,buildings and facilities, landscapes, destinations,neighborhoods, employment corridors, naturalscenery, parks, etc. of the built and naturalenvironment.

Avoid photos that are:

 

Outdated in technology, fashion, constructionOverly stagedOverly used, clichéOverly editedOverly processed

The heart of the City's brand is photography. All ofthe City’s photography will feature the people,places and programs that have made Chandler theCommunity of Innovation, a sought-after place tostart and raise a family, relocate or start a business,and a premier vacation destination. 

25

ShapesTo keep a uniform look and feel across print anddigital assets, the rectangle, in its various sizes hasbeen adopted as the official City shape. 

The City of Chandler has one secondary shape: acircle. 

A secondary circle is to be used sparingly.

There should be no more than three secondarycircles on a single asset or on a single page withinan asset.

Primary Shape Secondary Shape

26

IconographyIcons are another element that make up the City ofChandler’s brand identity and play an essential roleas a visual identifier. Consistent use of the City’sapproved icons visually associates print and digitalassets with the City, and it is imperative the City’svisual identity is maintained and reinforced in sucha manner.

Font Awesome has been selected as the official City iconfamily as noted below:  Digital

Icons have been selected for various meanings andshould be used accordingly. If you need an icon and onehas not been identified for your intended purpose,please contact CAPA . View the icon library and uses on Chanweb.

Version: Pro OnlyStyle: LightColor: Chandler Light Blue

PrintVersion: Pro OnlyStyle: AnyColor: Chandler Light Blue

27

The language or vocabulary,style and tone used todescribe an entity.

When developing messages about the people,places and programs that make Chandler aCommunity of Innovation, select words that conveythat based on your audience. 

Lexicon

28

LanguageResidents: a community-oriented place to startand raise a family. 

familycommunitywelcomingdiverse

Businesses/Entrepreneurs: innovation & technology 

innovativerobustworld-classconnectedforward-thinking       

inclusiveneighborlyhometown traditions

Visitors: a premier destination. 

vibrantuniquerelaxedexplore

experiencerejuvenatediscover

cutting-edgesolutionsentrepreneurial spiritprogressive

Please note: This is not an exhaustive list. Theseare examples. Please seek out and use words ofsimilar meaning and weight.

Be selective to not choose words that diminish orlessen the meaning. Choose words that elevate themeaning.

29

ToneResidents: a community-oriented place to startand raise a family. 

conversational

Businesses/Entrepreneurs: innovation & technology 

formalconfidentoptimistic       

Visitors: a premier destination. 

lightairyplayful

The mood, attitude we portraythrough the choice of ourwords.

30

AP Style BasicsDates

Write out months when they stand alone or usedonly with year (December 2019).Abbreviate January (Jan.), February (Feb.), August(Aug.), September (Sept.), October (Oct.),November (Nov.) and December (Dec.) when theyare used with specific dates (Dec. 25, 2019). Theremaining months (March, April, May, June, July)are always written out.Use figures – without st, nd, rd or th – for days ofthe month.

Wrong: July 15th, 2019Right: July 15, 2019

Use an 's' without an apostrophe to identify adecade or century (ex: the 80s or 90s). 

Days of the weekNever abbreviate the days of the week. 

NumbersWrite out numbers one through nine.Use figures for numbers 10 and larger.Write out numbers when they begin a sentence(except for years).Express millions or billions in figures followed bymillion or billion ($7.5 million)Write out first through ninth. Use figures for 10thand higher.Always use figures for ages. (The 5-year-old boy.The boy, 7, has a sister, 10.)

Writing GuideThe City of Chandler follows the Associated PressStylebook writing guide for consistent use of style.(Ie. Times, dates, abbreviations, etc.)

Time of dayUse numbers except for noon and midnight.Use periods after a.m. and p.m.; they are alwayslowercase.Avoid redundancy. (9 p.m. is fine; no need to say9 p.m. at night.)Use a colon to separate hours from minutes: 11 a.m., 1 p.m., 3:30 p.m. 9-11 a.m., 2-6 p.m., 9a.m. to 5 p.m. For whole numbers, omit the :00.Use “to” instead of a dash when an event starts inthe a.m. and ends in the p.m.Avoid using 12 p.m., use noon instead.

31

AP Style BasicsAddresses

Use abbreviations for Ave., Blvd. and St. only witha numbered address: 175 S. Arizona Ave. Spellthem out and capitalize when part of a formalstreet name without a number: Arizona Avenue;Chandler Boulevard. Lowercase and spell outwhen used alone or with more than one streetname: Arizona and Commonwealth avenues.All similar words (alley, drive, road, terrace, etc.)always are spelled out. Capitalize them when partof a formal name without a number; lowercasewhen used alone or with more than one street.Spell out and capitalize First through Ninth whenused as street names; use figures with two lettersfor 10th and above. (MAG is near First andCentral avenues.) 

Addresses: ContinuedAbbreviate compass points used to indicatedirectional ends of a street (or quadrants of acity) in a numbered address. (3 S. Arizona Ave.)Do not abbreviate if the number is omitted:South Arizona Avenue.Use periods in the abbreviation for P.O. for P.O.Box numbers.

NumbersSpell out state names when they are used alone.Abbreviate the names of most states when theyare used after a city name (Chandler, Ariz.)Use U.S. Postal Service abbreviations only in fullmailing addresses. (175 S. Arizona Ave., Chandler,AZ 85225)Never abbreviate the names of these states:Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texasand Utah.

32

Composition titlesApply the following guidelines to book titles,movie titles, play titles, radio and televisionprogram titles, titles of lectures, speeches andworks of art.

Capitalize the principal words, includingprepositions and conjunctions of four of moreletters.Capitalize an article – the, a, an – or words offewer than four letters if it is the first or lastword in a title.Put quotation marks around the names of allsuch works except the Bible, the Quran andother holy books, and books that are primarilycatalogs of reference material.Examples: “Gone With the Wind,” the NBC-TV“Today” program, “Game of Thrones.”

AP Style BasicsPosition titles

Capitalize formal titles when they are useddirectly before the name. (Sen. John McCain)Do not capitalize informal titles or job.descriptions (Bank of America teller Jim Smith), orwhen they are not used with an individual’s name(The pope gave him a blessing.)Lowercase and spell out titles in constructionsthat set them off from a name by commas:

Wrong: The Vice President, Joe Biden, was re-elected in 2012.Right: The vice president, Joe Biden, was re-elected in 2012.

DimensionsUse figures.Spell out inches, feet, yards, etc. (She is 5 feet, 6inches tall.)When using two measurements, link them withthe word by, not an x. (The rug is 9 feet by 12feet).

OtherAvoid using https:// and www. before a webaddress.

Wrong:https://www.chandleraz.gov/development-permitsRight: chandleraz.gov/development-permits

33

Brand FamilyThe City of Chandler's brand family consists of thefollowing: 

         

City of Chandler Master and Primary LogosChandler Public LibraryChandler Municipal Airport

These are the approved logos. When using themadhere, to the standards outlined in thisdocument.  All assets produced for the Chandler Public Libraryand Chandler Municipal Airport must include theCity's primary logo.  

34

Public Safety ColorsThe Chandler Fire Department may use theadditional color:Chandler Fire RedPMS: 2350                 CMYK:10/100/100/15HEX Code: B12629RGB: 175, 35, 28 The Chandler Police Department may use theadditional color: Chandler Police BluePMS: 2935                 CMYK: 100/63/0/2HEX Code: 0057B7RGB: 0, 87, 183

         

The City's public safety departments: Chandler FireDepartment and Chandler Police Department mustadhere to the City of Chandler brand standards asoutlined in this document with the followingadditions.

BadgesThe public safety badges for the Chandler FireDepartment and Chandler Police Department whenused, must appear to the right of the City ofChandler primary logo with respect to the areaisolation as shown above.

35

Chandler Center for the Arts

Funded through the Chandler Cultural Foundation,the Chandler Center for the Arts holds a distinctand separate identity from the City of Chandler.The CCA is a partnership between the City, theChandler Unified School District and the ChandlerCultural Foundation. Please refer to the Chandler Center for the ArtsLogo Standards and Guidelines.         

36

Funded by state tourism dollars, the ChandlerTourism Office holds a unique and separateidentity from the City of Chandler.    Please refer to the Chandler Tourism Visual IdentityGuide.          

Visit Chandler

37

CampaignsThe City maintains a set of existing identities thathave built substantial equity and affinity for the Cityover the years. While these events/programs arerequired to abide by the City of Chandler brandstandards, they are permitted to maintain theirexisting campaigns.  All campaign promotional materials must includethe City of Chandler primary logo. Any new campaigns should adhere to the brandstandards outlined in this document.         

38

Special Events

39

Special Programs

40

Special Programs 2

41

Special Programs 3

42

Special Programs 4

43

Community ServicesUnder the Community Services Department are theLibraries, Parks and Recreation/Aquatics Divisions. These divisions offer a more playful side to the City.While these divisions must adhere to the brandstandards outlined in this document, they havebeen afforded the following additions in order toaccurately deliver their respective messages. 

These elements include: 

         

A secondary fontTwo additional secondary colorsBackgrounds & PatternsA stylized secondary shape

44

Community Services: FontFont Community Services may use the Intro Inline fontas a secondary font, as shown above. Intro Inline isreserved for headers. It can be used for pull quotesand stand-alone sentences. Characters not available within this typefont can besubstituted for Open Sans Bold or Extrabold. 

45

Community Services: ColorCommunity Services PurplePMS 267C                          CYMK 82/97/0/0Hex Code #5F259F           RGB 95, 37, 159 Community Services OrangePMS 166                             CYMK 0/76/100/0Hex Code #E35205           RGB 227, 82, 5 Parks and Recreation Lime GreenPMS 376                            CYMK 54/0/100/0Hex Code #84BD00         RGB 132, 189, 0         

ColorCommunity Services may use two additionalsecondary colors: Community Services Purple orCommunity Services Lime Green. The use of thesecolors should adhere to the standards outlined forsecondary colors. 

         

46

Community Services: Backgrounds & Patterns

Backgrounds & PatternsBackgrounds and patterns reinforce the mood ortheme. Following are the approved backgroundsand patterns, in the approved colors, that may beused by the Community Services Department.          

47

Community Services: ShapeShapeCommunity services may use the additional stylizedsecondary shape shown. 

         

48

Stationery A stationery system has been created to give aprofessional and consistent impression ofChandler. 

The type style, layout, placement and sizerelationships of each of the pieces within thissystem have been carefully designed tocompliment one another.

No changes or variations from these specificationsis allowed. Digital files of the master artwork for allstationery pieces are available from CAPA.

Deviation from the following specifications orchanges to the master art files are not permitted. 

49

Email Signature Links (Optional)Link chandleraz.gov to https://www.chandleraz.gov/

Link Facebook or Facebook Icon tohttps://www.facebook.com/cityofchandleraz/ Link Twitter or Twitter Icon tohttps://twitter.com/cityofchandler

Link Instagram of Instagram Icon tohttps://www.instagram.com/cityofchandler    

  

         

First Name Last Name TitleCity of Chandler Department | Division (Division is optional)Phone Number | Mobile Phone Number (optional)Email (optional)

chandleraz.gov | Facebook | Twitter | Instagram | LinkedIn | YouTube (Optional) 

Emails are one of the most common and visibleforms of communication and an email signature isa direct representation of the City of Chandler.   To maintain the integrity of the City, it is imperativethat all City employees adhere to the emailsignature outlined.    Font: Open SansColor: Black

Link LinkedIn or LinkedIn Icon tohttps://www.linkedin.com/company/city-of-chandler Link YouTube or YouTube Icon tohttps://www.youtube.com/cityofchandler 

Do not include taglines or quotes; they may beperceived as City-wide endorsed statements.Do not include any images, gifs, photos, graphics,etc.; they may be perceived as City-wideendorsed statements.Do not add any colors or use any other fonts.         

First Name Last Name TitleCity of Chandler Department | Division (Division is optional)Phone Number | Mobile Phone Number (optional)Email (optional)

   chandleraz.gov | Facebook | Twitter | Instagram | LinkedIn | YouTube (Optional) 

50

Documents and Forms All documents and forms created by any Citydepartment, at minimum, must include thefollowing:

City of Chandler Primary Logo andDepartment/Division nameor Department/Division Lockup 

Vanity URL for DepartmentMain Department Phone Number File Name: City-of-Chandler-Name-of-Document-or-Form-Month-Year 

All words must be separated by a dash.

51

Fleet It shall be the responsibility of Fleet Services toensure City-owned vehicles are kept in compliancewith logo and department markings. 

City-owned vehicles will display the primary Citylogo on the driver and passenger side doors. 

52

Uniforms Coming Soon

53

Promotional Items Coming Soon

54

Thank youAny questions about these standards should bedirected to the Director of Communications andPublic Affairs. To maintain the integrity of our logo it must alwaysbe reproduced from the approved master art andaccording to the specifications in this manual. If you are unsure about the proper use of any ofthe brand elements defined in the following guide,please contact Communications and Public Affairs.

480-782-2226         

55