marketing & training division
DESCRIPTION
Marketing & Training Division. Reported by TRƯƠNG QUẾ HƯƠNG. Marketing Department. Agenda. Performance Introduction. I. II. Q4 Incentives. 1. PERFORMANCE INTRODUCTION. Premium & PFYP. 28% growth rate than 8th WKM. PERFORMANCE INTRODUCTION. PFYP Trend. 3. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/1.jpg)
Marketing & Marketing & Training Training DivisionDivision
Reported byReported by
TRƯƠNG QUẾ HƯƠNGTRƯƠNG QUẾ HƯƠNG
![Page 2: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/2.jpg)
Marketing Marketing DepartmentDepartment
![Page 3: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/3.jpg)
1
II Performance Introduction
Agenda
IIII Q4 Incentives
![Page 4: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/4.jpg)
PERFORMANCE INTRODUCTION
Premium & PFYP
9th WKM 2010(1~9)
Prem PFYP Prem PFYP
Total(Billion) 9.1
6.02(70%)
50.734.5
(56%)
28% growth rate than 8th WKM
![Page 5: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/5.jpg)
3
PFYP Trend
PERFORMANCE INTRODUCTION
![Page 6: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/6.jpg)
5
Headcount Trend
PERFORMANCE INTRODUCTION
Part timePart time
Full timeFull time
5,4105,410TOTALTOTAL
![Page 7: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/7.jpg)
PERFORMANCE INTRODUCTION
Recruitment and Promote
PROMOTEDPROMOTED SAS SAS
New IANew IA
![Page 8: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/8.jpg)
FIRST MONTH IA 1 POLICY RATIO
![Page 9: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/9.jpg)
PERFORMANCE INTRODUCTION
Average Productivity (M) Target 5mil
![Page 10: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/10.jpg)
INCREASE SM PERSONAL SALES
Target 60%
![Page 11: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/11.jpg)
CONCLUSIONCONCLUSION
•PFYP grows strongly (increases 28%) due
to the end of Q3 Singapore trip.
•Full time productivity also improve a lot.
•First month IA production is becoming
stable.
•SM personal sale is becoming better, so we
continue to encourage SM to improve their
personal sales.
PFYP
Head-count
• We continue to recruit more new agents and
have a lots of promoted agents in 9th WKM
![Page 12: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/12.jpg)
1
IIII
AGENDA
Q4 INCENTIVE
![Page 13: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/13.jpg)
1)Fast-track promotion bonus
2)Recruitment bonus2.1. Increase income
“Sôi động mùa tuyển dụng cùng Cathay”
““RECRUIT RECRUIT MORE, EARN MORE, EARN
MORE”MORE”
2.2. Lucky draw
![Page 14: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/14.jpg)
SM PRODUCTION MODEL
SM production(including
personal sales)
Personal sales
Recruit/ month
Bonus/ month(VND)
50MPFYP 8M PFYP 2 Active IA* 4.000.000
NEW IA ACTIVE RATIO
WKM 10WKM 11WKM 12WKM
New IA ≥15 ≥15 ≥15
Active ratio 35% 38% 40%
Bonus for BM 3.000.000 3.000.000 3.000.000
![Page 15: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/15.jpg)
Training Training DepartmentDepartment
![Page 16: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/16.jpg)
OUTLINE
THIS MONTH ACTIVITIES
NEXT MONTH
PLAN
![Page 17: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/17.jpg)
THIS MONTH ACTIVITIES
CONDUCT BASIC TRAINING COURSES CONDUCT BASIC TRAINING COURSES
CHECKING BLUE CARD ( CUSTOMER CARD)CHECKING BLUE CARD ( CUSTOMER CARD)
TRAIN BDO TO BE PART-TIME TRAINERSTRAIN BDO TO BE PART-TIME TRAINERS
COACHING NEW TRAINERS COACHING NEW TRAINERS
SHOOTING FILMS ABOUT TOP SALESSHOOTING FILMS ABOUT TOP SALES
![Page 18: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/18.jpg)
THIS MONTH ACTIVITIES
402
198
7963 34
![Page 19: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/19.jpg)
THIS MONTH ACTIVITIES
![Page 20: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/20.jpg)
SHOOT FILM ON TOP SALES
NGUYEN THI HUONG TUYEN0100119364
62.7 mil
PFYP
62.7 mil
PFYP
![Page 21: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/21.jpg)
CHECKING BLUE CARD
THURSDAY
1ST Working Week
3rd Working Week
Thẻ thông tin khách hàng Ngày Tháng Năm
Đại lý:
Họtên
Tên :Nam
NữNgày sinh: Số CMND:
Nữ
Đơn vị công tác
Nghề nghiệp:
Hoàncảnh sống
Chỗ ở (Cao cấp, bình thường, tự có, thuê mướn) chung cư, nhà của công tyNơi khác ( )
Chức vụ
Quê quán
Địa chỉ-Số đt
Người thân
Họ tên Bí danh Ngày sinh Số CMND Quá trình quen biết
Qua bạn bè, người thân, khách hàng, giới thiệu, tự làm quen , khác ( )
Sở thích, sở trường…
Tình trạng hợp đồng
Công ty Người được bảo hiểm Năm bảo hiểm Thời gian bảo hiểm
Số tiền bảo hiểm
Phí bảo hiểm Thông tin về Vợ/chồng
Hiện đang đi làm?
Có Không
Có mong muốn tìm công việc hay không?
Có Không
![Page 22: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/22.jpg)
BDO/SM/ PRE-BM
TRAINER
THIS MONTH ACTIVITIES
![Page 23: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/23.jpg)
TrainThe
Trainers
![Page 24: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/24.jpg)
NEXT MONTH PLAN
COACHING FOR NEW TRAINERSCOACHING FOR NEW TRAINERS
JOIN AGENCY MEETING
BASIC COURSES & ADVANCED COURSES BASIC COURSES & ADVANCED COURSES
SHOOT FILM ABOUT THE WHOLE TRAINING PROGRAM PA & FFC
FILM ABOUT TOP SALE AGENTS FOR MOTIVATION IN AGENCY
SUPPORT HAI PHONG OFFICE
![Page 25: Marketing & Training Division](https://reader035.vdocuments.us/reader035/viewer/2022062222/56815265550346895dc09943/html5/thumbnails/25.jpg)