marketing technologyb92043/homework... · emotions y•1pp ha head up, mouth open, green eyes,...

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Marketing Technology iDOG By DreamWeaver

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Page 1: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Marketing Technology

iDOGBy DreamWeaver

Page 2: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Image of our iDOG

Page 3: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Growth

TeenagerDependmischievous

Youngster2 weeksNot walk good

Newborn48 hoursGive it a name

AdultDependWell-behaved

Page 4: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Senses• 1.Sense of hearing

3D-microphone

sound checker system

• 2.Sense of touchbig/small power touch

have different reaction

• 3.Sense of sightdistance sensor

digital camera

Page 5: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Emotions• 1 Happy

Head up, mouth open, green eyes, shake tail

• 2 AngryHead forward, mouth open, red eyes, raise tail

• 3 CuriousHead slanting, mouth close, green eyes glittered, hang down tail

• 4 FearHead forward, mouth close, green-red eyes, want to leave

• 5 BoringHead slanting, mouth close, purple-eyes, hang down tail, walking around

• 6 Intimacy this emotion is hidden behind, and you can figure it out just by its interactions to you

Page 6: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Actions• 1 Walk

• 2 Play ball

• 3 Play bone

• 4 Scratch itself

• 5 Dance

• 6 Act like a spoiled child

• 7 Yawn

• 8 Sing

• 9 Take picture

• 10 Recognize people

Page 7: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Receiving System

• 1 The event system

• 2 The Sound system

• 3 The vision system

• 4 The motion system

Page 8: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Mother Board• 1 The central control system

All action decided here• 2 The location and navigation system

GPS locates the position through satellite by longitude and latitude

• 3 The random action generatorThis device will random output some order to trigger

events in safe range.

• 4 The motion control system

Page 9: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Other devices• 1 Media player

• 2 Camera

• 3 Internetwireless/wire connect

• 4 Command inputVoice inputTouch-screen

Page 10: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Practical Functions

• 1 Recharge itself

• 2 Secure

• 3 Water-proof

• 4 Health care

Page 11: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Services

• 1 Internet calling and reporting service.

• 2 Phone calling service.

• 3 Fax service

• 4 E-mail service

• 5 Authorized retail store repair service

Page 12: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Product variety• 1 Internet installed

• 2 Have a memory card and processor to simulate people emotions.

• 3 Have a media player center to play music files.

• 4 Have a guide book full with simple diagrams to make people easy to get used to it.

• 5 GPS system installed.

• 6 Have a remote control to switch it’s mode to shut down/sleep/turn on.

Page 13: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Extended• 1 The colors of the robot dog can change • 2 Customers can buy fur to cover the body • 3 Customers can buy additional chip that can

simulate animal’s voice.• 4 For elder people, we will enhance the dog’s

equipment on health care • 5 For adults, we focus the point on security • 6 For teenagers and children, we target it as a

fashionable pet

Page 14: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Market Strategy• 1 Set direct and authorized retail stores to exhibit our

dogs • 2 Advertisement• 3 Service • 4 Set different price of the dog, we also can have a

special offer to establish a unique dog that fits every single customer.

• 5 We have a huge on-line data-base to upgrade and monitor customer’s dog

• 6 Guarantee for one years.

Page 15: Marketing Technologyb92043/homework... · Emotions y•1pp Ha Head up, mouth open, green eyes, shake tail y•2rg An Head forward, mouth open, red eyes, raise tail suo•3i Cru Head

Thank You