Department Of Geosciences & Geography(U.O.G)

Department Of Geosciences & Geography(U.O.G)

Mass Communication

Purpose Of This Presentation•To Know how

Much we Learn During Our Semester.•Presentation Skills•Sharing Of KnowledgeA Project Of Sir Usama Iftekhar

Created By Imran Noori

Department Of Geosciences & Geography(U.O.G)

COMMUNICATION

Communication is the simply the act of transferring Information from One place To another

Department Of Geosciences & Geography(U.O.G)

The Mass MediaThe Press, The Radio, And TV Play An Important Role In The life Of Society. Thy Inform , Educate, And Entreat people. The also Influence The way People Look, At The World And make Them Change Their Views. Mass Media shapes Public Opinion

Department Of Geosciences & Geography(U.O.G)

How We Can Communicate Better

The First Thing Which we Have To Look In Our Communication Is Our Language. So We Should

Use

Easy LanguageShort sentencesTo the Point Conversation

Department Of Geosciences & Geography(U.O.G)

Face To Face Conversation

How You Are Judged Is Based On Your Appearance And body Language Which Is Influenced by Words You Speaks

Department Of Geosciences & Geography(U.O.G)

Presentation skills

•Eye contract•Confidence•Dressing•Body Language•Data

Eye Contract

Department Of Geosciences & Geography(U.O.G)

Importance Of media•Media Is The Most Popular Tool Of communication.•The word Global Village Has Been given To The world Just Because Of Media.•Importance Of Media In Nation Building cannot Be Neglected.

Department Of Geosciences & Geography(U.O.G)

Duty And Responsibility Of

Media

•It should Be Truthful, Fair And Objective•It Should Follow Agreed Codes Of Ethics And Professional Conducts.•It Should Represent The public And Should Speak for Them

Department Of Geosciences & Geography(U.O.G)

Media make very Easy Approach To Everything. A Lot Of Information

Through with

• News• Radio• TV

• Internet etc

Shortage Of Time In Media

Department Of Geosciences & Geography(U.O.G)

Pressure On Media

There are Many Factors That Have Influence On the working Of Media.Including These

•Regulating authorities•Advertising•Owner•Pressure Groups Among All These Features Owner Is The Main

Facter That Effect The Media

Department Of Geosciences & Geography(U.O.G)

Regulating authorities

Almost all the countries Has some rules How To Regulate Media And The Media Has To Follow ThemFor Example

PAMRA In Pakistan

The Regulating Authorities

Department Of Geosciences & Geography(U.O.G)

Advertising

Media Of each country Has its Own politics & agenda Setting potential Regarding Of Advertising, For Example•Dunya news Is Financial Supported by The Owner of nestle & Punjab Group Of Colleges so it does not reveal those news that damage the reputation Of Nestle 7 P.G.C

Department Of Geosciences & Geography(U.O.G)

Owner is One Of The Most Effective Factor That Controls The working Of Media .All The organizational Authorities Can Not do Any Casting without Concerning with Owner

Owner

Department Of Geosciences & Geography(U.O.G)

There Are Some Pressure Groups In The Politics Of Every Country ,They Also Have Influence Over media.ExampleIn Pakistan supper Power Like America And Many Political Parties Like M.Q.M

Pressure Groups

Pressure Groups

Truth Behind TruthMedia Is Not always True. Today Media Became a Business Industry.Media transmit Only Those Things Which Benefits Them

Department Of Geosciences & Geography(U.O.G)

Strength Of media

Ability To Bring The Change Both On Social And government level Is The most powerful strength Of media In a Society

ME

DI

A Society & Government

Department Of Geosciences & Geography(U.O.G)

Function Of Media In SocietyTo InformPeople Come To Know What, When, Where, Who , why & How The Things are HappeningIt Brings about Greater Awareness Among The Masses About Man and Material

To Educate• Media Educate s People By giving Information About Food. Health, Employment , Agriculture., Technology Modernization etc

To Inform Movies, Serials, Animations, music etc

Department Of Geosciences & Geography(U.O.G)

Positive impactsA watch dog on Government•Voice of Poor is heard through Media•A trump card for common manAbout to Bring A revolution

Mirror of Society• help keeping things in control•Show people what they actually do & what they must to do.

Department Of Geosciences & Geography(U.O.G)

Negative ImpactsWho watches the media•Irresponsible coverage

•Invade Privacy

•News for sale

•Phenomena of paid news

•Profit Oriented Industry

Cultural Damage

•Have a deep impression on western culture

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Department Of Geosciences & Geography(U.O.G)

Importance of Media

Media is very integral part of our livers therefore they generate popular interest and debate about any social problem

Progress Of Media

Department Of Geosciences & Geography(U.O.G)

Our Responsibility

We should Seriously think about The Revolutionary changes In The Media And Work For The Improvement And Better future Of This sector