marketingplan · cinema*paci0ic*marketing*needs*!to’improve’visibility’in’...
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Marketing Plan Cinema Pacific Film Fes.val
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Cinema Paci0ic’s Audience
65%
35%
Gender
man
woman
5%
50%
10%
35%
Age
13-‐18
19-‐25
26-‐59
60+
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Cinema Paci0ic’s Audience
1000 2000 4000
8400
2010 2011 2012 2013
Numbers of Audience
*Approximate
Film Lovers AAD
Focusing na.ons demography
Cinema studies
Journalis Studies
Arts Major
Types
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Cinema Paci0ic Marketing Needs
¡ To improve visibility in Eugene and Springfield communi.es ¡ To discover more social media mediums ¡ To create an visually archive
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marketing strategies 1 Partnership with local hotels Improve visibility in Eugene and Springfield communi.es
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¡ Hotels:
1. Informa.on desk
2. Discount in room rate
3. “What’s hot in town”
¡ Cinema Pacific
1. Create a hotel map in Cinema Pacific’s brochure
2. Hotel guests can get student price .ckets
3. The invited guests will stay in the hotel.
marketing strategies 1 Partnership with local hotels
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marketing strategies 2 Discover more social media mediums ¡ Currently
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marketing strategies 2 Instagram ¡ Create an Instagram account
¡ Use hashtags to draw users and gain more followers.
¡ Follow mainstream film fes.vals to connect more audience that interes.ng in film fes.vals.
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marketing strategies 3 Visually archive ¡ Set up a placeStorie webpage
¡ A geography map that can show the focused na.ons every years.
¡ Join the art learning and educa.on
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Implementation requirements
• Communica.on with the hotels • Staffs partnership
• Photography skill • Staff who understands how to speak instagram
• Time • staff PlaceStories
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Desired outcomes
• Partner with 20 hotels • Gain tourist audience Partnership
• 1,000 followers for the first year • Double the number for the next year Instagram
• Enrich the historical background of Cinema Pacific • for future programmer • for the audience who interes.ng in study the Cinema Pacific’s background
PlaceStories