marketing technologyb92043/homework... · emotions y•1pp ha head up, mouth open, green eyes,...
TRANSCRIPT
Marketing Technology
iDOGBy DreamWeaver
Image of our iDOG
Growth
TeenagerDependmischievous
Youngster2 weeksNot walk good
Newborn48 hoursGive it a name
AdultDependWell-behaved
Senses• 1.Sense of hearing
3D-microphone
sound checker system
• 2.Sense of touchbig/small power touch
have different reaction
• 3.Sense of sightdistance sensor
digital camera
Emotions• 1 Happy
Head up, mouth open, green eyes, shake tail
• 2 AngryHead forward, mouth open, red eyes, raise tail
• 3 CuriousHead slanting, mouth close, green eyes glittered, hang down tail
• 4 FearHead forward, mouth close, green-red eyes, want to leave
• 5 BoringHead slanting, mouth close, purple-eyes, hang down tail, walking around
• 6 Intimacy this emotion is hidden behind, and you can figure it out just by its interactions to you
Actions• 1 Walk
• 2 Play ball
• 3 Play bone
• 4 Scratch itself
• 5 Dance
• 6 Act like a spoiled child
• 7 Yawn
• 8 Sing
• 9 Take picture
• 10 Recognize people
Receiving System
• 1 The event system
• 2 The Sound system
• 3 The vision system
• 4 The motion system
Mother Board• 1 The central control system
All action decided here• 2 The location and navigation system
GPS locates the position through satellite by longitude and latitude
• 3 The random action generatorThis device will random output some order to trigger
events in safe range.
• 4 The motion control system
Other devices• 1 Media player
• 2 Camera
• 3 Internetwireless/wire connect
• 4 Command inputVoice inputTouch-screen
Practical Functions
• 1 Recharge itself
• 2 Secure
• 3 Water-proof
• 4 Health care
Services
• 1 Internet calling and reporting service.
• 2 Phone calling service.
• 3 Fax service
• 4 E-mail service
• 5 Authorized retail store repair service
Product variety• 1 Internet installed
• 2 Have a memory card and processor to simulate people emotions.
• 3 Have a media player center to play music files.
• 4 Have a guide book full with simple diagrams to make people easy to get used to it.
• 5 GPS system installed.
• 6 Have a remote control to switch it’s mode to shut down/sleep/turn on.
Extended• 1 The colors of the robot dog can change • 2 Customers can buy fur to cover the body • 3 Customers can buy additional chip that can
simulate animal’s voice.• 4 For elder people, we will enhance the dog’s
equipment on health care • 5 For adults, we focus the point on security • 6 For teenagers and children, we target it as a
fashionable pet
Market Strategy• 1 Set direct and authorized retail stores to exhibit our
dogs • 2 Advertisement• 3 Service • 4 Set different price of the dog, we also can have a
special offer to establish a unique dog that fits every single customer.
• 5 We have a huge on-line data-base to upgrade and monitor customer’s dog
• 6 Guarantee for one years.
Thank You