marketing your business to hit the right target
DESCRIPTION
Owning and operating a small business is hard work and beneficial for most. Sometimes we get so wrapped up in the development process and providing services and products, that we tend to forget the importance of marketing. How important is it to market your business and it products or services? Marketing contributes a great deal to your company’s identification and success no matter if you are trying to obtain local clients, certifications, partnerships, or bids. Proper marketing goes beyond what you are selling, and this workshop will provide you with the tools needed to professionally market your business. Lead by Mea M. Hampton, a small business owner of a D/M/WBE & 8a certified company, she teach you invaluable information on the importance of developing professional marketing materials for your small business.TRANSCRIPT
Marketing Your Business to Hit the Right Target!
Presented By:Mea M Hampton
President of NGDBS
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Workshop Agenda
The purpose of marketing.
Defining your marketing identity.
What goes on behind the scenes of marketing?
Useful materials for marketing.
Marketing on a budget tips & tricks.
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What is Marketing?
The management process through which goods and services move from concept to the customer. (Businessdictionary.com)
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Purpose of Marketing?
Attract attention and create interest in your product or service.
• 4 P’s of Marketing• Product (or Service)• Place• Price• Promotion
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Purpose of Marketing
Product (or Service)• Presentation/ Experience• Benefits/ Needs Met
Place• Where do they buy your product or service?• Your service versus your competitors
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Purpose of Marketing
Price• What is the value of your product/ service?• Competitor’s Price• Price Sensitive Customer’s
Promotion• How will you reach your target market?• Best time to promote.
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Your Marketing Identity
Ability to create an image for a product or service in the eyes of customers.Focused around your brand.
• Who you are?• What you represent?• How are you different from your competitors?
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Your Marketing Identity
Understand your ideal/ target client.
Characteristics• Unique• Repetition• Consistency• Memorable• Clear• Honesty• Professional
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Your Marketing Identity
AIDA Model
Attention Interest
DesireAction
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Your Marketing Identity
Value Proposition A business or marketing statement that summarizes why a consumer should buy a product or use a service. (Investopedia.com)
• Promise of Value to be delivered• Part of a business strategy• VP Builder
• Market• Value Experience or Customer Service• Offering• Benefits• Alternatives• Proof
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Your Marketing Identity
Value Proposition Canvas
Gains
Pains
Customer Jobs
Gain Creator
s
Products & Services Pain
Relievers
Customer Segment
Value Proposition
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Behind the Scenes of Marketing
5 Senses for Connection
Internet presence
Customer Service
Professionalism
Networking
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Useful Marketing Materials
Types of Materials• Communication Plan• Flyers• Press Articles/ Kits• Blogs• Power Point Presentations• Logo• Social Network• Attire
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Useful Marketing Materials
Your Focus• Focus on your clients needs.• Provide info on your products/ services.• Designed for your target market.• Motivate the client. (WIIFM)• Include a call to action.
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Marketing on a Budget
Master the Elevator Pitch
• 30 to 60 seconds long• What do you do?• What market do
you serve?• Key selling points.• Call to action
Collaborate & NetworkGive a speech
Utilize Social
Network
Build Relationships
Ask for referrals
Offer Specials
Give it Away
Plan & Research
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Workshop Agenda
The purpose of marketing.
Defining your marketing identity.
What goes on behind the scenes of marketing?
Useful materials for marketing.
Marketing on a budget tips & tricks.
Marketing Your Business to Hit the Right Target!
Presented By:Mea M Hampton
President of NGDBS