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PUT YOUR NAME IN THE

FAST LANE…

April 1-2

Print Promotions• Official Souvenir Program

• Reaches premium trackside audience• Sold trackside to race fans• Additional distribution to the luxury suites and hospitality

chalets• Has long shelf life lasting well after the races are over –

collectible items• Measures 8.” wide X 11” deep and is printed in full color

Print Promotions Cont.• Pitnotes

• Premium visibility• Day-of-race supplement to the official souvenir program

that acts as an up-to-the minute raceday newspaper• Printed the night before select Sprint Cup races and is

distributed free of charge to race fans along with their Souvenir Program purchase

• Contains information like qualifying times, starting positions, car number/driver radio frequency, track tidbits, a photo gallery, and other related last-minute editorial copy

• Pitnotes advertising copy is needed just 10 days prior to the race. This gives advertisers the opportunity to reach race fans in attendance with their most current marketing and promotional messages

• Pitnotes is always printed in full color on glossy stock paper

Print Promotions Cont.• CHASE ANNUAL (to be

released in September)• Profiles all 10 tracks in the

Chase for the NASCAR Sprint Cup

• Features Chase-specific content on tracks and drivers

• Covers all three of NASCAR’s top series: Sprint Cup Series, XFINITY Series and Camping World Truck Series

• Distributed trackside to fans.

Digital Promotions• Anthem can enhance your existing

promotions, or custom design new promotions that will capture vital consumer data including names, addresses, phone numbers, and e-mail addresses

• Information can be used to drive fans to your trackside experiential display or to provide them with discounts or coupons to drive traffic following the event

• Sampling programs are available in the official souvenir programs, or through on-site sampling kiosks on raceday

Souvenir Program package• Scope of the package:

• For the NASCAR season, Anthem Motorsports is offering a comprehensive package for teams and sponsors to integrate into 19 Marquee events in the 2017 Monster Energy NASCAR Cup Series Schedule beginning with the Daytona 500 and culminating with the Championship weekend in Miami.

• Details of the package:• Anthem Motorsports is offering a total of 2 full pages, 4C positions to be used in the

following manner: 1 of the pages will be dedicated to an editorial feature that can focus on your specific team/driver/sponsor in the souvenir programs at each event on the ISC schedule.

• Key Figures:• Total number of pages in the package – 38• Total value of the package - $161,000• Total net cost to partners - $35,500• $4000 multi-race package available

• ***Deadline is 30 days prior to race-weekend.

Combined Circulation Numbers: 391,150.00Combined Total Exposure Value: 1,760,175.00

Contact US:• Lloyd Leitstein

• lloyd@lloydleitstein.com• (804)-382-9220

• Trisha Westfall• trisha@lrlracing.com

Open Rate: $4000.One F/P, F/C.Local Rate: $4000.2 F/P, F/C.Deadline: 2/24.