marketing toolkit - baldwin realtors · • flyer templates • social media graphic templates ......
TRANSCRIPT
Marketing Toolkit
BaldwinRealtors.com
2
TABLE OF CONTENTS
TOOLKIT COMPONENTS:
• Rack Card Template • Print Advertising Templates • Flyer Templates• Social Media Graphic Templates• Digital Advertising Templates• Website Graphic Templates• Email Signature Templates• Logos
1
2
3
4
5
6
7
8
This marketing toolkit is designed to provide members of Baldwin Realtors with marketing guidance and co-branding tools that will help build brand awareness for Baldwin Realtors. The marketing materials may be used year-round as a supplement to a Realtor’s individual marketing efforts to increase credibility and help buyers and sellers understand the value of working with a licensed Realtor.
3
DOWNLOAD AND CUSTOMIZATION INSTRUCTIONS
1
2
3
4
5
POWERPOINT FILESClick to download the PowerPoint version of the file you wish to customize on the Toolkit webpage.
Open file from the downloads folder if it does not open automatically.
Customize all editable boxes with your information by simply clicking and typing.• *Tip: If your name or email address do not fit, decrease the font size or expand the box slightly
to create enough space. Make sure to re-center the text by dragging the entire box back to the center (look for the red dotted line indicating the box is centered).
In the image boxes, double click to edit and place your brokerage’s logo (select a jpg or png file). • *Some files will have a space for your headshot or another real estate related image.
After saving the file, go to File > Export and then save the file as a PDF (best for printing) or jpg or png (best for digital use).
Right Click Image
Replace this with Brokerage logo
4
DOWNLOAD AND CUSTOMIZATION INSTRUCTIONS
1
2
3
3
4 4
5
PDF FILES*Adobe version 2018 and above is needed to fully customize the PDF version of these files. PowerPoint is available for members who do not own this software.
Click to download the PDF version of the file you wish to customize on the Toolkit webpage.
Open file from the downloads folder if it does not open automatically.
Customize all editable boxes with your information by simply clicking and typing.
In the image boxes, click to edit and place your brokerage’s logo (select a jpg or png file).
After saving the file, go to File > Export and then save the file as a PDF (best for printing) or jpg or png (best for digital use).
Click Image
5
RACK CARD TEMPLATE
This rack card can be co-branded and used as an introduction to your buyers or sellers, at open houses and any other event. This marketing piece helps create consistent messaging about Realtors and the real estate profession, the process and the value licensed Realtors provide to buyers and sellers.
Editable
Editable Editable
FRONT BACK
REAL Advocate
REAL Advisor
REAL Expert
ONLY a REALTOR®
www.brokerage.website.com
Name REALTOR®
From Search to Sale — A REALTOR® guides you through
every step of the real estate process.
Work with a Baldwin County REALTOR® and work with...
A REAL person who lives and works in Southern Alabama and who stands with you through every
step of the real estate process.
REAL
www.baldwinrealtors.com
- Expert in Southern Alabama real estate and what’s unique about our area
- Advisor who guides you through the process and the details
- Advocate who has your back throughout the transaction
insert brokerage logo
START your home search at
6
PRINT ADVERTISING TEMPLATES
For any member that utilizes paid advertising to reach their buyers or sellers, print advertising templates were created and customized for co-branding. These templates help create consistent marketing about Realtors and the real estate profession, the home buying and selling processes and the value licensed Realtors provide to buyers and sellers.
Editable
Editable
I’m a REALTOR®I understand Baldwin County real estate because I live and work here. I’ll be beside you
through every step of the process — from search to sale.
AdvocateAdvisor
a REAL
Expert
START your home search at www.baldwinrealtors.com
Name REALTOR®
insert brokerage logo
in Southern Alabama real estate
who guides you through the process and the details
who has your back throughout the transaction
Editable Editable
Searching for just the right property?
Start with a REALTOR®
Look for a REAL person — a local
expert who will guide you through
every step of the process.
Find your REALTOR® at www.baldwinrealtors.com
REAL AdvocateREAL AdvisorREAL Expert
Name REALTOR®
insert brokerage logo
Editable Editable
7
FLYER TEMPLATES
These flyer templates can be co-branded and used as an introduction in a listing or selling packet for your customers, for marketing at open houses and at other events. This marketing flyer helps create consistent messaging about Realtors and the real estate profession, the home buying and selling processes and what value licensed Realtors provide to buyers and sellers.
I’m a REALTOR®I understand Baldwin County real estate because I live and work here. I’ll be beside you
through every step of the process — from search to sale.
AdvocateAdvisor
a REAL
Expert
START your home search at www.baldwinrealtors.com
Name REALTOR®
insert brokerage logo
in Southern Alabama real estate
who guides you through the process and the details
who has your back throughout the transaction
Searching for just the right property?
Start with a REALTOR®
Look for a REAL person — a local
expert who will guide you through
every step of the process.
Find your REALTOR® at www.baldwinrealtors.com
REAL AdvocateREAL AdvisorREAL Expert
Name REALTOR®
insert brokerage logo
From SEARCH to SALENavigating a property purchase takes more than navigating an online search site.
Look for a REAL person to stand beside you every step of the process.
REAL Advocate
REAL Advisor
REAL Expert
ONLY a REALTOR®
START your home search at www.baldwinrealtors.com
Name REALTOR®
insert brokerage logo
Editable Editable
Editable
EditableEditable
Editable
8
SOCIAL MEDIA GRAPHIC TEMPLATES
For any member that has a social media presence, co-branded social media graphics were created to be used for consistent marketing. The graphics can be customized with photos, your logo and quotes, and posted to your social media pages including Facebook, LinkedIn, Instagram and more.
Editable Editable
Editable
Editable
Editable
Editable
9
DIGITAL ADVERTISING TEMPLATES
For any member that utilizes paid advertising to reach their buyers or sellers, digital advertising templates were created and customized for co-branding. These templates help create consistent marketing about Realtors and the real estate profession, the home buying and selling processes and the value licensed Realtors provide to buyers and sellers.
Editable
Editable
Editable
Editable Editable
EditableEditable
10
WEBSITE GRAPHIC TEMPLATES
For any member that uses their own personal website to reach buyers and sellers, website graphic templates were created and customized for co-branding. These templates help create consistent marketing about Realtors and the real estate profession.
Editable Editable
Editable
Editable
11
EMAIL SIGNATURE TEMPLATES
Email signature templates were created and customized for co-branding.
REAL Advocate
REAL Advisor
REAL Expert
ONLY a REALTOR.®
Name REALTOR®
brokerage logo
REAL Advocate
REAL Advisor
REAL Expert
ONLY a REALTOR.®
Name REALTOR®
brokerage logo
Editable
Editable
Editable
Editable
12
LOGOS
Members of Baldwin Realtors can display their support of the profession and membership in the association by placing either a small or large Baldwin Realtors logo on their marketing materials, as well as linking to www.baldwinrealtors.com for additional information about Baldwin County real estate and listings.