masfaa 2013 october 6 th – 9 th, 2013 indianapolis, indiana you’ve got a social media site…...
TRANSCRIPT
![Page 1: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/1.jpg)
MASFAA 2013
October 6th – 9th, 2013
Indianapolis, Indiana
You’ve Got A Social Media Site…Now What?
Jayme Jarrett, Ohio Northern UniversityLiz Gross, Great Lakes Educational Loan Services
![Page 2: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/2.jpg)
2
What We’ll Cover Today
Content Types How to find it How to write it
Finding Fans & FollowersAccount Management TipsSocial Media AssessmentGroup Discussion
![Page 3: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/3.jpg)
3
Content
![Page 4: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/4.jpg)
WHAT DOI POST?
4
![Page 5: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/5.jpg)
Finding and Writing Effective Content
Remember, you don’t have to write everything from scratch!Repurpose what you can from other sourcesThink about how the audience receives your social media content Short Conversational voice
![Page 6: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/6.jpg)
Finding Content
Potential third party sources Federal Student Aid (FSA) Scholarship announcements News outlets Other aid offices and servicers on social
media Check out this Twitter list:
Twitter.com/MyGreatLakesFAP/lists/financial-aid-offices
![Page 7: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/7.jpg)
Finding Content
Curation is key! Google Alerts RSS Readers
• Feedly• Digg• Microsoft Outlook
![Page 8: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/8.jpg)
Content Forms
Blog
![Page 9: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/9.jpg)
Content Forms
Facebook Posts - Status
![Page 10: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/10.jpg)
Content Forms
Facebook Posts – Introduce a Link
![Page 11: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/11.jpg)
Content Forms
Facebook Posts – Photo Captions
![Page 12: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/12.jpg)
Content Forms
Videos
![Page 13: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/13.jpg)
Content Forms
Tweets
![Page 14: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/14.jpg)
Research
What is your audience looking for?
When do they want to know about it?
![Page 15: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/15.jpg)
Headlines
Make them want to click on it!
![Page 16: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/16.jpg)
Effective Introductions
Be exciting!(Yes, even when the topic is financial
aid.)
![Page 17: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/17.jpg)
Tone
![Page 18: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/18.jpg)
Be A Resource
![Page 19: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/19.jpg)
Effective Content – Short and to the Point
Make your point quickly
Use lists, bullets, numbers, and visuals
Remove URLs or unrelated link descriptions
Break up content over multiple posts
![Page 20: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/20.jpg)
Avoid Jargon
These words should probably not appear in social media:
Return of Title IV Funds
Satisfactory Academic Progress
Aggregate Limits
Loan Proration
Pell Lifetime Eligibility Used
But that doesn’t mean you can’t talk about them…
![Page 21: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/21.jpg)
Writing For Social Media
Let’s practice!
![Page 22: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/22.jpg)
Writing For Social Media
You want to say:
The Office of Student Financial Services is required by federal statute to recalculate federal financial aid eligibility for students who withdraw, drop out, are dismissed, or take a leave of absence prior to completing 60 percent of the term. Recalculation is based on the percentage of earned aid using the Federal Return of Title IV funds formula.
![Page 23: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/23.jpg)
Writing For Social Media
You could say:
![Page 24: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/24.jpg)
Writing For Social Media
You could say:
![Page 25: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/25.jpg)
Writing For Social Media
You could say:
![Page 26: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/26.jpg)
Writing For Social Media
You want to say:
Federal regulations require that all students who receive federal financial aid make Financial Aid Satisfactory Academic Progress (referred to as SAP) toward achieving a degree. For financial aid purposes, progress is measured by the student’s cumulative grade point average, percentage of credit hours earned in relation to those attempted, and the length of the academic program. If a student does not meet SAP standards, all federal and state aid could be lost.
![Page 27: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/27.jpg)
Writing For Social Media
You want to say:
Federal regulations require that when a student is enrolled in a program that is one academic year or more in length, but is in a remaining period of study that is shorter than a full academic year, the loan amount must be prorated.
![Page 28: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/28.jpg)
28
Finding Fans and Followers
![Page 29: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/29.jpg)
Find More Fans
Build the momentumCreate word-of-mouth
Use student employees to spread the word on Facebook
Link to your page whenever you can• Use the Facebook short link on printed material
FB.com/YourPageName
Connect all your online properties
![Page 30: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/30.jpg)
30
Account Management Tips
![Page 31: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/31.jpg)
31
Managing Multiple Accounts
![Page 32: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/32.jpg)
32
Managing Multiple Accounts
![Page 33: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/33.jpg)
33
Managing Multiple Accounts
![Page 34: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/34.jpg)
34
Create an Editorial Calendar
Valuable if you need to submit content for approval
Keep track of hot topics & seasonal items
Schedule Facebook & Twitter content in advance
![Page 35: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/35.jpg)
35
Scheduling Posts - Facebook
Click the clock in the bottom left to access scheduling options.
![Page 36: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/36.jpg)
36
Scheduling Posts - Facebook
Viewing scheduled (and prior) posts
![Page 37: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/37.jpg)
37
Scheduling Posts - Facebook
Tip: Treat scheduling like proof reading
![Page 38: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/38.jpg)
38
Scheduling Posts - Facebook
Editing scheduled status updates or links
![Page 39: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/39.jpg)
39
Scheduling Posts - Facebook
Editing scheduled images
![Page 40: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/40.jpg)
40
Scheduling Posts - Twitter
Must use a tool like Hootsuite or Tweetdeck
![Page 41: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/41.jpg)
41
Scheduling Posts - Twitter
Editing scheduled tweets
![Page 42: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/42.jpg)
42
Social Media Measurement
![Page 43: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/43.jpg)
Why Social Media Assessment?
Assessment allows you to:Tie your social media efforts to your goalsImprove your social media tacticsEvaluate your social media strategyTell a story about your office’s efforts and students’ response
How? By measuring what matters!
![Page 44: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/44.jpg)
Start With Your Goals
Examples of social media-specific goalsReach 50% of the undergraduate class
with financial aid informationEngage students in conversation about
financial literacyIncrease attendance at exit
counseling programsIncrease readership of articles on
the financial aid website
![Page 45: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/45.jpg)
Poll
What are your social media-specific goals?
![Page 46: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/46.jpg)
Measure What Matters
Reach The number of people who see your posts
Why? If you’re posting and no one is seeing it, why
bother?
How to measure Facebook Insights
![Page 47: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/47.jpg)
Measurement Techniques
Reach – Facebook Insights (page level)Page level
![Page 48: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/48.jpg)
Measurement Techniques
Reach – Facebook Insights (post level)
![Page 49: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/49.jpg)
Measurement Techniques
Reach – Facebook Insights (best post types)
![Page 50: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/50.jpg)
Measurement Techniques
Reach – Facebook Insights (best post time)
![Page 51: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/51.jpg)
How I Use It: Reach
Refining Content StrategySchedule posting based on when fans
were online the previous weekTailor content types to those with the
most reach
TrendGoal is to increase reach over time
![Page 52: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/52.jpg)
Measure What Matters
EngagementNumber of people who interacted with a postFacebook: like, comment, share, clickTwitter: reply, retweet, favorite
Why? If your goal is to engage in conversation,
this metric is important
How?Facebook InsightsTwitter Analytics
![Page 53: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/53.jpg)
Measurement Techniques
Engagement
Simple Engagement True Engagement
![Page 54: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/54.jpg)
Measurement Techniques
Simple engagement - Facebook
![Page 55: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/55.jpg)
Measurement Techniques
Simple engagement – TwitterReplies + Retweets + Faves =
Interactions
![Page 56: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/56.jpg)
Measurement Techniques
True Engagement – Facebook
![Page 57: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/57.jpg)
How I Use It: True Engagement
Refine Content Strategy
Identify highly engaging content• Examine topic, type, posting date/time
Attempt to replicate
![Page 58: MASFAA 2013 October 6 th – 9 th, 2013 Indianapolis, Indiana You’ve Got A Social Media Site… Now What? Jayme Jarrett, Ohio Northern University Liz Gross,](https://reader033.vdocuments.us/reader033/viewer/2022051619/56649e455503460f94b3a8b0/html5/thumbnails/58.jpg)
58
Group Discussion