VO: Meet Bob, a publisher.Note: Character introduction

VO: Like everyone,he believes that Note: Two persons enters from either side

VO: bulk printing will help him bring Note: persons disappear and stack of papers are shown and bob

is shown happy

VO: production cost to a minimum. Note: The whole scene blurs out and a graph is shown

representing reduction in cost

VO: What Bob did not realize is that at the end of the day, Note: Bob confused and thinking

VO: when supply far exceeds demand,Note: see saw enters the scene showing supply on up demand is

less

VO: and inventory becomes obsolete, Note: Inventory is shown in BG and a bubble appears with

obsolete on it

VO: the bottom line gets hit…hard.Note: The previous two scenes appear on screen a graph line is

shown going down and breaking from bottom

VO: Studies have shown that over 30% of printed booksNote: Books in BG and a pie chart with 30% on it

VO: are eventually pulped. Note: the whole scene becomes pulped

VO: That’s millions of dollars in wasted Inventory, storage costs, inventory holding costs

Note: Money in center and icons appear as per vo

VO: gone down the drain. Note: Money and icons are draining

VO: And with changing purchasing habits, Note: A hand with tab shopping online

VO: these wastes will only multiply.Note: wastes gets multiplied

VO: But is there any better way, Bob asks Jim, a friend. Note: Bob appears followed by jim

VO: Jim introduceshim to Markono and itsPrint-on-Demand capability.

Note: Bob andd Jim shift aside and logo comes in center

VO: Jim tells Bob that as more people are buying books online,Note: a laptop with hands appear buying book online.

VO: they also expect to receive their books in the shortest time possible amount.

Note: delivery boy on door delivering books to customer

VO: With Markono’s print on demand capabilityNote: Logo Animation

VO: his ordering system would be directly connected. Note: laptop with hand showing connections on top

VO: Everytime an order is placed, Note: connections disappear and laptop scales up and cursor

clicks on order now. A line will appear taking this scene to next scene

VO: it automatically triggers Markono to start printing the order.Note: Line stops here and we see a machine printing the books

ordered.