masabi, ticketing for smarter cities
TRANSCRIPT
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Masabi, Ticketing for Smarter CitiesGlobal transit payments innovator bring agencies on the phased path to FFC
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Traditional Fare Collection
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Over 30 Deployments Today
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Mobile First Full Fare Collection
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Case Study: Las Vegas
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Mobile first deployment
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Mobile first deployment
On-vehicle validation
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Mobile first deployment
On-vehicle validation
Entitlement integration
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Mobile First Approach to Full Fare Collection
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1) Mobile Ticketing
• Pre-purchase ticketing,
supporting simple and complex
fare structures
• Sophisticated, secure visual
validation
• Works offline
• No need to disseminate daily
word, color, picture
• Rapidly deploy innovation
• Lay foundation for future
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2) Electronic Validation
• Seamless expansion to
electronic validation
• QR code embedded in
ticketing application
• Fixed onboard validation
and/or handheld devices
• Multi-format to support
emerging technologies like
BLE, NFC, and EMV
• New low-cost validator to
market by Q4 2018
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3) Software Development Kit (SDK)
• Achieve integrated
mobility practically;
encourage private
sector cooperation
• Maintain customer
data and lay
foundation for
seamless payments
across modes and
systems
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4) Stored Value and Post Pay
• Introduce stored value accounts
so that passengers can simply
tap along their route
• Fares are calculated in the back
office
• Enable true fare-capping and
other modern fare practices
• This removes the complexity of
determining a fare in advance
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5) Adding Other Tokens• Mobile-centric account
management, not mobile only
• Scalable to enable introduction
of other fare media
• Easy to control account through
mobile app or web portal
• Enable true fare-capping and
other modern fare practices
• Remove the complexity of
determining a fare in advance
• Account foundation for inter-
modal / inter-system fares
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6) Cash and Feature Phone Solutions
• Established ecosystem of
partnerships to leverage
existing POS distribution
network
• Unbanked customers can
digitize cash
• Feature phone passengers
can purchase smartcards
through distribution network
without need for TVMs
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7) Masabi’s Mobile-Centric Full Fare Collection System
• Mobile-Centric – designed with the mobile
phone at the center of the solution for
passengers to easily control their accounts
• SaaS – cost-effective full fare collection solution
• Future Proof - evolving to adapt to emerging
technology and prevent obsolescence
• Account-Based – account based to enable post-
pay and integrated mobility, making it simple for
passengers to ride
• Title 6 Compliant – solutions for unbanked and
feature phones
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Closing Thoughts
• Mobile ticketing can lay foundation for future modernization and can help reduce legacy vendor lock-in
• Ensure you deploy a solution provider that can scale for future needs
• SaaS should result in cost savings and future proofing
• Outcome based procurements or opex models to launch and iterate
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Any Questions?
Zach Ascher
Business Development Manager, North America
914-715-4948
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Ticketing for Smarter Cities