marketingpresentation on a company created by own

7/23/2019 MarketingPresentation on a Company Created by Own

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MARKETING STRATEGYOF

HERES THE FOOD PVT LTD

PRESE

AKSHA

HIMANSH

KUNA

SURY


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INTRODUCTION TO FOOD INDUSTRYINDIA

WORLDS SECOND LARGEST PRODUCER OF FOOD

PROCESSED FOOD ACCOUNTS FOR 20 5 OF TOTAL PRODUCTION

EXPECTED TO REACH 25 IN 2020

INDIAN FOOD MARKET!LARGEST IN TERMS OF

PRODUCTION"CONSUMPTION "EXPORT IMPORT

DIVERSE AGRO-CLIMATIC CONDITION" WIDE RANGE " LARGE RAW M

MAKES IT SUITABLE FOR FOOD PROCESSING INDUSTRY

AVERAGE INDIAN SPENDS ABOUT 50 OF HOUSEHOLD EXPENDITU

FOOD ITEM


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INTRODUCTION TO SOUP INDUSTRYINDIA

SOUP MARKET IN INDIA FOR 20#$ WAS INR $00 CRORE

GROWING AT A RATE OF 20

DOMESTIC MARKET HAS ONE MILLION CONSUMERS

SIGNIFICANT GROWTH OPPORTUNITIES LARGELY DUE TO URBANI%A

RISE IN INCOME" HEAVY MARKETING BY ALREADY EXISTING PLAYER

CURRENT LEADERS ARE MAGGI'NESTLE( AND KNORR 'UNILEVER(


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COMPANY DESCRIPTION

COMPANY NAME HERES THE FOOD PRIVATE LTD

BRAND NAME EASY TO COOK SOUPS

PRODUCT DEHYDRATED AND READY TO EAT SOUPS

BRAND POSITIONING JAB LAGI HO BHOOK PIYE ETCSOUPS


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CONTD)&&

VISION ! TO BE A LEADING SOUP MANUFACTURING COMPANY IN INDHIGH BUSINESS ETHICS

MISSION! TO PROVIDE TASTY" HEALTHY SOUPS TO THE CUSTOMERS AT AFFORDABLE PRICE

TO DELIVER HIGH GROWTH AND PERFORMANCE THROUGH INCREASED SALES AN

TO CONTINUE TO EXPAND THROUGH INNOVATIVE PRODUCTS&

TO MAKE SOUP A PART OF THE INDIAN DIET NOT ONLY IN URBAN AREAS BUT ALS

AREAS OF INDIA&

PROVIDE A FLAVOUR FOR DIFFERENT DEMOGRAPH


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PRODUCT DESCRIPTION

DEHYDRATED SOUPS

RICH IN INDIAN FLAVOR" NUTRITIONAL"

CONTAIN LESS SODIUM" NO FAT" HIGH IN FIBER" EASY TO COOK

AVAILABLE IN DIFFERENT *UANTITY

%IP LOCK PACKAGING

AVAILABLE IN EXCITING FLAVORS

CONTAINS ENERGY" PROTEIN" CARBOHYDRATES" SUGAR

AND PRESERVATIVES


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PRODUCT PRICINGPRODUCT

QUANTITY SERVE-1

PRICE QUANTITY SERVE-2

PRICE QUANTITY SERVE-4

TANGY TOMATO

20+, R #0 .5+, R 20 /5+, R

MAGICALMIX

20+, R #0 .5+, R 20 /5+, R

BABY

CORN

20+, R #2 .5+, R 25 /5+, R

CHOW MOWMANCHOW

20+, R #2 .5+, R 25 /5+, R

CHUNKY CHICKEN

20+, R #5 .5+, R $0 /5+, R

VEG SOUP

COMBO

0+, R .. #0+, R 5 2/0+, R


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TAG LINES

TANGY TOMATO TASTE THE FLAVOR

MAGICAL MIX SERVE THE GOODNESS

BABY CORN NOW THE CHILD IS HAPPY

CHOW MOW MANCHOW MAN CHAHE CHINA

CHUNKY CHICKEN HAVE IT SOME MORE


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COMPETITION ANALYSIS

DOMINATED BY FEW PLAYERS

TOP THREE PLAYER ACCOUNT FOR AROUND 10 OF MARKET

VOLUME

HINDUSTAN UNILEVER 'KNORR(

NESTLE INDIA 'MAGGI(

CAPITOL FOODS 'CHINGS(


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MARKET SI%E

20## 20#2 20#

0

50

#00

#50

200

250

$00

$50

183

228

300


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FLAVOUR PREFERENCE IN THE MAR

Flav!" H#$"a"%&' 2(11 2(12 2(1)

T3,83 # # #

S>


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LOCATION ADVANTAGES

CENTRAL LOCATION

TROPICAL CLIMATE

LOW MAN POWER COST

LOW LAND COST


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SWOT ANALYSIS

S84


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STP ANALYSIS

S


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PEST ANALYSIS

P39686@9G33:


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. PS

P46@6+M4


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MARKETING SURVEY

AGE GROUP PREFERENCE


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WHAT MATTERS MORE TO CUSTOME


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WHO ARE THE PREFERRED CUSTOME


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DO THEY PREFER THE SAME BRAND


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BRAND RECALL AND FUTURE TREN

NON ONION AND NON GARLIC SOUPS FOR JAINS

THERE IS A LARGE POTENTIAL IN RURAL MARKET

INTRODUCING FICTITIOUS CHARACTER WHO CAN CONNECT

WITH KIDS FOR BETTER BRAND RECALL


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thankyou

marketingpresentation on a company created by own

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