marketing&pr with limited budget 14 07 09
TRANSCRIPT
where jobs come true
where jobs come true
where jobs come true
Barak Paz Tal
Internet & Mobile Entrepreneur
Co founder,
www.MeiJob.com ; www.JiPingMi.com
Tel:131-266-18047
Email: [email protected]
Linked in Groups: Jobs in China, Recruiting in China
Profile - http://www.linkedin.com/in/barakpaztal
FaceBook Group : Careers in Beijing
3
where jobs come true 4
where jobs come true
Business Model
Job seekersEmployers
Job seekers
Employers
EmployersJob Seekers
Job board websites
Job seekers
Employers
Employers
Job board websites Job board
websites
5
where jobs come true
1,000,000+ Job ads from the last 60 days.
2,500,000+ Monthly visits
190+ Websites feeding Meijob's database.
17 Team members.
#1 Job-search engines in China.
Meijob's Current Situation
6
where jobs come true 7
Agents
Listing websites
Property owners
Property seekers
JiPingMi.com
Property owners
Property seekers
Agents
China’s number one Property search engine
where jobs come true 8
2,000,000+ property listings.
1,000,000+ Unique Monthly visits.
400,000+ Registered Users.
100+ Websites feeding Jipingmi’s database.
Jipingmi’s current situation
where jobs come true
where jobs come true 10
where jobs come true 11
where jobs come true 12
where jobs come true
• Meijob.com
• Google.com
• Baidu.com
• JiPingMi.com
• Crocs
• Jennylous
13
where jobs come true
• Prefer free media on paid
• Prefer digital on traditional
• Concentrate your budget on 1-3 media channels.
• Let go of TV, Print, Radio or outdoor…
14
where jobs come true
• Who use email on a daily basis?Please raise your hands
• Almost 100% use it.
• It’s free
• It is easy to collect from your customers
• Basis for constant communication and customer relationship
15
where jobs come true
• Who is a member of at least one social net work? Which one?
• Build a great network via Linkedin, Xing & Facebook.
• Create great product or service
• Build groups around your product or service
• Write blogs or connect with bloggers in your space.
16
where jobs come true
• Start with Google Adwords
• Read Perry Marshall hand book
• Consult professionals because you can pay between 2RMB to 0.07 RMB per Click…
• Learn SEO if you have enough budget. If you do it is the best ROI you can get…
17
where jobs come true
• Ultimate Guide to Google Adwords: How to
Access 100 Million People in 10 Minutes –
Perry Marshall
• The Tipping Point by Malcolm Gladwell
• The Irresistible offer by Mark Joyner will
help you design your landing page and email
• The Fall of Advertising and the Rise of PR
by Al Ries and Laura Ries
18
where jobs come true 19
where jobs come true