marketing through social marketing site- facebook

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Marketing Through Social Networking Sites



L ets Understand Marketing

Sales Give a man a

fish

Marketing Teach aman to fish



.

free weekend!!

Social Media Marketing Give a man a bassboat, 12 rods and reels, a case of beer and a

free weekend!!



W hat is a Social Network?

Types of marketing done

W hy social networks matter A case study of marketing through

facebook

Agenda



An online meeting place for consumers

and influencers

to create, share and

interact with

content.

What is a Social Network? What is a Social Network?



Y ouTube

F acebook

MySpace L inkedIn

Amazon

Technorati

F lickr

Examples of Social Networking Sites

C itySearch

W ikihow

W ikipedia

C raigs L ist

Newsvine

Y ahoo! Answers

D igg



Types of Marketing D one



CG M ² C onsumer G enerated Media

SMM ² Social Media Marketing

WO M ² W ord of Mouth Buzz Marketing

Types of Marketing done



Consumer generated media (CGM)

originated as a reference to posts made

by consumers within online venues such

as internet forums, blogs, discussion lists

etc., on products that they have purchased,

questions they have or problems they are

trying to solve.

Shoppers who are researching products

often use other consumers' opinions when

making buying decisions.

Consumer G e nerated Media Consumer G e nerated Media



People with health care challenges will find

online forums to learn about their

conditions .

People meet other consumers passionate

about their car or sport will use online

forums to connect and discuss.



Social media marketing is a set of online

marketing techniques that leverage social

media.

In the context of Internet marketing, Social

Media refers to a collective group of web

properties whose content is primarily

published by users, not direct employees of

the property

(e.g. the vast majority of video on YouTube

is published by non-YouTube employees).

S ocial Media Marketi ng



Social media optimization (SMO) is a set of

methods for generating publicity through

social media, online communities and

community websites.



Buzz is a form of hype among consumers, a

vague but positive association, excitement,

or anticipation about a product or service.

Positive "buzz" is often a goal of viral

marketing, public relations, and of

advertising on Web media.

Buzz Marketi ng



Search, as we know it, is dead with the rise of

social networking sites such as Facebook,

MySpace, Twitter, Second Life, the next

generation of Web users may find what they

want by using their social network rather than

a search algorithm. After all, the people in your

online social network should know you better than a mathematical equation, right?

--Glenn Derene

W h y S o c i a l N e t w o r k s M a t t e r



47% of all respondents said they would goto a social networking site to downloadcoupons or search for gift ideas if those

services were available;

45% said they would visit a socialnetworking site to find out about upcoming

sales in stores or discounts on products;

22% said they would read or write aproduct review on a blog.



Cons umer ge nerated

media



Series 1

0

5

10

15

20

25

30

35

40

45

myspacefacebook

youtube

craig's list yahooanswers myspace t

yahoo!

Memberdirectory

my

yearbook bebo

Series 1

Series 1



A c a s e s t u d y o n m a r k e t i n g t h r o u

g h



Identify a generic need

Identify the product that has to be sold

Spread awareness of that product to the customers

Marketing has to be cost effective to increase profits

Identify the target audience that will need that

product

And hit them with marketing tools in the mosteffective manner to convert them into potential

customers.

This will reduce cost and also increase sales.

The steps t o effect ive market ing may be t he

f ollowing-



Target audiences can be of different

ages, genders, and classes too!

A site like facebook offers solutions to this-people of different ages come on line at

different times, genders are identified by

facebook and showed to the advertisers who

have to target a specific gender of a specific

age for their product..

S o h o w c a n u d o t h i s ?



.

Connect with Real

People

Re ac

h ove

r 175,000,000

ac tive Facebook

use rs.

Attac h s oc ial ac tions to your

ads to inc re ase

re le vance.

Cre at e demand

f or your produc t

wit h re le vant

ads.



Create Your

Facebook

Ad

Quickly

create image

and text-

based ads.

Precisely

target byage, gender, l

ocation, and

more.



O ptimize Your AdsTrack your progress

with real-time

reporting.Gain insight about

whos clicking on your

ad.Make modifications to

maximize your results.



With the following information, facebook

helps create the best marketing campaign

for the company.

The company has to give an estimated

budget to them, and the kind of product the

want to publicize, and facebook, will select

a target audience, and even the timings at which the ads will be place on the site, to get

the best results for the company.



T y p e s o f m a r k e t i n g s e e

n b y u s o n

F a c e b o o k-



M a r k e t i n g t h r o u g h a d v e r t i s e

m e n t s

Shrira

m

Shanka

rlal

Music

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Double Oscar

winning Indian

hero, A.R.

Rahmanexclusively on

this month's

Galatta Cinema

magazine. Click

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out.

Itunes

marketing on

facebook



M a r k e t i n g t h r o u g h a p p l i c a t I o n s



g

Grafitti application



am S cial ga es



M a r k e t i n g t h r o u g h g r o u p s a n d f a n p a g e s



N i k e !!



Marketing of captain planet and mother nature network



Priyanka Chopra f an c lub



Hersheys



NMIMS



CONCLUSION

All businesses aim to increase theiraudience. Before the Internet, many spread

the word through word of mouth. Social

marketing has now taken over as the onlineversion of word of mouth. Harnessing it in

the right way results in more customers,

more sales, and a higher level of visibility

online than ever before.

marketing through social marketing site- facebook

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