Ball State Athletics is excited to form a partnership with the Ball State Sport Administrations Association that will mutually benefit both parties in an incredibly unique way. Beginning with the fall of 2012, Ball State Athletics will be launching the Ball State Athletics Marsh Street Team, thanks to our wonderful corporate partner, Marsh – Indiana’s Hometown Grocer. This partnership will combine the power of our students with the community connection that Ball State Athletics provides. Students that are members of the Marsh Street Team will gain a valuable experience that will grow them professionally.

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

PRESENTED BY: MATT WELLS/LAUREN ROSS

The Ball State Athletics – Marsh Street Team is a group of elite Ball State students that will represent Ball State Athletics and Marsh with a variety of creative marketing and promotional initiatives. These initiatives will be Ball State student-focused first and then community-focused second. But it’s a very close second. Over the next two years (and hopefully beyond), the mission of this group will be to become “expected” at all Ball State and community events. While we are in the building process, the vision of the students involved will shape the future of this organization. The students will make the difference.

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

Membership status will be competitive. In order to give a “real world” experience and maintain Marsh’s interests in having elite students involved, there will be different levels of involvement that correspond with the desired commitment levels of the individual students. MEMBERSHIP TIERS

•  MEMBER •  STEERING COMMITTEE •  TEAM PRESIDENT

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

MEMBER A “member” will be a student of the Sport Admin Association that performs the activation of the Marsh Street Team. Layout: We propose that the 30 “members” in the class be split into three groups:

•  Marsh Street Team A (10 students) •  Marsh Street Team B (10 students) •  Marsh Street Team C (10 students)

Example of Group Usage & Roles at a Ball State Football Game: •  Street Team A: Corporate Sponsor Activation •  Street Team B: Marketing Initiatives •  Street Team C: Off Week

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

a.  MEMBER b.  STEERING COMMITTEE

c.  TEAM PRESIDENT 4.  PROFESSIONAL EXPERIENCE & STRUCTURE

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

STEERING COMMITTEE MEMBER “Steering Committee Members” will be two (2) members from each group, six (6) total, that serve as the creative representatives of their respective groups. The six (6) “Steering Committee Members” will be required to meet with the three (3) External Affairs Graduate Assistants bi-weekly to strategic plan the initiatives for upcoming events “Steering Committee” Layout: GROUP A: 8 MEMBERS, 2 STEERING COMMITTEE MEMBERS GROUP B: 8 MEMBERS, 2 STEERING COMMITTEE MEMBERS GROUP C: 8 MEMBERS, 2 STEERING COMMITTEE MEMBERS plus: Matt Wells, Lauren Ross, Amanda Christman (External Affairs GAs)

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

a.  MEMBER b.  STEERING COMMITTEE

c.  TEAM PRESIDENT 4.  PROFESSIONAL EXPERIENCE & STRUCTURE

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

TEAM PRESIDENT From the two (2) “Steering Committee Members per each group, one (1) will be chosen as their group’s “Team President”. The Team President will be the leader of his group at the events they work, plus will be the only person from their group to be in contact with the External Affairs Graduate Assistants during those events. OFFICIAL GROUP LAYOUT: GROUP A: 8 MEMBERS, 2 STEERING COMMITTEE MEMBERS (1 PRESIDENT) GROUP B: 8 MEMBERS, 2 STEERING COMMITTEE MEMBERS (1 PRESIDENT) GROUP C: 8 MEMBERS, 2 STEERING COMMITTEE MEMBERS (1 PRESIDENT)

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

a.  MEMBER b.  STEERING COMMITTEE

c.  TEAM PRESIDENT 4.  PROFESSIONAL EXPERIENCE & STRUCTURE

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

The most exciting part about this project is the “real life” component that is made available. It is key to remember that while everyone in the class will participate in the project, only the most enthusiastic will be placed into leadership positions. We believe these leadership positions to be excellent resume material and something that all future Sport Ad graduates should be aspiring towards. The professional experience will be provided through:

•  An Interview Process •  Leadership Perks •  Exit Assessment/Evaluation

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE a.  INTERVIEW PROCESS

b.  LEADERSHIP PERKS c.  EXIT ASSESSMENT/EVALUATION

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

The External Affairs GAs will put the students through a very brief (10-20 minute) interview that will help us determine whether the interested student is a good fit for a leadership position. These students will have to show initiative in choosing whether or not they wish to pursue a leadership position. We are excited that students will be able to choose their own path and make their own future with the Marsh Street Team.

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE a.  INTERVIEW PROCESS

b.  LEADERSHIP PERKS c.  EXIT ASSESSMENT/EVALUATION

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

Leadership positions will be afforded extra benefits that will be unavailable to the “members”. “Steering Committee Members”, as previously discussed, will serve on the Marsh Street Team Steering Committee along with the three (3) GAs. This steering committee will generate ideas and concepts that will be voted on by the Marsh Street Team Executive Board. The Executive Board will consist of the three (3) Team Presidents, one (1) from each group, plus Matt Wells and Lauren Ross. These five (5) members will work together to decide what creative concepts will be carried forth from the brainstorming power of the Steering Committee. Voting power will be one (1) vote for each Team President and two (2) votes for Matt Wells and Lauren Ross for a total of seven (7) votes.

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE a.  INTERVIEW PROCESS

b.  LEADERSHIP PERKS c.  EXIT ASSESSMENT/EVALUATION

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

Students, professors, and graduate assistants will be required to perform an exit assessment upon completing the project. We believe this experience to truly be a uniquely creative idea. However, truly unique creative ideas are sometimes bogged down by insufficiencies. Therefore, the input of all of those involved is something that is very valuable to the continued development of the Marsh Street Team. Additionally, performance evaluations will be conducted by all parties of each other. Presidents will evaluate their group members. Group members will evaluate their presidents and fellow members. Professors and GAs will evaluate the entire program and how it can be better handled. SPTAD 290 and the Marsh Street Team project is a guinea pig with a plan.

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE a.  INTERVIEW PROCESS

b.  LEADERSHIP PERKS c.  EXIT ASSESSMENT/EVALUATION

5.  TIMELINE OF LAUNCH 6.  EVENT PARTICIPATION SCHEDULE

7.  MARSH’S ROLE 8.  LOGO SET/BRANDING

9.  QUESTIONS & BRAINSTORMING

KEY DATES: AUG 1: STUDENTS IN CLASS ARE INFORMED OF THE PROJECT VIA EMAIL AUG 17: DEADLINE TO SUBMIT INTEREST IN A LEADERSHIP POSITION AUG 20/21: WELLS/ROSS MEET WITH CLASS TO TALK WITH CLASS FIRST WEEK OF CLASSES: INTERVIEWS CONDUCTED WITH THOSE INTERESTED IN LEADERSHIP POSITIONS & GROUPS ARE FORMED AUG 25-28: FIRST MEETING WITH EXECUTIVE BOARD/STEERING COMMITTEE IS HELD OUTSIDE OF CLASS AUG 30: FIRST MARSH STREET TEAM EVENT: BSU VS. EMU OPENING NIGHT

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

GUARANTEED EVENTS: •  ALL HOME BALL STATE FOOTBALL GAMES •  ALL HOME BALL STATE BASKETBALL GAMES •  AT LEAST ONE EVENT IN ALL OTHER SPORTS •  BALL STATE HOMECOMING WEEK – ATHLETICS REPRESENTATIVE •  CVC TIPOFF DINNER

OTHER POTENTIAL EVENTS: •  INSIDER LUNCH SERIES – “FOOTBALL FRIDAY” •  DONOR RECOGNITION EVENTS •  MARSH IN-STORE SURPRISE VISITS WITH CHARLIE •  MUNCIE CHAMBER & COMMUNITY EVENTS •  MANY MORE!

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

The big question: HOW DOES MARSH HELP? This is where the meeting with Jeff, Chris, and Matt will help determine how we plan to use the Marsh Street Team at games! We look forward to meeting with you to plan all of this out! Additionally, we are working with a SPTAD Marketing Class to develop a class project that would involve creating marketing plans for the Muncie Marsh locations. We are excited to discuss this with you as well!

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

Another element of sponsorship that we want to expose students to is branding. When working with another company, or in this case, two separate institutions of business, it is vitally important that all branding is consistent and meets with the guidelines of the respective entities. You have the logo set and branding page already with you! Please let me know of any questions that you have with this and I will send it along!

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET/BRANDING 9.  QUESTIONS & BRAINSTORMING

BRAINSTORMING SPACE!

CONTENTS 1.  INTRODUCTION

2.  WHAT IS THE STREET TEAM? 3.  MEMBERSHIP STATUS

4.  PROFESSIONAL EXPERIENCE & STRUCTURE 5.  TIMELINE OF LAUNCH

6.  EVENT PARTICIPATION SCHEDULE 7.  MARSH’S ROLE

8.  LOGO SET & BRANDING 9.  QUESTIONS & BRAINSTORMING