marketing: telling your story...“achieve social good through creative marketing.” “you...

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Marketing: Telling Your Story John Gilbert

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Page 1: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Marketing:Telling Your Story

John Gilbert

Page 2: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

“I think you should come back to the hospital.”

Page 3: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

“We’ll never know how many, but yes this has definitely saved lives.”

Page 4: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

“I’m sick of selling people shiny sh*t that

they don’t really need.”

Page 5: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

“Achieve social good through creative

marketing.”

Page 6: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

“You believed in me, so how could I not believe

in myself?”

Page 7: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

“My story has helped someone already!”

Page 8: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Storytelling:Buzzword or key to success?

Page 9: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 10: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 11: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 12: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 13: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 14: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 15: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 16: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 17: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 18: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 19: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 20: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 21: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 22: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone
Page 23: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Moving people to action through:

•Pictures.•Podcasting.•Video.•Words.•Social.•Talking.

Page 24: Marketing: Telling Your Story...“Achieve social good through creative marketing.” “You believed in me, so how could I not believe in myself?” “My story has helped someone

Thank you

John Gilbert