marketing with facebook pages
TRANSCRIPT
Marketing with Facebook Pages
Kelly T. Mullaney
• Profile, Group or Facebook page?
• How to create a Facebook page
• Frequent mistakes
• Free and paid tools
• When a Facebook page is not good
Why Faceboook?
• 500.000 users
• People is already there, don’t like to go out
Facebook Profile
• Profiles are for people (Against Facebook TOS)
• Not all your friends is interested in your business
https://www.facebook.com/aluCineFestival
Facebook Profile
Pros:
• You can message your friends, write on their Wall
Cons:
• People has to ask for friendship
• Mixing family & friends with business
• Messaging could be considered spamming
Facebook Groups
• Small groups and families
• You can get invited without permission
• Email notifications “On” by default
• Good for:– Professional groups– Boards– Private groups
Facebook Pages
• It’s like a profile, but for business: – wall– events– photos– questions– apps
• You can ‘Like’ other pages
Facebook Pages
Pros: • Page is indexed by Search Engines• Its publicly accessible • Join with “Like” button• Specific URL• iFrames allows you to create almost anything• You can keep track of traffic (Google Analytics)• Reviews
Facebook Pages
Cons:
• Cannot write in people’s walls
• Facebook is constantly changing
• Need attention, time
Best Practices
Use a photo instead of just the logo
vs
“You can't get social with a logo“Dan Hollins
Best Practices
Give a clear reason why I should like you
Best Practices
•Don’t rely only on your FB page
•When inviting people to Like page, give link
•Don’t sell in your page, Facebook is to connect
•Avoid automatic postings
•Use your profile for personal posts in business & organizations pages
How to promote your Page
• Setup a unique URL– Need a minimum of 25 fans– Cannot be changed– Use keywords
How to promote your FB Page
Use link in your email signature
How to promote your FB Page
Add Like button in website (with faces)
How to promote your FB Page
Promote Facebook Page in business
How to promote your FB Page
• Offers and coupons to Page members
How to promote your FB Page
Network on other pages
Let’s Create a Page!
Tools
• http://www.pagemodo.com
• http://www.iwipa.com
• http://xtremelysocial.com
• http://www.involver.com
• http://fanpageengine.com
• http://appbistro.com
When a Facebook page is not good…
• You are creating a page because everyone says so
• Page is neglected
Resources
www.AllFacebook.com
www.MariSmith.com
www.mashable.com/social-media
www.socialmediaexaminer.com
Thank You!
Kelly T. Mullaney
www.WorkingArtMedia
www.Twitter.com/KellyMullaney
www.LinkedIn.com/in/KellyMullaney
www.Facebook.com/WorkingArtMedia