martin petheram beyond 2010 smart infrastructure

802 Global • UK Broadband • PCCW

Smart InfrastructureMartin Petheram

Commercial Development and Group Marketing Director

http://www.ukbroadband.co.uk/index.html


a Leader in Technology Innovation in Asia

is a wholly owned subsidiary of in Hong Kong

Largest Fixed, Mobile, Broadband & Pay-TV Operator in HK

Market capitalisation of over US$ 1Bn

Annual revenues in excess of US$ 3Bn

Over 18,000 employees globally

Pioneer in IPTV ‘on-demand’ television

Over 8,000 WiFi hotspots in city

Competitive market 100Mbps for £25; 1Gbps for £40

UK Broadband – largest commercial holder of radio spectrum



The role of superfast wireless...

Rank

Region

1 South Korea

2 Hong Kong

3 Japan

4 Iceland

5 Switzerland

18United

KingdomOxford Said Business School

• Key Government policy objective and a key economic driver• UK #18 globally and Korea #1 (as usual)• Korea & Hong Kong - most advanced wireless in the world• Korea is a pioneer of superfast (4G) 4th Generation wireless• Hong Kong – hybrid ultra high concentration of WiFi• Two key complementary roles for superfast wireless

1. Flexible offering mobility in urban areas

2. Low cost extension to fibre for rural

The mobile phone transformed voice services and changed our world A similar opportunity now exists with data



What is 4G wireless; what does it do?

• It’s one better than 3G right?

• First mobile technology designed from the ground up for data

• 3G designed for voice and adapted for data

• Fast & high capacity

• Not new – millions of customers already in US, Korea

• More relevant to consumers – what’s on the end of your broadband?

• More likely to include the Digitally Excluded

• More efficient for mobile workers – native IP, fast enough to free up remote workers

• More cost effective for rural – low cost per line compared to fibre

• Similar social and economic benefits to superfast fixed – often at a lower cost



• Huge growth in demand for mobile data (75% of new contract phones are ‘smart’)

• Existing networks not designed to meet demand – customers and media are complaining• New spectrum, new technology & new infrastructure network required to meet the

challenge

The mobile data TsunamiCi

sco,

VN

I Mob

ile



New smarter infrastructure

• Spectrum is like land, “they’re not making it anymore!”

• Scarcity led to the “cell” system to enable reuse across country

• More demand smaller cells, closer to the ground

• In between WiFi and 3G cellular

• For 4G we need building fronts and street furniture instead of rooftops or towers

• Public sector owns or controls vast property and land assets

• But:

• Planning?• State aid?• Procurement?



Key points and challenges......

• Wireless is complementary to fixed in the new Superfast world

• Mobile is the consumers preferred consumption method

• Widespread consumer, social & economic benefits

• New wireless networks are required

• Public sector are key stakeholders but barriers exist



Martin PetheramCommercial Development and Group Marketing DirectorUK Broadband Limited 6 The Square Stockley Park East Uxbridge UB11 1FW [email protected]


martin petheram beyond 2010 smart infrastructure

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