The marketing tactical landscape - how to make sense of it all!

You need to understand it to know what to focus on to attract your ideal customers

We help you do thatwww.macinnismarketing.com.au

Online Advertising Landscape

Questions we answer• When does it make sense

to advertise online and what do you need to have in place first?

Email Marketing Options

Questions we can answer• Which software email

system to use?• What data fields to set

up?• What email sequences

do I need and how to create them?

• When and how do I automate emails?

• What is a lead magnet?

Design and Development Landscape

Questions we answer:• How important is the

user experience?• How do I build a

content machine?• What is the best

platform to build a website on?

• Do I need landing pages?

Content Marketing Landscape

Questions we answer:• How do I create engaging

content?• What is link building and

do I need it?• What is a lead magnet?• Where do I find a great

copywriter?• How do I ensure my copy

is going to be found?

Social Media Landscape

Questions we answer• Who are our influencers

and do we need them?• Should I advertise in

social media?• Which social channel are

our customers on?• What is remarketing?

SEO Landscape

Questions we answer• Do we need SEO?• How do we find our key

words?• Do we rank well?• Who are our

competitors and what are they doing in SEO?

Ready to talk?

• Contact us www.macinnismarketing.com.au