marketing to youth entrepreneurs darick j. simpson [email protected] 562-787-3052
TRANSCRIPT
Presentation Overview
• Finding youth participants• Community Partners • Outreach Strategies and tools• Team building• Selecting the business ventures• Barriers to participation• Youth incentives• Engaging Presenters• Follow Up & Case
Management
• Follow up & case management• Personalized communication• Interactive opportunities• Choosing the right staff• Technology• Empowering the youth• Spot light• Parent support• LISTEN
Where Are They?
• In school and Out of school youth difference• Tweener’s are searching • Community Partners (two levels of commitment)
– Parent Groups
– Youth Serving Agencies
– FBO’S
– School Clubs
Outreach Strategies and Tools
Traditional strategies alone will not work
• Club flyers
• My Space
• School Loops
• FACE TIME with the youth in class rooms
• Word of Mouth
Team Building
• Different places, different faces
• Fun experience
• One team one goal
• Empower them to take ownership
• Youth will want to join something special
Selecting The Business VenturePromote the Relativity
• When recruiting ask about inherent talents
• What are career goals
• How is spare time spent
• What are the hobbies
• Write a business plan to make dreams a reality and MAKE MONEY ALSO
Barriers to Participation
• Parents must be on board
• Schools reluctant to support outreach
• Hungry students at end of day
• Transportation– Used for meeting attendance and school– Eliminates some safety concerns going and
coming
Engaging Presenters
• Cool people they want to meet
• Remember word of mouth will spread
• Capture the imaginations
Case Management
• More than just an entrepreneur program
• Gets teachers on board
• Gets parents on board
• Keeps students engaged because someone cares
Personalized Communication
• Outreach staff must be able to relate to youth
• Staff contact has to build relationships
• Phone calls to parents show you are on the team with them
• WORD OF MOUTH AGAIN
Interactive Opportunities
• Promote opportunities to use computers and equipment
• Some youth are a natural already
• Allow for PRODUCT to be created
• Gets them excited about working as YOUNG ADULTS
The Right Staff
• Passion
• Patience
• Persistence
• All add up to relationships that may not otherwise exist
Empowering Youth
• Incubator office
• Public presentations
• Opportunities to interact with key leaders
• Pride in ownership
Parent Support
• Parent meeting to explain virtues of program
• Provide opportunities to support youth
• Support academic success
• Celebrate program success
Summary
• Finding youth participants• Community Partners • Outreach Strategies and tools• Team building• Selecting the business ventures• Barriers to participation• Youth incentives• Engaging Presenters• Follow Up & Case
Management
• Follow up & case management• Personalized communication• Interactive opportunities• Choosing the right staff• Technology• Empowering the youth• Spot light• Parent support• LISTEN