Five Things Technologists Need to Know About Marketing

September 25, 2010

Monica Harrington

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1. Advertising is not marketing.

(For years, we never advertised Picnik.)

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2. Product passion and vision should be married to marketing.

When Mike told me Valve was going to do a B game, I said NOOO.

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3. Marketing starts with scoping the business opportunity.

Your original idea may change, but you’ve still got to IMAGINE “someone” who will pay for it.

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4. Get help in hiring a marketer from a marketer you trust.

This town is full of people who’ve worked at great companies…..

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5. You can’t be too obsessive about making users happy.

Besides they’ll often have better ideas than you will.

What’s your story?