marketing to mobile steve kosh - mohawk
DESCRIPTION
Methods to Market to Mobile Students’ Phones Video Text Social Media AppsTRANSCRIPT
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Why Marketing to Mobile
- What marketing methods do we use to mobile?
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Methods to Market to Mobile
Students’Phones
Video
Text
SocialMedia
Apps
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Why Market to Mobile
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Apps on Mobile
Video on Mobile
Texting to Mobile
Marketing to Mobile
Email to Mobile
No Social Media today!
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Posters don’t work when heads are down
Why Market to Mobile
Digital Signage doesn’t work when heads are down
Face-to-face promo booths don’t work when heads are down
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Why Marketing to Mobile
Blended Learning / Distance Ed
- Learning outside the “traditional classroom”
Never step foot on campus!
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Why Marketing to Mobile
- 73% of Canadians have a Smart Phones- 90% of our demographic (18-24) have Smart
Phones
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APPS for Mobile
- Do students really want another App?- Do students know what they want?
- Will shortcut to desktop suffice???
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APPS for Mobile
- Save your website to your desktop!
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APPS for Mobile
- Cost- Steps in getting App approved- Red tape with edits to your App- Is it redundant redundant?
Consideration checklist for Apps
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- How do friends get in touch on mobile?
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Texting to Mobile
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Why Marketing to Mobile
- Why can’t we text to Students’ phones?
- Invasive- Spam- We don’t have their phone number
I AM HERE TO TELL YOU THAT YOU CAN!
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Texting Program
- Implemented in September 2015- 102% Class Rep Buy In- Over 2,800 #’s collected
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Video Marketing
CONSIDERATIONS FOR TEXTING
- Must ultra-target (absolutely no spam)- Building your databases- Budget
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Video Marketing
CONSIDERATIONS WHEN VIDEO MARKETING
- How long in your video?- Is it mobile friendly?- Will it play on all phones? (test)
VS.
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Email Marketing
CONSIDERATIONS FOR EMAIL MARKETING
- Target- Limit frequency (what’s acceptable?)- Verbiage
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MOBILE CAMPAIGN
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MOBILE CAMPAIGN
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MOBILE CAMPAIGN
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MOBILE CAMPAIGN
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MOBILE CAMPAIGN
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Text
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Venn Diagram - Your Title Text Here
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Pie Chart– Your Title Text Here
Sales
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3D Pie Chart– Your Title Text Here
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Matrix – Your Title Text Here
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Circles – Your Title Text Here
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Crossword Concept – Your Title Text Here
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Puzzle – Your Title Text Here
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Puzzle – Your Title Text Here
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Example Text.Click to add
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Puzzle – Your Title Text Here
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Puzzle – Your Title Text Here
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Hexagons – Your Title Text Here
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Missing Piece Concept – Your Title Text Here
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Last Piece Concept – Your Title Text Here
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Gears – Your Title Text Here
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Gears – Your Title Text Here
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Scatter Chart - Your Title Text Here
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Column Chart – Your Title Text Here
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Radar Chart – Your Title Text Here1/5/2002
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Bar Chart – Your Title Text Here
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Area Chart – Your Title Text Here
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Line Chart – Your Title Text Here
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Table – Your Title Text Here
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Bullet List – Your Title Text Here
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Text Blocks – Your Title Text Here
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Text Lists – Your Title Text Here
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Follow List – Your Title Text Here
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Onion Diagram - Your Title Text Here
Item A
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Cycle – Your Title Text Here
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Funnel – Your Title Text Here
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Example Text.Click to add
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Steps – Your Title Text Here
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Places – Your Title Text Here
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Org Chart / Hierarchy – Your Title Text Here
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Hierarchy Chart – Your Title Text Here
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Text Blocks – Your Title Text Here
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Text Blocks/ Hierarchy – Your Title Text Here
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Text Blocks – Your Title Text Here
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Text Blocks – Your Title Text Here
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Lorem Ipsum is simply dummy text of the printing and typesetting industry.
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Clouds – Your Title Text Here
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Callouts – Your Title Text Here
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Click to add your text.
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Scrolls – Your Title Text Here
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Example Text.Click to add
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Plus – Your Title Text Here
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Stands Out Circle – Your Title Text Here
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Circles – Your Title Text Here
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Circles Diagrams – Your Title Text Here
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Circles – Your Title Text Here
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Idea Concept – Your Title Text Here
I D E A
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Risk Concept – Your Title Text Here
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Aim Concept – Your Title Text Here
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Target Market – Your Title Text Here
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Process – Your Title Text Here
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Process – Your Title Text Here
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Process – Your Title Text Here
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Process – Your Title Text Here
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Example Text.Click to add
your text.
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Scales – Your Title Text Here
Example Text. Example Text.
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Example text
Arrows – Your Title Text Here
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Process – Your Title Text Here
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Text.
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Process – Your Title Text Here
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Process – Your Title Text Here
ABCD
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Print master• Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
• It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
• It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.