marketing_plan for pineapple_juice
DESCRIPTION
This presentation describes how a marketing plan is designed for pineapple juice. This will really help the marketing students who want to develop a marketing plan for launching a new product like any juice that is less common in Bangladeshi Market.TRANSCRIPT
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Group Members
Md. Enamul Haque Rakib Milton Kumar Guria Rubayet Islam
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Pineapple Juice
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Our mission is to deliver qualitative and innovative product with outmost Integrity
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Largest share of the market
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Target Client
Every single group in the society
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Place
Dhaka, Chittagong Sylhet Barisal Rajshahi Khulna Rangpur
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Source of collection
Chittagong, Sylhet, Modhupur etc
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Juice Ingredients Pineapple Water Sugar Xanthan Gum Citric Acid Vitamin A Vitamin C Sodium Benzoate Preservatives Pineapple Flavor
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Product Category
Junior Juice Pack (120ml) Normal Pack(250ml) Medium Pack (500ml) Family Pack(1ltr)
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Personal promotion, Sponsorship Electronic Media Print Media Social Media Online Media
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Distribution
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Machinery
Juice extortion machine, Pasteurizer machine, The juice mixing Machine, Bottle washing, filling, machine
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Availability of raw material Less competition Partnership with BRAC & Grameen Bank Most developed Technology Low price Attractive & compatible packet
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Market uncertainty Weak infrastructure Less efficient worker Political instability
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Market Research
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Research Findings
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