Primary Focus• We have aimed to advertise the varied services of Kaya Skin Clinic and it

being the solution zone for all skin issues.• Target audience profiling;

Geographic• Tier I & II cities in

India• Areas of impulse

buying and in store/clinic vicinity

Demographic• Gender - Female• Age – 16 to 40• High income group

Psychographic• SEC A, A-, B 1• High user rate and

product knowledge

Behavioural• High consumer

loyalty• Impulse

usage/buying pattern

• The traffic signal posts shall be utilised to create a digital board effect

• On one side is the traffic signals while the other has rectangular boxes having a female model’s face

• When the light turns red, small LED’s of the same colour light up on the face portraying acne

• When the signal turns Yellow, small LED lights of only yellow colour switch on, showing a reduction in acne

• When the green signal comes on, all the LED lights on the face switch off, a message is displayed – GO KAYA

Focus – Vehicle bound consumers

Requirements – Sun board signage and LED lights

• The conveyer belts will have Lenticular prints of a wrinkled old face and a revitalised one

• When the conveyer is moving with luggage, an optical illusion will be created

• Due to the different blades of the conveyer the viewer can see the illusion

• This optical illusion shall help disseminating information about the anti-aging products of Kaya Skin Clinic

Focus – Airplane commuters

Requirements – Lenticular printing on conveyer belts

Focus – Mall visitors and impulse customers

Requirements – 3D printed sticker on mall facade

• The mall façade shall have a huge face printed and strategically placed.

• In the day time a few windows will be open inward to show sun spots

• In the night, the face is lit up due to the various windows of the mall

• We propose the windows below the eye being switched off and hence projecting dark circles on the visage