1. What is marketing? Clarify brand with all audiences Brand Improve fundraising efficiencyProduct (Service)PricePromotionPlace Communicate with donors(Distribution)

2. Non-profit vs marketingBRAND Analyze financials Clarify brand PRODUCT Research donorsCreate new productsIntroduce new featuresMonitor qualityMonitor profitability PackagingPRICE PROMOTIONSet pricesCreate awarenessMonitor competitionSell serviceTrack discounts, couponsObtain donations DISTRIBUTION Monitor channel profitability Customize per channel Retail 3. Non-profit vs marketingLettersDonor KitsTradeshowsEventsToursONE2ONE PresentationsBRAND Analyze financials Clarify brand PRODUCT Research donorsCreate new productsIntroduce new featuresMonitor quality Large mailingsMonitor profitabilityNewsletters PackagingBrochuresPrint adsPRICE PROMOTIONSet pricesCreate awarenessMonitor competitionSell serviceMASSTrack discounts, couponsObtain donations Media relations DISTRIBUTIONHigh reach bloggers Monitor channel profitability Customize per channel SALES Retail InstorePROMOTIONdisplays Pop upCouponsContests storesONLINEWebsiteBlogMobile Social mediaenews site 4. Non-profit Marketing vs FundraisingMajor donors(government, corporations, foundations, major givers)DONORSMove management cycle Tracking touch points Grant applications MANAGESTAFF Fundraising staff 5. Non-profit Marketing vs Fundraising Mass donorsMajor donors(government, corporations, foundations, major givers) ONE2ONEDONORS Touch Points Move managementEvents cycleAsk lettersTracking touch pointsPROMOTION Donor kits Grant applications MASSTouch points Brochures Large mailingsNewsletters Media relations MANAGEAds STAFFON LINE Website Blog/Social mediaMobile site Communications staffFundraising staff 6. Non-profit Marketing vs Fundraising EmployeesMass donorsMajor donorsPublic Advocacy(government, corporations, Volunteers foundations, major givers)Clients/constituents BRANDONE2ONEDONORSTouch Points Move management Events cycle Ask lettersTracking touch points PROMOTION Donor kits Grant applicationsMASS Touch pointsBrochures Clarify+protect imageLarge mailings Newsletters Donor database churn MANAGEMedia relationsRevenue efficiency Ads STAFF ON LINEWebsiteBlog/Social media Mobile site??? staff Communications staffFundraising staff