marketing the affordable care act
TRANSCRIPT
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Marketing the Affordable Care Act:
Emily VardellNovember 29, 2012
The Pitch
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http://www.langerresearch.com/uploads/1127a32FavorabilityNo32.pdf
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Our ProductObamacareHealth insurance for more people • People under 26• People with preexisting conditions
Chain restaurants must post calorie contentNo annual limits on needed careAffordable Insurance Exchanges
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Branding Our ProductAffordable Insurance Exchanges: the Choice of your Senators and Representatives• Review many choices at once• Compare coverage options• Pick what meets your needs
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Our People
Seniors
Young Adults Expectant Mothers
ParentsWomen
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Pregnant WomenThe Affordable Care Act: How Obamacare Helps
Pregnant Women
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Pregnant WomenBenefits• Your insurance plan must
cover your baby and cannot deny coverage, including babies born with health problems
• New health plans must now cover certain preventive services
• Starting in 2014, essential health benefits such as pregnancy and newborn care, along with vision and dental care for children, will be covered in all new plans
• If you qualify (through family income and if your job doesn’t offer affordable coverage), you may get tax credits to help pay for insurance
What if I don’t have health insurance?
What if I have questions?
The state-level Consumer Assistance Programs offer help to consumers with health insurance problems. They provide residents with direct help with problems or questions about health coverage, by phone and email.The North Carolina Consumer Assistance Program is run by the Health Insurance Smart NC in the state’s Department of Insurance.Health Insurance Smart NCNC Department of Insurance430 N. Salisbury StreetSuite 1018Raleigh, NC 27603Toll free: 877-885-0231http://www.ncdoi.com/Smart/Other Walk-in Locations:Health Insurance Smart NC offers regional walk-in locations for health consumer assistance throughout the state.
Affordable Insurance Exchanges: the Choice of your Senators and Representatives
• Review many choices at once
• Compare coverage options
• Pick what meets your needs
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PeopleThe Affordable Care Act: How Obamacare Helps
Seniors
The Affordable Care Act: How Obamacare Helps
Parents
The Affordable Care Act: How Obamacare Helps
Women
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Our Place
• Primary Care Physicians’ Offices• Pharmacy• Human Resources Offices• Insurance Companies• Public Libraries
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Our Place
http://www.cumc.columbia.edu/publications/in-vivo/june_july_2006/first_appearance.html
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