marriott rewards + gamification
DESCRIPTION
Sample Marriott Rewards Facebook Promo - gamification + self segmentation of travel stylesTRANSCRIPT
E A CraigAug, 14, 2012
Marriott Rewards + Gamification - Identify travel styles
Badges – permitYou to show off your
Travel style
New Segmentation = self segmentation?
Like to access contest
Like takes you to appPermission – Marriott
Gathers your data
OK, we’re finally in – theLayout + incentives are
enticing
To play, click on images To make a series
of choices
To play, click on images To make a series
of choices
Choices = yourTravel DNA – visualised
Via badge
One more step
An entry form to fill outPLUS a confirmation of
‘Like’
Facebook sharing facilitated
Winner to be announced Sept 5 2012