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Marketing Service Provider for
Intelligent 1 to 1 Print Marketing
© MarketLink Systems LLC
Agenda
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reserved.
• What is MarketLink Systems
• What is Intelligent 1 to 1 Marketing
• The Market for Intelligent 1 to 1 Marketing
• Mobile Marketing and Print
• What’s in it for Innerworkings ?
• What kind of Volume and Margin?
• What Risk if you don't offer Marketlink?
© MarketLink Systems LLC
MarketLink Summary
© MarketLink Systems LLC
• Print Management Organizations are a natural
channel for enabling Intelligent 1 to 1 Print
Marketing
• Marketlink is built to allow Print Management
Organizations to improve revenue and margin
by offering Intelligent 1 to 1 Print Marketing
What is Intelligent 1 to 1 Marketing?
Major Trends
And
360 Degree Integration
.
© MarketLink Systems LLC
Major Market Trends — Channels, Customers, Medium & Marketing Performance
Proliferation of New Engagement Channels
Increasing Customer Power
Improving Marketing Performance & Accountability
Evolution of channels and technologies
Improving cross-channel customer interactions
Delivering exceptional “real-time” experiences
More informed customers
Expectations for relevancy and personalization
Increasing control and influence over peers
Increasing accountability for performance
Doing more with less
Linking activities to achieving business objectives
CH
AN
NELS
CU
STO
MERS
PERFO
RM
AN
CE
© MarketLink Systems LLC
Major Market Trends — All channels can be effectively launched through Ink on any sub straight
© MarketLink Systems LLC
Channels – Social and
Mobile
1:1 Marketing vs. Broadcast
Customer Power – Twitter and Facebook!
Analytics and Marketing
Measurement
360 Degree View of Customer Print is the trigger spoke in the hub of totally integrated marketing
How does it work?
Intelligent 1 to 1 Marketing ” A Solution Framework Approach”
Marketing Analytics
Mining
Modeling Reporting Trending
Profiling
Segmenting
Marketing Operations
Workflow & Rules
Plan Spend
Brand Assets
Campaign Design
Multi-Channel Campaign Automation
Leads Campaign Automation
Source Data
Product/
SKU
Inventory
Sales/
POS/
Franchise
Supplier
Promotional/
Loyalty Data
Strategic Insight and
Marketing Processes
Seamless Customer
Engagement
Call
Center
Events
Mobile
Channels Customers
Sales
Consumer
Partner
Pre-engineered Consumer-
centric Data
Management Assets
Data
Warehouse
Consumer
Feedback Loop
Social
Media
Web
9 © MarketLink Systems LLC
Market for
Intelligent 1 to 1 Marketing
is exploding
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reserved.
© MarketLink Systems LLC
Media Digitalization is HUGE an opportunity achievable through print media
Forecast: US Interactive Marketing Spend, 2011 To 2016
August 2011 “US Interactive Marketing Forecast, 2011 To 2016”
$76B
65%+
Growth
Growth
© MarketLink Systems LLC
Mobile Channel Needs Print
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reserved.
© MarketLink Systems LLC
Who
When
Where
How
Bridging the Digital Divide
INK ON ANY
SUBSTRATE
Through MarketLink, provide your customers with the
latest, highly sought after digital solutions
• Dashboards & Social
Apps that drive
Customer’s Interactions
• Purchased in cost per
thousand to align with
print campaign spend
© MarketLink Systems LLC.
MarketLink Platform Partners through one point of contact
Technology and solutions to drive
greater insights from new forms of
data (exploding volumes and largely
untapped)
Integrated data foundation for competing on analytics
Applications that utilize the data and insight to address key business functions
BUSINESS APPLICATIONS
BIG DATA ANALYTICS
DATA WAREHOUSING
© MarketLink Systems LLC
Why Should Print Management
Providers
offer Intelligent 1 to 1 Marketing
to their existing clients ?
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reserved.
© MarketLink Systems LLC
Apple to Add NFC to iPhone 5 New technology will soon change the landscape – Be a leader - Keep print relevant!
2013E
2007 2008
2009 2010
2011 2012E
2006
1.8 billion mobile devices by 2014
2014E
Tablets
Smartphones
Laptops
Desktop
Mobile Revolution: Next Generation Mobile Devices are Changing How We Access the Web and Print will be an Important Portal
Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011
Industries Served
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reserved.
• Retailers
• Consumer Packaged Goods
• Finance
• Banking
• Insurance
• Travel and Hospitality
• Media
© MarketLink Systems LLC
Intelligent 1 to 1 Print Marketing
allows your customers
to vastly change their business
and value proposition to their
customer base
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reserved.
© MarketLink Systems LLC
Example of Intelligent 1 to 1
Marketing and Print using QR Codes
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reserved.
© MarketLink Systems LLC
Yes, your Account Team
can understand
how to sell this solution
#1 Cloud platform for employee social
apps (IDC)
Automate and extend your business
Proven with 100,000+ customers
400% productivity improvement
108% ROI
http://www.ustream.tv/recorded/21122644
Guided selling application built on Force.com
Extend
Start demo at 50:10
What’s in it for Innerworkings ?
© your company name. All rights
reserved. Growing Vol. & Large Ongoing Margins
What Kind Margin?
© MarketLink Systems LLC
PMP’s Current State -
Managing Print Services currently results in an
Industry avg. 15% to 20% Gross Margins to the PMP
MLS Solution -
By adding the client into an Intelligent 1to1 Print
Marketing Life Cycle the Net Margin to the PMP
is in excess of 25% to 40 %
Expand Revenue with Existing Customers
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• Capture new revenue from existing customer base.
• MarketLink is an easy transition vehicle for clients to move to
Intelligent 1 to 1 Print Marketing via existing Print Related
Media campaigns
• Changes existing client relationship from a saving strategy to
revenue strategy
• Increase clients Revenue & Margin (ROMI) through additional
& existing Print Related Media campaigns
• Net result is exponential revenue & margin opportunities for
Print Service Providers
© MarketLink Systems LLC
Print Management Organizations need
to protect and build upon
their existing client investment
CMO’s are Moving to Digital Solution CMO will reduce Print budgets
CMO’s don’t want hardware & software
CMO’s want to buy in traditional models
CMO’s need Analytic Proof of ROMI
Print Vendors must Protect Relationships Clients need to get better ROMI
Clients are frustrated with new Digital Media
Client must find Digital Media Vendors
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reserved.
Risks of not leveraging client relationships with
Intelligent 1 to 1 Print Marketing Solutions
© MarketLink Systems LLC
RISKS:
Contact:
MarketLink Systems David Motheral Jr.
817-832-2988
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reserved.
Take the Next Step Your Customers are already exploring
© MarketLink Systems LLC