BUILDING A CULTURE OF COMPLIANCE

Mary McAllanMary McAllan

Scottish Government – Marine DirectorateScottish Government – Marine DirectorateSea Fisheries ManagementSea Fisheries Management

Within the UKWithin the UKFisheries is DevolvedFisheries is Devolved

A Culture of Compliance ?A Culture of Compliance ?

Culture Culture : : CustomsCustoms and art of a particular society i.e. and art of a particular society i.e. the Scottish Seafood Industry a complex series of the Scottish Seafood Industry a complex series of sectors / fleets operating alongside each other.sectors / fleets operating alongside each other.

Common Features Common Features : : number of micro-businesses number of micro-businesses sharing a common resource where choice is to sharing a common resource where choice is to conserve or depleteconserve or deplete

Challenge Challenge to encourage long term sustainable value to encourage long term sustainable value over short term over - consumptionover short term over - consumption

Where we wereWhere we were

Suspected & Detected 'Blackfish' (Demersal) 2003-2008

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icat

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Suspected

Detected

Compliance is a wider issue than illegal landings.Compliance is a wider issue than illegal landings.

A Virtuous Cycle of Sustainability, Profitability A Virtuous Cycle of Sustainability, Profitability & Good Management.& Good Management.

Delivering:Delivering: Making improved yet sustainable returnsMaking improved yet sustainable returns Attractive to young peopleAttractive to young people Delivering both private and public (social) valueDelivering both private and public (social) value An Industry With a Vibrant FutureAn Industry With a Vibrant Future

AIM

ACTIONS

Effective risk based enforcementalongside

behavioural change

New Management Framework

World class science

acceptedby stakeholders

Improved economicperformance

acrosswhole supply chain

Community Value

Membership List

Scottish Fisheries Council

Fishing AssociationsProducer GroupsFish Financing & Management OrgsBanksNGO`sRetailersProcessorsEconomic Dev OrgsLocal CouncilsSeafood Trade BodiesMarine ScientistsConservation Advisors to GovtScottish Fisheries Protection AgencyScottish Government

SCOTTISH FISHERIES COUNCIL: Chaired by Cabinet Secretary for Environment &

Rural Affairs – Richard Lochhead

Demersal

Pelagic

Shellfish

Sectoral Subgroups

NephropsScallopsCrabs and Lobsters

Communities subgroup

Socio-economic & cultural issues

Inshore Management Short life

Groups

Supply Chain Issues

NEW MANAGEMENT FRAMEWORK

EFFECTIVE MONITORING

Risk based approachRisk based approach Development of VMS data and analysis (world Development of VMS data and analysis (world

leading)leading) Land and Sea Controls – Cross checking capability Land and Sea Controls – Cross checking capability

along the entire supply chain (RBS)along the entire supply chain (RBS) Investigatory activityInvestigatory activity Improved dialogueImproved dialogue Information sharingInformation sharing

CHANGING ATTITUDES

Building evidence base - Attitudes Survey Building evidence base - Attitudes Survey 610 interviews with Industry working fishermen and processors 610 interviews with Industry working fishermen and processors

between September – October 2006between September – October 2006

Key FindingsKey Findings- Awareness and understanding of regulations was generally high Awareness and understanding of regulations was generally high

so lack of understanding not primary barrier to compliance so lack of understanding not primary barrier to compliance- Reasons for non compliance cited were economic, unwillingness Reasons for non compliance cited were economic, unwillingness

to discard, over complicated regulation and lack of a level to discard, over complicated regulation and lack of a level playing field with fishermen elsewhere in Europe. playing field with fishermen elsewhere in Europe.

- Agreement that levels of compliance are much higher than they Agreement that levels of compliance are much higher than they were 5 years ago and pragmatic acceptance regulation is were 5 years ago and pragmatic acceptance regulation is necessary. necessary.

- Lack of understanding about the role of scienceLack of understanding about the role of science- Desire for improved communication with GovernmentDesire for improved communication with Government

EMBEDDING CHANGE

Industry Science Partnerships New economic opportunities, Improved quality,

Added value products, Traceability and MSC accreditation, Branding and New markets.

Fish as part of Scotland’s high quality offering to the world food marketplace

WHERE WE ARE NOWWHERE WE ARE NOW

Suspected & Detected 'Blackfish' (Demersal) 2003-2008

0

1

2

3

4

5

6

7

8

9

10

Jan-

03

Apr

-03

Jul-0

3

Oct

-03

Jan-

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Apr

-04

Jul-0

4

Oct

-04

Jan-

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Apr

-05

Jul-0

5

Oct

-05

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Apr

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Jul-0

6

Oct

-06

Jan-

07

Apr

-07

Jul-0

7

Oct

-07

Jan-

08

Month & Year

Indi

cato

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Suspected

Detected

IMPROVED ECONOMIC RETURNSIMPROVED ECONOMIC RETURNS Average prices of landings into Scotland per tonne by species

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Cod Haddock Anglerf ish Whiting Nephrops

Species

Avera

ge p

rice p

er

ton

ne (

£)

pre-RBS

post-RBS

NEXT STEPS

Vigilance on control Demonstrating benefits of strategic collaboration Improved Stock Levels

Enhanced Prosperity

Building new fisheries management arrangements -Real Time Closures

The importance of a Level Playing Field Self Policing – the power of peer pressure

ACHIEVING BALANCEACHIEVING BALANCE

Building a compliance culture is a journey not a destination Shared purpose /ownership strategic integration and delivery Flexible and adaptive system Focus on evidence and results - are we making a difference Open to experimentation and change Characterised good relationship management, mutual respect, challenge & genuine dialogue

Not a tick box exercise…….

It's about transformational change.

BUILDING A CULTURE OF COMPLIANCE

Mary McAllanMary McAllan

Scottish Government – Marine DirectorateScottish Government – Marine DirectorateSea Fisheries ManagementSea Fisheries Management