MARUTI SUZUKI JOINT VENTURE

Manisha Soni Roll no 114

FLOW OF PRESENTATION Introduction Brief History Joint Venture Benefits of JV Sales & PAT Market Share

INTRODUCTION  The largest automobile manufacturer in

South Asia.  Founded in Feb 1981 Headquarters- Gurgaon, India Key people-Mr. Shinzo Nakanishi(M.D and

CEO),R.C Bhargava (Chairman) Revenue - US$3.5 billion (2009)

Until recently, 18.28% -owned by the Indian government, 54.2%-Suzuki of Japan.

On 17 September 2007, Maruti Udyog was renamed As Maruti Suzuki India Limited.

offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara.

In India It sells over 730,000 cars and exports-50,000 cars annually.

BRIEF HISTORY

Maruti Udyog Limited (MUL) was established in February 1981

Actual production commenced in 1983 with the Maruti 800. Maruti 800(based on the Suzuki Alto kei car) which was the only modern car available in India at that time.

Initially it‘s competitors was the Hindustan Ambassador and Premier Padmini

JOINT VENTURE Project Maruti started by Indira and Sanjay

Gandhi. Indian experts started search for collaborator. Negotiated with-Toyota,Nissan, Honda and

Suzuki. After rounds of negotiation Suzuki was

selected. With 30:70 Ratio of Suzuki Corporation and

Maruti ltd. The success of the joint venture led Suzuki to

increase its equity from 26% to 40% in 1987, and further to 50% in 1992.

BENEFITS OF JOINT VENTURE

For Maruti Suzuki Motor Corporation, the parent

company, is a global leader in mini and compact cars for three decades.

Suzuki’s technical superior lightweight engine that is clean and fuel

efficient. Nearly 75,000 people are employed

directly by Maruti Suzuki and its partners.

For Suzuki Large Indian Market Monopolistic trade in the

Indian automobile market Availability of resources

SALES & PAT

MARKET SHARE

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