maruti suzuki brijesh
TRANSCRIPT
![Page 1: Maruti suzuki brijesh](https://reader038.vdocuments.us/reader038/viewer/2022103115/557d4b9fd8b42ae3298b4b0c/html5/thumbnails/1.jpg)
BY: BRIJESH YADAV MBA +PGDBM
TAXILA BUSINESS SCHOOL
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VISION STATEMENT
• “THE LEADERS IN THE INDIAN AUTOMOBILE INDUSTRY ,CREATING CUSTOMER DELIGHT & SHAREHOLDERS WEALTH;A PRIDE OF INDIA.”
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CORE VALUES
CUSTOMER OBESSION
FAST, FLEXIBILE AND FAST MOVER
INNOVATION & CREATIVITY
NETWORKING & PARTNERSHIP
OPENESS & LEARNING
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PRODUCTS OF MARUTI SUZUKI
1983 1984 1985 1999
2000 2005 2007 2007
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2008 2008 2009
2010 2010 2012
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IMPORTED MODELS
2007 2011
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DISCOUNTED MODELS
1993 TO 2006 1994 TO 2008
1997 TO 2007 2001 TO 2010
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SWOT ANALYSIS • STRENGTH
BRAND VALUE
PRODUCT PORTFOLIO
LARGEST NETWORK OF DEALERS
SERVICE
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• WEAKNESS
NO SUV SEGMENT
GOVERNMENT INTERVENTION
TRADE UNION
LOW INTERIOR QUALITY
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• OPPORTUNITIES
LPG VERSION
CAN START R & D
EXPORT QUALITY
ECONOMIC GROWTH
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• THREAT
• COMPETITORS
• DECLINE MARKET SHARE
• HIKE IN OIL PRICES
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COMPETITORS
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WHY MARUTI NEEDS MANESAR
• NEARLY 80% OF PARTS USED IN MAKING A CAR ARE SOURCED FROM VENDORS.
• THE SUPPORTING INFRASTRUCTURE MARUTI HAS BUILT IS IMPOSSIBLE TO REPLICATE IN A SHORT PERIOD.
• SHORATAGE OF SKILLED LABOUR IN GUJRAT .
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WHY MARUTI STUCK TO MANESAR
EXHAUST: COMPONENETS ARE
SUPPLIED BY FMI AUTOMOTIVE FROM IT’S MANESAR UNIT
RADIATORS: ARE
SUPPLIED BY CLIMATE
SYSTEM INDIA FROM ITS
FACTORY AT BHIWADI
GLASS:FRONT ,REAR,SIDE WINDOW IS
SUPPLIED BY AIS, WHICH HAS PLANT
IN MANESAR
SEATS: ARE SUPPLIED BY
BHARAT SEATS, WHICH HAS
THREE FACTORIES IN
GURGAON
STEERING SYSTEM:AND
AXLES ARE SUPPLIED BY SONA
KOYO FROM ITS PLANT IN GURGAON
ELECTRONIC CONTROL UNIT:IS MADE
BY DENSO HARYANA AT A
PLANT IN GURGAON
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DEMANDS OF WORKERS
INCREASE IN BASIC SALARY
A MONTHLY CONVEYANCE ALLOWANCE
A LAUNDARY AALOWANCE
A GIFT WITH EVERY NEW CAR LAUNCH
HOUSE FOR EVRY WORKER
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Thank you