marketing wins and epics fails from launching 83 startups - trendigital summit 2016
TRANSCRIPT
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Big Marketing Wins (…and Epic Fails)
from Launching 83 Startup
Josh Berry, Co-founderFamily Box and Econic
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Fortune 50089% Gone Since 1955
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What’s Changed?
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The Rise Of The Unicorn Startups
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Startup Juice
It’s not just for breakfast anymore
Photo Credit: Andreas Kambanis
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Insert photo of house
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1 First Sales of New Product or Service
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Solution FocusedVs
Problem Focused
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Wouldn’t it be
great if…?
Don’t you hate it
when…?
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Too Solution Focused!
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Once you know they’ll come, then
you build it.
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InterviewsSurveysLanding PagePre-OrdersConcierge
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ProfHire- Marketplace product – sell as a service first
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Family Box- Interviews, surveys- Concierge product
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Family Box- Interviews, surveys- Concierge product
MVP
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37 Preorders@ $5k
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2 New Marketing Channels
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ExperimentMeasure
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Medium AssumptioneXperiment Success
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#22
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+
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Tap into Vanity + Configure Experience
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E-mail is still kingPlain-text e-mailMisspellingsLinks
10x revenue 12 months
Raised $2M
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Forced Virality
Does the invite make
sense?
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Pregnant wifeProblem focusedValidate => BuildPre-ordersMAX SuccessViralityHow’s your rutabaga?