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ANALOG TAPESSM900, SM911, SM468, LPR35

On January 2015, MULANN Group did acquiredthe plant and expertise of the analog audiotapes production, with almost 100 years ofhistory in magnetic tape manufacturing.

MULANN Group is carrying the torch toreassure the future of the analog audio tapescreated by

is launching a new branddedicated to audio professional products.

Why a new brand for our audio products ?

ü Reconnect with the original AGFA, BASF, EMTEC

Original formulas, Professional, High-EndCombine history, past and future

ü Talk to our end-users, the audio recording community

Provide products for the word-class audio professionals

ü Reassure the market that MULANN is investing in audio to provide best products for analog recording

Confirm the modern values of analog recordingEmotional, Unique, Authentic, Human-Centric, Durable, QualitativeEco-responsible production, Low Energy storage and archive

New brand and logo

Same products

+9SM900

Specially designed to fulfill the highest quality requirements of world class

music studios for recording.

+6SM911

Specially designed for compatibility with industry

standard

+3SM468

High bias studio tape for use in music studios, broadcasting and

archives

LPR35Long play version of SM 911,backcoated, 1⁄4 Inch Long Play standard bias studio tape with black backcoating

New references create your analog

master tape for vinyl production

SM900 & SM911WIDTH : 1/2 inches

LENGTH : 3750 fts (1143 m)DIAMETER : 12,5 inches

NAB, METAL REEL

New tape

LPR90Long play version of SM 900, backcoated, 1⁄4 Inch Long Play standard bias studio tape with black backcoating, Formats: 1⁄4”Wider dynamic rangeHigher Output High level uniformity up to the highest frequenciesExcellent winding properties

WIDTH : 1/4 inchesLENGTH : 1800 fts, 3608 fts

DIAMETER : 10,5 inchesNAB, METAL REEL/PANCAKEor TRIDENT, PLASTIC REEL

New packaging

New stickers

Communication

Brand presence www.recordingthemasters.comWebsite, Instagram, Twitter, Facebook

Dealers presenceCatalog, Datasheets, Posters, Goodies, Web Package

Press and EventsAES conventions, Articles & Stories

Web Landing Page

Thank you !