marlon parker: mxit reach in tanzania, june 1st 2012
DESCRIPTION
Marlon Parker's (RLabs and Mxit Reach): Saving Lives with Social Media - Develop an app for social problem using Mxit platform in Tanzania. At COSTECH Innovation Space, June 1st 2012, Dar es Salaam.TRANSCRIPT
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Mobinomics Marlon Parker
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“To be truly happy in this world, You first need a cell phone...” Ted Turner
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5+ Billion
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Mobile Growth 550%
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91% of mobile phone users go online to socialize compared to only 79% of PC users
67% are likely to rally support for a cause
95% use mobile web to keep informed
60% are likely to use mobile phones for transactions
Youth are expert users and early adopters
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400+ Million Mobile users
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Mxit 50+ Million
users
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Economic Relevance
Livelihood
Community
Educate
Mobile Opportunity
Services
MapsHealth
Entertainment
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“Every Generation needs a Revolution”
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What is Mxit?
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Africa’s largest Mobile Social
Network
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2001- 04…
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SMS Game:Alaya
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2005…
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Mxit is Born
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2011…
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2012…
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Mxit Reach
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“We are the catalyst and vehicle for African change agents to realise impact,
growth and change on the continent via mobile
phones.”
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Mxit Reach Focus - Education - Health & Safety - Economic Development - Advocacy
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Mxit Dev Tools - .Net SDK - Mobi Portal API - REST API
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Mxit Advantages - 3,000+ handsets - Feature/Smart Phones - Scale - Already 50+ M users
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31 July 2012
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What we want - Social/Social Bus App - Preferably team effort - Submitted by deadline - Tell us your building experience
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What we give you - Feedback by RLabs - Publication of App on Mxit & Reach - Tsh 1,000,000 in cash - Ads worth Tsh 19,000,000
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Economic Relevance
Livelihood
Community
Educate
Mobile Opportunity
Services
MapsHealth
Entertainment
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mxit.comcode.mxit.commxitreach.orgm.mxit.com