marshall mcluhan
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Marshall McLuhan. Hot and Cold Media. By: Ryan Paul. Hot and Cold Media. Different media requires a unique level of participation at which you are involved. Hot Media. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/1.jpg)
Marshall McLuhanHot and Cold Media
By: Ryan Paul
![Page 2: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/2.jpg)
Different media requires a unique level of
participation at which you are involved
Hot and Cold Media
![Page 3: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/3.jpg)
Hot Media This is defined as ‘high definition’,
where the viewer is given large amounts of information. Participation is low.
You are not spending much time filling in details, but rather absorbing the information that this presented.
Ex: Radio, Photograph, Theater, lecture
![Page 4: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/4.jpg)
Participation is low
Hot Media• Theater
![Page 5: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/5.jpg)
Hot Media• Photographs
Participation is low
![Page 6: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/6.jpg)
Hot Media• Photographs
Participation is low
![Page 7: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/7.jpg)
Hot Media• Radio
Participation is low
![Page 8: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/8.jpg)
Cold Media This is defined as ‘low definition’, where
the viewer is given very little information, and is left to ‘fill in the blanks’. Less sensory completion or involvement. Participation is High. Generally, Cold media is not very visual, but rather audio.
Ex: Crosswords, Computers, Seminars, Televisions, Comics
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Less sensory completion or involvement
Cold Media• Crosswords
![Page 10: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/10.jpg)
Unless you are doing some sort of multimedia entertainment.
Less sensory completion or involvement
Cold Media• Computers
![Page 11: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/11.jpg)
Less sensory completion or involvement
Cold Media• Seminars
![Page 12: Marshall McLuhan](https://reader033.vdocuments.us/reader033/viewer/2022061600/56816139550346895dd0979d/html5/thumbnails/12.jpg)
The rules which give Hot and Cold its value is not something to be used as either “Only Hot” or “Only Cold”, but rather on more of a scale. The correct usage would be more like “Mostly Hot” or “More Hot than Cold”.
His ideas are still theories, and are evolving slightly as humanity progresses, this is what makes his ideas so powerful. This can be applied 30 years into the future.
Hot and Cold MediaMcLuha
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