marketing the mission - national barn alliance winter meeting
DESCRIPTION
A presentation given during the 2012 National Barn Alliance Meeting on how to use digital tools to market the mission of the organization.TRANSCRIPT
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Marketing the Mission
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Getting the word out about your organization.
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Creating Your
Digital Foundation.
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78% of adults use the Internet.
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A website is a smart investment for your organization.
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Why?
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- Available 24/7
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- Cost effective
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- Adaptable
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- Measurable
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- Shareable
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Building Your Site.Helpful hints...
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- Be identifiable
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- Simple, clean layout.
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- Meaningful content.
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Remember: A website is never done.
Should always be in beta.
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Always think to the future.
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Social media can
Connect people
Share information quickly
Allow for remote interactions
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Social media is another channel to connect.
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Social media is to stay. That's where the people are.
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- 152 million blogs - 2 billion videos watched daily in
YouTube - 100 million tweets sent daily - If Facebook was a country, it
would be the 3rd populous country in the world.
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E-Newletters
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We live in a "now" culture.
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Digital allows for constant engagement.
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Reach new people for old barns.