mass customisation and the one-to-one future (glen smith)
TRANSCRIPT
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Glen Smith
Horse’s Arse
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Another Horses Arse
Yet Another Horses Arse
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Some Saddles
More Saddles
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Lots of Horse Riders
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SaddlersHighly Skilled
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Mass Production
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Lots of Pain
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Sooth that Bot
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Design It
Slow and expensiveHighly Skilled
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A Box on Wheels
1929
2009
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Lots of Boxes on Wheels
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Takes Ages to Design
Very BoringVery Repetitive
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No Time to Innovate
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Automate That Design
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Automate that Design
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Not Very Popular
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Nothing to Do
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New Ideas
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Before
After
•10% Reduction in Fuel•16% increase in capacity•20% saving on CO2 emissions
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The Results•Used Design Automation to get ahead•Worked Smarter not Harder
The Future•Mass Customised products for Mass Produced Prices
The One to One Future