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MARKETING TWENTY-TWELVE AND BEYOND
AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE
2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER
19-20 OCTOBER 2011 > HILTON SYDNEY
> 22 SPEAKERS > 2 DAYS > LEADING MARKETERS | AWARD WINNING CAMPAIGNS | NEW THINKING> AUSTRALIA’S PRE-EMINENT CONFERENCE EVENT FOR THE MARKETING SECTOR
FOR MORE INFORMATION Tel: 1300 737 445 | Email: [email protected] | Website: www.ami.org.au/2011annual
MARKETING TWENTY-TWELVE AND BEYOND
AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE
2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER
19-20 OCTOBER 2011 > HILTON SYDNEY
Crashing international markets...flat lined in-store retail...two-speed economy…we’ve heard it all before. Marketers are more
aware than most that we are facing a new normal.
Translating this reality into practical strategies is what sets successful marketers apart. The future embodies infinite
possibilities with enough change and uncertainty to challenge the marketing profession to better itself. Globalisation and
fragmentation have created more channels and better targeting and the digital landscape is recreating itself on a minute-by-
minute basis.
Innovation in marketing is less about preparing for the future and more about shaping it. This year’s 2011 annual conference
features a stellar line-up of speakers talking about:
> Brand: from world-class management strategies to the power of design
> Strategy: the role of co-creation, principles of cross channel marketing, and opportunities for automating marketing
> Customers: connecting and communicating with simplicity, improving targeting, and understanding the ‘green’ motivation
> Trends: how marketing has changed, today’s media landscape, and the impact of female purchase power
Hear from industry experts on whether social media is driving rather than supporting our agendas, where public affairs has a
role to play, the dynamics of a part-art-part-science profession and more. The conference includes a Q&A session on retail
marketing, arguably one of the sectors facing the greatest challenges and the most pressing need for reinvention. The 2011
conference is your ideas incubator, positioning you to improve your marketing return on investment.
Join renowned radio and television presenter Glenn Wheeler, the evening’s MC, as we award the organisations and
marketers who have achieved extraordinary success from innovative and effective marketing practices at the gala awards
dinner on 19 October, celebrating the 2011 National Awards for Marketing Excellence. The evening will announce the winner
of the prestigious 2011 Australian Marketing Institute Marketing Program of the Year, Sir Charles McGrath Award and Certified
Practising Marketer of the Year.
I look forward to seeing you there,
Lee Tonitto FAMI CPM Chair
Australian Marketing Institute
FOR MORE INFORMATION Tel: 1300 737 445 | Email: [email protected] | Website: www.ami.org.au/2011annual
MARKETING TWENTY-TWELVE AND BEYOND
AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE
2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER
19-20 OCTOBER 2011 > HILTON SYDNEY
Conference Day 1 | Wednesday 19 October 2011 | Ballroom
8.15 am Arrival and Registration
8.30 am Opening Address from Conference Chair
Morning Presentations
8.40 am Mark Ritson AMAMI CPM, Associate Professor of Marketing at Melbourne Business School and Visiting Professor MIT Sloan School of Management, US
Brand Management 2012: The Seven Challenges of World Class Branding
9.35 am Hans Hulsbosch, Managing Creative Director, Hulsbosch Communication by Design
Design at Centre Stage
10.20 am Morning Tea
10.40 am Jarther Taylor AMAMI, Group Marketing Executive Global Business Services, IBM
Wagging the Dog: Is Social or are CMOs Driving the Agenda?
11.20 am Andy Lark, Chief Marketing Officer, Commonwealth Bank
The End of Marketing as we Know it: Five New Ps of Marketing
12.00 pm Lunch Sponsored by Exact Target
Afternoon Presentations
1.00 pm Michael Branagh, Director of Powered, Nine Entertainment Co
Televison, it’s more Influential Today than its Ever Been. Why?
1.40 pm Rhys Hayes, Founder and Managing Director, IE Agents of Change
Connecting in the Age of Disruption. Why Communicating with Customers on their Terms isn’t that Hard.
2.20 pm Sally Loane, Director of Media and Public Affairs, Coca Cola Amatil
The Role of Media and Public Affairs in Marketing: How to Integrate Strategies and Manage the Risks
3.00 pm Afternoon Tea
3.20 pm Dr Colin McLeod AMAMI, Executive Director, Australian Centre for Retail Studies, Department of Marketing, Monash University
The Re-rise of the Green Consumer
4.00 pm The Future of Retail and how it Effects Marketers Q&AFacilitator: Tim Burrowes, Editor, Mumbrella
Panellists: Dr Colin McLeod AMAMI, Executive Director, Australian Centre for Retail Studies, Department of Marketing, Monash UniversityDavid Rumbens, Partner, Deloitte Access EconomicsDean McEvoy, Chief Executive Officer and Co-Founder, SpreetsIan Alwill, Executive Director, Group Marketing and Communications, Nestle OceaniaJennifer Cook, National Customer Experience Manager, AMP Capital Shopping Centres at AMP Capital Investors Kelly Baker-Jamieson, Managing Director, Edible Blooms
4.40 pm Closing Comments from the Conference Chair
4.50 pm Networking Drinks served in the exhibition space
7.15 pm Pre-Dinner Drinks served in the exhibition space on Level 3
7.45 pm 2011 Awards for Marketing Excellence Gala Presentation
Dinner in the Ballroom
Featuring 80s tribute band Stand and Deliver Sponsored by Southern Cross Austereo Ribbon Gang, Arid Zone
Australian Marketing Institute
The Australian Marketing Institute is
the country’s peak organisation for
marketing professionals, representing
practitioners nationally across all
marketing functions and industries.
Since its establishment in 1933,
the Institute has evolved to meet
the changing needs of marketers
establishing strong links with business,
academia and government to become
the voice of the marketing profession.
The Institute’s leadership role in
advancing the marketing profession
has resulted in the Certified Practising
Marketer (CPM) accreditation
as a practising benchmark; the
establishment of a Code of Professional
Conduct; and the move toward defined
practicing standards for marketers.
For more information about
Australian Marketing Institute
professional, corporate or student
membership, or the CPM Program
contact:
Australian Marketing Institute
Membership Services
GPO Box 5295
Sydney NSW 2001
Tel: 1300 737 445
Fax: 1300 131 468
Email: [email protected]
Website: www.ami.org.au
FOR MORE INFORMATION Tel: 1300 737 445 | Email: [email protected] | Website: www.ami.org.au/2011annual
MARKETING TWENTY-TWELVE AND BEYOND
AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE
2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER
19-20 OCTOBER 2011 > HILTON SYDNEY
Conference Day 2 | Thursday 20 October 2011 | Ballroom
8.30 am Arrival and Registration
8.55 am Opening Address from Conference Chair
Morning Presentations
9.00 am David Rumbens, Partner, Deloitte Access Economics
Economic Challenges: The Rise of the Cautious Consumer
9.45 am Nick Adams, Director One to One Marketing, Telstra
Marketing: Art, Science or Both?
10.30 am Morning Tea
10.50 am Mark Veyret FAMI CPM, Global Business Development Leader, Global Private Company Services, PriceWaterhouse Coopers
B2B Game-Changer: The Co-Creating Company of the Future
11.30 am Scott Doughty, Manager Partnerships, ExactTarget Asia Pacific
A Field Guide to Cross Channel Marketing: Email, Mobile, Social and Websites
12.10 pm Lunch
Afternoon Presentations
1.10 pm Stuart Bartram, Director, LinkedIn Marketing Solutions Australia and New Zealand
The New World of Communication: Top Strategies for Marketers to Engage Professionals
1.45 pm Bruno Fiorentini Junior, General Manager, Consumer and Online, Microsoft
The Future of Digital Media: An Outlook on Media Trends
2.25 pm Linda McGregor, Business Principal, All About Eve
The Continuing Rise of Female Purchase Power: Do You “Get It”?
3.05 pm Afternoon Tea
3.20 pm David Chalke, Leading Social Analyst, AustraliaSCAN
She Might Be Right
3.55 pm Rod Grigson, Consultant, LeadStreet Automating the Marketing Function: Why, What and How
4.35 pm Closing Comments from the Conference Chair
4.40 pm Networking Drinks served in the exhibition space
Conference Venue
The Annual Conference and Awards
for Marketing Excellence will be held at
Hilton Sydney
488 George Street
Sydney NSW 2000
Tel: +61 2 9266 2000
With exceptional facilities for business
or leisure, Hilton Sydney is superbly
located right in the heart of the city,
with magnificent views and convenient
access to Sydney’s favourite attractions,
including Darling Harbour, Sydney
Harbour Bridge and Bondi Beach.
The Hilton Sydney hotel is located
on George Street, close to shopping,
entertainment and corporate offices.
Just 30 minutes from Sydney
International and Domestic airports and
only 50m from Town Hall Station, Hilton
Sydney is ideally located for business
or leisure.
Conference Accommodation
The conference room rate is $329 and
bookings are directly with the venue by
calling Reservations on 02 9266 2000.
Please quote “Australian Marketing
Institute Conference”.
FOR MORE INFORMATION Tel: 1300 737 445 | Email: [email protected] | Website: www.ami.org.au/2011annual
MARKETING TWENTY-TWELVE AND BEYOND
AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE
2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER
19-20 OCTOBER 2011 > HILTON SYDNEY
Andy Lark, Chief Marketing Officer, Commonwealth Bank
Bruno Fiorentini Junior, General Manager, Consumer and Online, Microsoft
Dr Colin McLeod AMAMI, Executive Director, Australian Centre for Retail Studies, Department of Marketing, Monash University
David Chalke, Leading Social Analyst, AustraliaSCAN
David Rumbens, Partner, Deloitte Access Economics
Dean McEvoy, Chief Executive Officer and Co-Founder, Spreets
Hans Hulsbosch, Managing Creative Director, Hulsbosch Communication by Design
Ian Alwill, Executive Director, Group Marketing and Communications, Nestle Oceania
Jarther Taylor AMAMI, Group Marketing Executive Global Business Services, IBM
Jennifer Cook, National Customer Experience Manager, AMP Capital Shopping Centres at AMP Capital Investors
Kelly Baker-Jamieson, Managing Director, Edible Blooms
Linda McGregor, Business Principal, All About Eve
Mark Ritson AMAMI CPM, Associate Professor of Marketing at Melbourne Business School and Visiting Professor MIT Sloan School of Management, US
Mark Veyret FAMI CPM, Global Business Development Leader, Global Private Company Services, PriceWaterhouse Coopers
Michael Branagh, Director of Powered, Nine Entertainment Co
Nick Adams, Director One to One Marketing, Telstra
Rhys Hayes, Founder and Managing Director, IE Agents of Change
Rod Grigson, Consultant, LeadStreet
Sally Loane, Director of Media and Public Affairs, Coca Cola Amatil
Scott Doughty, Manager Partnerships, ExactTarget Asia Pacific
Stuart Bartram, Director, LinkedIn Marketing Solutions Australia and New Zealand
Tim Burrowes, Editor, Mumbrella
For additional details regarding conference presenters visit the conference website at www.ami.org.au/2011annual
© 2011 AUSTRALIAN MARKETING INSTITUTE
ABN 30 000 026 586
Artwork creative: GREY Group
Brochure design: Kandure Design Enterprise
Value Creation Through Marketing
Major Sponsors
Awards Dinner Sponsors
Annual Conference Sponsors
FOR MORE INFORMATION Tel: 1300 737 445 | Email: [email protected] | Website: www.ami.org.au/2011annual
Australian Marketing Institute ABN 30 000 026 586
All prices inclusive of GST. This form constitutes
a Tax Invoice upon receipt of payment.
Confirmation of your registration and receipt
will be sent via email. Please ensure you have
provided your email address details. Registrations
without payment will not be processed.
Delegates must sign the form to validate the
registration. Should you be unable to attend, a
substitute delegate is always welcome at no
extra charge. Alternatively, a full refund, less a
$164 (including GST) service charge, will be made
for cancellations in writing (email or fax) up
to two (2) weeks prior to the event.
ONSITE REGISTRATIONS
Name badges and conference proceedings can
be collected from the registration desk from 8.30
am on each day of the conference.
INSURANCE
Registration fees do not include personal, travel
or medical insurance of any kind. Attendees are
advised when registering for the conference
and booking travel that a travel insurance policy
be taken out to cover loss, cancellation, medical
cover, etc for any reason. The Event Managers
do not take any responsibility for any attendees
failing to insure.
PRIVACY CLAUSE
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may be made available to sponsors and
exhibitors at this event for marketing purposes.
If you do not wish this to happen, please indicate:
[ ] I do not wish to have my details made
available to sponsors/exhibitors at this event.
This event may be photographed and filmed
for the promotional purposes of the Australian
Marketing Institute. The images may be used in
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by the general public. If you have any questions
please contact the events team at the Australian
Marketing Institute via email [email protected]
DISCLAIMER
The information contained in this publication is
correct at the time of printing. The Australian
Marketing Institute reserves the right to alter or
delete items from the program as circumstances
dictate and takes no responsibility for any errors,
omissions and changes.
AUSTRALIAN MARKETING INSTITUTE CERTIFIED
PRACTISING MARKETER PROGRAM
CONFERENCE: 8 hours (per day)
FULL ATTENDANCE at the two day
conference and workshop is a total
16 hours Professional Development
How to Register
Email: [email protected]
Online: www.ami.org.au (Individual registrations only)
or complete the registration form
Fax: 1300 131 468
Mail: 2011 Annual Conference
Australian Marketing Institute
GPO Box 5295 Sydney NSW 2001
Your Details Please use a separate form for each delegate. This form may be photocopied.
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Choose Your Registration The CPM rate is for AMI Members who have qualified for and attained Certified Practising Marketer [CPM] Status.
2011 ANNUAL CONFERENCE & AWARDS DINNER AMI CPM AMI MEMBER NON MEMBER
2 DAY CONFERENCE* [ ] $1095 [ ] $1195 [ ] $1395
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BUSINESS ATTIRE DRESS CODE APPLIES.
MARKETING TWENTY-TWELVE AND BEYOND
AUSTRALIAN MARKETING INSTITUTE 2011 ANNUAL CONFERENCE
2011 NATIONAL AWARDS FOR MARKETING EXCELLENCE GALA DINNER
19-20 OCTOBER 2011 > HILTON SYDNEY