marketing to millennials with snapchat & instagram

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Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat Raleigh Public Relations Society Luncheon June 23, 2015 by Sharon Dawson @TheeDesign

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Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat

Raleigh Public Relations Society Luncheon

June 23, 2015

by Sharon Dawson

@TheeDesign

“Millennials are selfishconsumers

of social media”

Quote by Justin Lafazan from DMFB 2015 Conference

•Phone next to them when sleep

•On desk at work

•On table during meetings

•Average attention span: 8 seconds

Millennials

Where should I spend my time

Meerkat vs Periscope

Live Streaming

•Post when people can view

• Interesting

•Needs to be watched NOW

•Great for sports, political rally, breaking news

Meerkat

•Darling of SXSW

•Blocked by Twitter when Twitter bought

Periscope

• iPhone only

Periscope

• Saves broadcast after over, so people can view

later

• iPhone and Android

• Being adopted by celebrities & events

• CNN Royal Correspondent Max Foster for Princess

Charlotte’s birth

Winner: Periscope

• Integrates with Twitter

•Save broadcast afterwards

Keep an eye on YouTube to make a big play in this space

Vine vs Instagram

Vine vs Instagram

Vine Instagram

20 million users 130 million users

6 seconds 15 seconds

Loops videos Plays video once

No filters 13 filters

Share on Vine, FB, Twitter Share on FB, Twitter,

Tumblr, Email

Winner: Instagram

•Millennials 2nd most popular social network

•Use existing account

•Filters for videos

•More time allotted – 3 to 15 seconds

Where should I spend my time

Snapchat

Build Your Story

•31 Character Limit

Users

•Majority between 13 to 25

•70% are female

•2/5 of 18 year olds use it multiple times a day

Snapchat

•Private

•Add via smartphone only

•Must take pics in app

•No hashtags

•31 Character limit

Brands

•Taco Bell

•MTV

•Sour Patch Kids

•The Voice

•Grub Hub

Instagram

Users

•Ages 18-34

•90% of users are under 35

•68% female

•23% of teens says is favorite social media

Instagram

•#hashtag

•Add via smartphone only

•No ads allowed

•3-15 second videos

Brands

•National Geographic, Victoria’s Secret, Nike,

Forever 21, Starbucks

•Videos: MTV, NBA, GoPro, Wendy’s, HBO’s

Girls

Stay in Touch

•TheeDesign.com

[email protected]