martin warren - a picture is worth a thousand words
TRANSCRIPT
#SST15
A picture is worth a
thousand words
Martin Warren
HCMS/Insidejob
@MartinWarren
www.linkedin.com/in/martinwarren
#SST15
Sourcing has BECOME both a SCIENCE and an ART
The SCIENCE is a systematic approach to identify the
best strategies and tools to uncover talent, measure
and refine the process
#SST15
Sourcing has BECOME both a SCIENCE and an ART
The ART can be difficult to measure, involves creating
personas, telling stories and building relationships
#SST15
The world is getting smaller
What data are you looking for?
• Actual?
• Assumptive?
• Predictive?
What would success look like?
How would you know?
#SST15
• Access to so many channels and tools - where
do you start
• There is so much data how do you cut through
all the noise quickly
• The haystack is getting bigger as we speak
• Heaps of competition how do we get noticed
• What works today may not work tomorrow
• Recruiting will never be the same, we need
to be part :
Data Scientist; and
Artist
Challenges we face!
#SST15
Define Success Profile
Define & Continually Refine Your
Sourcing Map
Develop Your
Search Plan
Document your
Market Map
Candidate Persona
Plan /
Strategy
What defines
success
(level/depth)
in the role
Where & How
you will source
Documented
sourcing sweet
spot
What you will
systematically
search for
Have a plan
Fictional
representation of
your ideal candidate
for a specific role
#SST15
What is a marketing “persona”?
A buyer persona is a semi-fictional
representation of your ideal
customer based on market
research and real data about your
existing customers that take into
consideration demographics,
behaviour patterns, motivations,
and goals.
#SST15
What is a candidate “persona”?
A fictional representation of
your ideal candidate for a
specific role based on research
and insights focused on
educated, experience, goals,
motivations, and concerns.
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Why?
• Helps you (and hiring manager) articulate who exactly it is you
want to recruit
• Knowing this you can identifying that specific individual by:
1) Focusing your attention on relevant channels
2) Speaking in their language
3) Building a relationship
4) Addressing their concern
5) Attracting them to your company
6) Building Candidate Persona templates
#SST15
How personas help
• Creates alignment with your hiring managers
• Improves the candidate experience
• Targeted sourcing strategy
• Identify new sourcing opportunities
• Gains real insights of your market (supply and demand)
• Enhanced brand awareness
• Adjust your job descriptions
• Builds collaboration (HM, HR, Recruiters & Candidates)
• Provides the checks and balances
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Creating your candidate personas
• Identify trends in top performers
– Education, companies they work for …. Career progression …
• Use your source of hire data & align with your top
performers
• Interview hiring managers and team top performers
• Interview your target market
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How your candidate personas are used
Careers Web/Micro
sites
Recruitment Campaigns
Social Media Activities
Job Descriptions
Candidate Elevator
Pitch
Employer Branding
Hiring Managers
Targeted Advertising
#SST15
Thank you it’s been fun!
Martin Warren
Director HCMS/Insidejob
@MartinWarren
www.linkedin.com/in/martinwarren