marketing tech stack showcase panel
TRANSCRIPT
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Marketing Tech Stack Showcase Panel
#B2BSummitApril 29-30, 2015 | AT&T Park, San Francisco, CA
Moderator: Scott Brinker President & CTO, ion Interactive@ioninteractive @chiefmartec
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©2015 Copyright Demandbase, Inc. Demandbase Confidential.
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Marketing Tech Stack Showcase Panelists
Franz Aman SVP Brand & Demand,Informatica @franzaman
Susan Ganeshan CMO, Clarabridge @sganeshan
Kristin Hersant VP of Marketing, Livefyre @kristinhersant
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Informatica Marketing Infrastructure
MARKETO
Sales & MarketingData Warehouse
Translation Engine
“Owned”Communities
Social Analytics
informatica.com
Targeting
“Earned/Paid”
DI, DQ, DaaS, MDM, Cloud
Web Analytics
ReportingTool
“Paid”DAM
SocialMedia
Publishing
SALESFORCECRM, PRM, Support
ADOBE
LATTICEENGINES
CleanConnectedSafe
Learning Management
System
DemandBase
DTM – Data Layer
…
Informatica Marketing Infrastructure
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Analytics
Website Content
Outbound Prospecting
Inbound Marketing
PR & Social Media
Team Collaboration
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Content
Social
Advertising
Analytics
Contacts
Brand & Design
PR & Voice
Lead Mgt
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©2015 Copyright Demandbase, Inc. Demandbase Confidential.
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Thank You to Today’s Panelists
Franz Aman SVP Brand & Demand,Informatica @franzaman
Susan Ganeshan CMO, Clarabridge @sganeshan
Kristin Hersant VP of Marketing, Livefyre @kristinhersant
![Page 8: Marketing Tech Stack Showcase Panel](https://reader036.vdocuments.us/reader036/viewer/2022062711/55bfbd70bb61ebf5728b4656/html5/thumbnails/8.jpg)