1. Marketing 101Its not ROCKET SCIENCE unless you are marketing ROCKETS!

2. Marketing Bridge Connect buyers and sellers Exchanges (purchases) Process Goods (tangible) Services (intangible) 3. Important Skills Business Law Communications Consumer Relations Economics Emotional Intelligence Entrepreneurship Finance Analysis 4. More Important Skills Human Relations Management Information Management Business Operations Professional Development Strategic Management 5. Add Value Economists talk about usefulness utility We pay more for things that are more useful Making products more useful adds value Dont market cheap stuff add value 6. Add Value/Utility Form: Do you want a dead cow or do you prefer a charbroiled T-Bone Steak? Place: Hard to sell air conditioners in Alaska. Texas, not so much so Time: Hard to sell X-mas ornaments in March 7. Add Value/Utility Possession: New clothes are useful until we own them Information: Dont assume people understand your product educate & motivate 8. Markets Buyers & Sellers Consumer markets, personal use, end-users Industrial Markets, business-to-business Each of these 2 require different strategies/plans 9. 4 Ps of Marketing