marketing to the new cultural mix 2016
TRANSCRIPT
Copyright 2016 by Saurage Research, Inc. All rights reserved. No part of this document may be reproduced by any means whatsoever without permission in writing from Saurage Research, Inc.
Presented to Ad Club of NELA
BySusan Saurage-Altenloh
Marketing to the New Cultural Mix
May 2016
22
• How the U.S. cultural mix is changing
• Key consumer groups
• Effect of diversity on consumption
• What to expect for the future
Our Path Today
33
The Changing Face of America
Source: Pew Research Center
44
Growth by Cultural Group
55
Cultural Generation Gap – Age & Race
66
Ethnic or Not?
77
88
African Americans
99
Asian Americans
1010
Hispanics
11
1212
Category Comparison: An Example
1313
Total Mobile Application for Top Third of Consumers
14
1515
1616
What’s next?
1717
About the Presenter
Susan Saurage-Altenloh:
Disruptive researcher
Smarty pants
Committed to actionable insights
Perpetual student
Great clients (even the large ones)
Highly collaborative
Gym rat, but hates cardio
Talented chef & passionate foodie
Technology addict
Business owner
Leading edge > bleeding edge
Price rarely matters
1818
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