MARKETING… in the new wave technology era

@aditforever

Marketing Is The Activity, Set Of Institutions, And Processes For Creating, Communicating, Delivering, And Exchanging Offerings

That Have Value For Customers, Clients, Partners, And Society At Large.

~ American Marketing Association ~

SATISFYING NEEDS AND WANTS THROUGH AN EXCHANGE PROCESS

~ Philip kotler ~

MARKETING IS THE MANAGEMENT PROCESS FOR IDENTIFYING, ANTICIPATING AND SATISFYING CUSTOMER REQUIREMENTS

PROFITABLY.~ the chartered institute of marketing ~

remember … 4P’s of Marketing

Product

remember … 4P’s of Marketing

PricePromotionPlace

Product

remember … 4P’s of Marketing

PricePromotionPlace

+3P’sPeople

ProcessPhysical Evidence

“MARKETING is not just the responsible of the

Marketing Dept. It’s a whole company business”

learning from Starbucks …

the coffee

cup

branding

ambience

peopleservice

feedback form

… and Nike

… an integrated branding development

but … the product it self matters

Creating Product

Identify Customer

Needs

Branding & Packaging

Pricing

Communicate & Promoting

Placing/ Delivery

After Sales Service

“Marketing”

Creating Product

Identify Customer

Needs

Branding & Packaging

Pricing

Communicate & Promoting

Placing/ Delivery

After Sales Service

“Marketing”

Marketing Research

Production Process

Brand Building & Strategy

Pricing Strategy/ Business Model

Communication Strategy

Sales & Delivery Strategy

Customer Engagement

Marketing & Sales Funnel

Customer Awareness

brand Awareness

brand consideration

brand preference

purchase intention purchase loyalty

customer advocacy

Marketing Saleshandoff

Production

Customer Awareness

~ Philip kotler ~

WITHIN FIVE YEARS, IF YOU RUN YOUR BUSINESS IN THE SAME WAY AS YOU DO NOW,

YOU’RE GOING TO BE OUT OF BUSINESS

PEOPLE DON’T PAY MORE FOR BRAND

PEOPLE BELIEVE

STRANGERS IN COMMUNITY

PEOPLE DON’T SEE THE VALUE

IN MINIMAL DIFFERENCE

CONTROLLED MEDIA LESS POWER.

SOCIAL MEDIA MORE POWER

OUR LIVES FROM NOW ON

DISTRIBUTORS more demanding

TRADITIONAL MEDIA is declining

COMPETITION crowded. heavy price cutting

PUBLIC wish spend less

SOCIAL MEDIA increasingly influential

TRADITIONAL MARKETING’S LOSS OF EFFECTIVENESS

“MARKET ENVIRONMENT has changed. MARKETING IS NOT (JUST) A MARKETING DEPARTMENT BUSINESS. IT’S NOW TIME FOR implement new marketing strategy with HUMAN SPIRIT VALUE.”

the key is to communicate & collaborate

it’s now time for Content Marketingtraditional marketing is dead!

Content Marketing = Thought Leadership*We’ll learn more detail about content marketing later ;)

MARKETING 3.0 CREDO! - several simples marketing spirit -

#1 LOVE YOUR CUSTOMER, RESPECT YOUR COMPETITOR

WIN THEIR LOYALTY BY GIVING THEM GREAT VALUE AND CONNECTING WITH THEM EMOTIONALLY

#2 BE SENSITIVE TO CHANGE, BE READY TO TRANSFORM

BUSINESS LANDSCAPE IS CHANGING AND COMPETITORS ARE GETTING SMARTER ALONG WITH YOUR CUSTOMER

#3 GUARD YOUR NAME, BE CLEAR ABOUT WHO YOU ARE

BRAND REPUTATION IS EVERYTHING THUS ENSURE THAT YOU COMMUNICATE YOUR POSITIONING AND DIFFERENTIATION TO YOUR TARGET MARKET

#4 CUSTOMER ARE DIVERSE, GO FIRST TO THOSE WHO

CAN BENEFIT FROM YOUSIMPLE PRINCIPLE OF SEGMENTATION BUT YOU CAN’T

AND SHOULDN’T TRY TO BE ALL THINGS TO EVERYONE

#5 ALWAYS OFFER A GOOD PACKAGE AT A FAIR PRICE

PRICE & PRODUCT MUST MATCH CUSTOMERS EXPECTATION NOT YOURS

#6 ALWAYS MAKE YOURSELF AVAILABLE, SPREAD THE GOOD NEWS

DON’T MAKE IT HARD FOR CUSTOMERS TO FIND YOU

#7 GET CUSTOMERS, KEEP THEM, GROW THEM

GET TO KNOW YOUR CUSTOMER ONE ON ONE SO YOU HAVE A COMPLETE PICTURE OF THEIR NEEDS, PREFERENCES AND

BEHAVIOR

#8 WHATEVER YOUR BUSINESS, IT’S A SERVICE BUSINESS NOW

YOU MUST HAVE THE SPIRIT OF WANTING TO SERVE YOUR CUSTOMER

#9 ALWAYS REFINE YOUR BUSINESS PROCESS

IT’S A NEVER ENDING PROCESS, EXCEED YOUR PROMISES TO CUSTOMERS & SUPPLIERS

#10 GATHER RELEVANT INFORMATION, BUT USE WISDOM IN MAKING DECISION

KEEP LEARNING, CONSIDER MORE THAN THE FINANCIAL IMPACT

~ end of presentation ~