1. +Mass CommunicationLinh Nguyen, Melika Carlson

2. +1967 Francie & Casey BarbieCommercial http://www.youtube.com/watch?v=BBemIs2izHI 3. +Scapstone Analysis Speaker: Woman in her 30s Context: Commercial, Advertisement Audience: Little girls ages 5-10 Purpose: To sell and to present an ideal image of a girl Subject: Francie and Casey dolls Repetition Symbolism Tone: High pitched, childlike voice 4. +What is it saying about gender?Only girls play with dollsAnideal girl looks skinny, white, and nicely dressed. They are meant to do all the house work 5. +Neogen Anti Aging Cream Speaker: Doctor Context: Article, Advertisement Audience: Women in her late 40s Purpose: Buy Neogen anti aging cream Subject: Anti aging cream Images Diction Tone: Enthusiastic and Knowledgeable http://www.neogenantiaging.com/?page _id=238 6. +What is this saying about gender?An ideal woman needs to look good to satisfy their man and to have a happy life 7. +Nail Polish Advertisement Speaker: Girl around her 20s Context: Magazine Advertisement Audience: Females ages 15-20 Purpose: Convince audience to buy the product Subject: Nail Polish Colors Diction Tone: Seductive and inviting 8. +What is this saying about gender?Anideal woman needs to look attractive 9. +Conclusion All the three articles present the ideas of an ideal woman. They all used the technique of making the audience feel theneed for acceptance and to be attractive in order to have ahappier life