marketingmanagementmcqsforquizesandexam

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MARKETING MANAGEMENT MCQS FOR QUIZES AND EXAM

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Question # 1 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is a type of price discrimination in which price varies according

to quantity sold?

Select correct option:

Forth degree price discriminationThird degree price discrimination

Second degree price discrimination

First degree price discrimination


Which of the following is an activity of attracting public attention to a product or

business, as by paid announcements in the print, broadcast, or electronic media?


Sales promotion

Publicity

Advertising

Personal selling


Which of the following is an example of indirect selling?


B2B sellingDoor-to-door selling

Face-to-face selling

Telemarketing


A company designs the product with little or no input from customers, the company is

practicing which of the following concept?


2/9


Select correct option:Product concept

Marketing concept

Selling conceptProduction concept


Which of the following is the price which company receives after accounting for

discounts, allowances, promotions, and other incentives?


PremiumCooperative

Effective

Efficient


The label on a soft drink can read "cool and refreshing." For what reason are these wordsused?

Select correct option:To encourage multiple purchases

To provide informationTo promote the product

To satisfy legal requirements


Cost that vary directly with the level of production are referred to as _____.


Fixed cost

Unit costTotal cost

Variable cost


Which of the following consists of short-term incentives to encourage the purchase orsale of a product or service?

Select correct option:Publicity


3/9


Sales promotionAdvertising

Direct marketing


Which of the following is a part of the media that is specially designed to reach a verylarge or the whole population of a country?


InternetElectronic media

Mass media

Publicity


Cash cows are SBU's that typically generate:


Large amounts of cashA lot of competition

Large awareness levels but few sales

Problems for product managers


Penetration price is used by the companies in the market where the demand of the

product is:


Less elasticInelastic

Elastic

More elastic


When a firms average total cost equals price at the profit-maximizing output, it is knownas:

Select correct option:Abnormal profit

Average profit

Normal profitEconomic profit


4/9


5/9


Select correct option:Business markets

Global markets

Consumer marketsGovernment markets


A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of

the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600,

000 for raw material consumed. The variable cost for the company is:


500000600000

700000

720000


Which one of the following BEST describes the human need?


FoodFrench-fries

BurgerPizza


Financial summary of a marketing plan includes all EXCEPT:


Pro-forma income statement

Month-by-month agenda

Breakeven analysisAssumptions


6/9


1. Which of the following markets involve decisions such as: what country to enter in,

how to enter, how to adopt their product and services, and how to price?

a. Consumer markets

b. Business marketsc. Global markets

d. Government markets

2. Pictures and specification of product are added in which of the following part of the

marketing plan?

a. Financial summary

b. Executive summary

c. Situation analysisd. Appendix

3. Which of the following is known as a set of marketing tools used by the firm to pursue

its marketing objectives in the target market?

a. Marketing mixb. Promotion mix

c. Product mix

d. Offering mix

4. Needs become _________, when they are directed towards a specific object

a. Actual needs

b. Wants

c. Satisfactions

d. Demands

5. Market oriented firms focus on:

a. Customers

b. Distributors

c. Retailersd. Wholesalers

6. Which of the following is a supportive service?

a. Packagingb. Labeling


7/9


8/9


c. Media

d. Promotion

13. The decisions regarding bundling of a product are related to:

a. Productb. Price

c. Distribution

d. Promotion

14. Decisions regarding covering area of a product are included in which of the following

marketing strategy of a market plan?

a. Product

b. Pricing

c. Promotion

d. Place

15. Which of the following is NOT a component of a marketing plan?

a. Environmental analysis

b. Marketing advantages

c. Executive summary

d. Implementation

16. Which of the following is NOT a type of vertical integration?

a. Backward vertical integrationb. Forward vertical integrationc. Balanced vertical integration

d. Unbalanced vertical integration

17. Financial summary of a marketing plan includes all EXCEPT:

a. Assumptions

b. Breakeven analysisc. Month-by-month agenda

d. Pro-forma income statement

18. In which of the following marketing strategy companies develop the brand name,

brand image and product portfolio analysis?

a. Product

b. Pricingc. Promotion

d. Distribution


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19. Which of the following is usually the target of a market challenger?

a. Market follower

b. Market leader

c. Market nicher

d. Market segment

20. Which of the following market dominance strategy involves less risk of competitive

attacks?

a. Leaders

b. Challengersc. Followers

d. Nichers

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