marketing tips - how to achieve more with less time

9
How To Achieve More with Less Time saving tips for marketing

Upload: rebecca-caroe

Post on 09-Feb-2017

555 views

Category:

Business


1 download

TRANSCRIPT

Page 1: Marketing Tips - How to achieve more with less time

How To Achieve More with LessTime saving tips for marketing

Page 2: Marketing Tips - How to achieve more with less time

Start with the End in Mind

Plan your marketing activity.Know the outcomes you want and work back to the inputs they require.Do you….• want to know who visits your website• want to write to them• want to enable self-service purchases• want to talk to prospects by phone• want to encourage word of mouth referrals• want testimonials from clients• want to be mentioned in newspapers & magazines

All are possible with careful planning.

Page 3: Marketing Tips - How to achieve more with less time

Marketing by humans versus by machines

Marketing automation• “Set and forget” email reminders• Newsletters that write themselves• Social media updates without human touch

Human touch marketing• Allows individualisation• Is responsive to situations• Can you tell it’s a human not a machine?

Page 4: Marketing Tips - How to achieve more with less time

Write once; Use three times

Save time by planning your writing

Pen an article for your blog1. Auto-post into social media2. Copy/paste into Linked In Articles3. Re-use in the Newsletter

Create an image with a slogan / message4. Use to illustrate a blog article5. Post onto pictorial social media (Flickr, Pinterest)6. Use on Facebook as a header image

Page 5: Marketing Tips - How to achieve more with less time

Tools to help you• RSS to email (MailChimp, FeedBlitz, AWeber)• Autoresponders (Campaign Monitor, Infusionsoft, Constant Contact)• Cross-posting (FeedBlitz, IFTTT)

Processes to help you• Build lists as you go along (twitter, excel)• Have a process for business cards (database, categories, tags)

Page 6: Marketing Tips - How to achieve more with less time

Integrated campaign structure to re-use• A seasonal offer (cashflow management, gifts for Christmas)• Articulate the offer - benefits• Build a landing page • Write content to intrigue the prospect (e book, article, check list)• Re-use content in

• Blog article• Email• Direct mail letter• Press release• Advertisement• Social media article / updates • Seminar• Home page slider / promo

Rinse, repeat, re-use.

Page 7: Marketing Tips - How to achieve more with less time

Effective outsourcing

• Decide which tasks you want to do yourself• Write a comprehensive brief• Find the best source of talent (oDesk, Guru, PeoplePerHour)• Plan time into your diary to manage them (daily)• Be scrupulously prompt in payments

Examples:• Update mailing list of changed email addresses / bounced• Collate articles on your specialist topic published in journals• Graphic Design (99Designs, Crowdspring)• Follow up phone calls / emails

Page 8: Marketing Tips - How to achieve more with less time

Example campaign

Which of these tasks were outsourced?

Sponsorship offer to sports clubs1. Research correct contact names2. Write email outlining the offer3. Receive replies and send more information out4. Chase up for yes/no decision 5. Update spreadsheet6. If yes, supply logo, text and contact person7. Check applied to club website8. Confirm coupon code9. Send them text of announcement for club members

Page 9: Marketing Tips - How to achieve more with less time

Connect with me

Let’s connect professionally

Linked In - Rebecca CaroeTwitter - @Rebeccacaroe

Questions [email protected]